PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage. He’s just Ken.”

Film 129

Film Marketing Sports Hotels 129

Business Wire

MARCH 20, 2018

He said people like to consume quality stories as they always have. When asked about the length of articles, panelists agreed that both long and short form content are important to create as different audiences consume in different ways. Analytics surface what news and consumer stories are performing the best.

Reddit 159

Reddit Media Analytics Trends 159

Buzzstream

APRIL 4, 2024

Try a Google Search The easiest way to find coverage is through Google Search. Even though your coverage will most likely appear in news publications, I still like to use Google Search instead of Google News to ensure I don’t miss anything! So here are my six ways to find media mentions from your campaigns.

Digital PR 62

Digital PR How To Media Google 62

Waxing UnLyrical

JULY 25, 2011

[Ed: I know we've had a LOT of posts on Google+ here recently. The first reaction to all the talk around Google+ and it’s Facebook-killing armor was, “Oh God, not another one.&#. We agree mutually to allow someone to consume our feed of information, while consenting to consume theirs. Fair enough? (By

Google 77

Google Enterprise Facebook Viral 77

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Google Yourself! Try searching for your name on Google and see what comes up. Do you like what you see?

Reputation 118

Reputation Google Crisis Management Engineering 118

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. And I think also just from the clients, right?

Advertising 131

Advertising Advertising Data Reputation 131

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” Twitter Google+ LinkedIn What Compels People to Share Your Content?

Viral 102

Viral Advertising Advertising Study 102

Bianchi Biz Blog

FEBRUARY 18, 2021

Well, if you do a Google search for “hacks for PR success”, you’ll get 56,700,000 results. Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. You just have to work at it, day in and day out.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Presspage

AUGUST 24, 2023

First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push. Data has emerged as the most prized possession, holding the key to unlocking meaningful relationships with the audience.

Storytelling 78

Storytelling Data YouTube Strategy 78

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis.

Marketing 74

Marketing Pharmaceuticals Policies System 74

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. But we do need to be both scrupulous with the facts and transparent about the funding, and consumers of such news should take note of who pays, and who benefits.

Publicity 120

Publicity Storytelling Journalism Viral 120

PR in High Definition

DECEMBER 13, 2017

Forget googling for your holiday, we will all have an ‘e-agent’ inside a watch or piece of jewellery that will book our flights and accommodation. (Yes Currently, Google constantly crawls websites in order to update their search results and the more a ‘Google Spider’ crawls your page, the higher you’ll rank in the search results.

Trends 59

Trends How To Retail Google 59

Solo PR Pro

JULY 3, 2019

Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Developing a better user experience produces by far the most viral effect and impact when investing in growth. We see this activity with Google GSuite, Zoom, Dropbox, Slack, SurveyMonkey, Canva, and many more. Digital Media Usage.

Report 45

Report Privacy Pinterest Retail 45

Melissa Agnes

SEPTEMBER 4, 2014

The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google. In short, negative reviews can be very harmful and they are being increasingly relied upon by consumers.

How To 238

How To Wikipedia Viral Ethics 238

Critical Mention

NOVEMBER 26, 2018

And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. With social media’s marketing power increasing exponentially, brands want to create content that will go viral. Search engines like Google are constantly changing their algorithms to filter out junk posts.

Marketing 80

Marketing SEO Advertising Advertising 80

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

OCTOBER 24, 2012

Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. Facebook was not initially built to monetize; it was built to go viral. Unlike Google, I am not on Facebook to look for products, hence I’ve never clicked on a Facebook ad.

Facebook 102

Facebook Mobile Google Viral 102

Ishmael's Corner

FEBRUARY 3, 2015

While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies. True, a SlideShare deck isn’t going to have the same emotive power or viral reach of a video. Then again, these qualities don’t carry the same value for a B2B company as they do for a consumer brand.

Social Media 60

Social Media Storytelling B2B Media 60

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. So which one garnered more interest according to Google trends? When consumers become involved in games associated with companies, they become part of the company story.

Mobile 101

Mobile Community System Social Media 101

The Resolution Blog

JANUARY 8, 2018

More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. Get up to date here.

Tools 136

Tools Publicity SEO Measurement 136

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. If your brand has a either a fun or emotive story to tell its consumers, consider Instagram your chance to do this and to do it well.

Video 62

Video Social Media Instagram Media 62

Prohibition

JUNE 16, 2017

Related Posts Google+ event offers top tips on ‘newer’ social media platform 58 Finding it hard to keep up with social media? The majority of influencers have a relaxed tone, and so respond to a more personalised and tailored approach. Ask how they are, how their family are. Tell them how much you adored their recent post and why.

Social Media 48

Social Media Exercises Viral Video 48

Waxing UnLyrical

JUNE 28, 2013

On the different kinds of assets a company has: A3: Tangible assets less than half company value, rest= goodwill, intellectual capital, customer loyalty, consumer support, etc. Twitter Facebook Google+ LinkedIn Measuring CSR: #measurePR with John Friedman. . — John Friedman (@JohnFriedman) May 28, 2013. And of course we should!

Measurement 103

Measurement Corporate Survey Viral 103

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. Let’s face it.

Marketing 40

Marketing Viral Fashion Product Launch 40

Remote PR Jobs

SEPTEMBER 25, 2023

As consumers continue to look to social proof and opinion, influencer marketing has evolved. Brands are using influencers and other engagement tools to connect with consumers on a more personal level. As mentioned above, influencer marketing is key to being relatable to younger consumers, as is the emerging world of podcasts.

Media 100

Media Print Radio Consumer 100

Onclusive

JUNE 1, 2023

You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security. You can go further by analysing competitor activity and consumer discussions to see how you compare. This will reveal unmet customer needs.

Strategy 370

Strategy Communications Reputation Measurement 370

Prohibition

MAY 4, 2017

The company has hired former AOL, Buzzfeed and Google executive, Kate Burns, as executive vice-president – who has said that the first of its kind website has been designed to “attract millennials from across the globe“, a critical audience for advertisers to reach. 5) James Rodriguez (@jamesdrodriguez) Twitter: 12.2m/Instagram:

Sports 54

Sports Social Media Instagram Media 54

Mark My Words

DECEMBER 21, 2017

You can listen to modish analyses of modern communications and you can join the high priests of Google worshipping at the altar of big data. But the fact is that all of the media we consume – from the papers we read to the soundbites we retweet – boils down to ballyhoo.

Viral 83

Viral Big Data Fashion Publicity 83

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. Google Doc with live notes [link].

Crisis 271

Crisis Brand Branding How To 271

Buzzstream

MAY 2, 2024

You need to be internally linking to pages you care about on your site, which sends an important signal to Google that this page is important and matters, and it should rank. Google only cares about three, but five is twice as good as three. I, on the, I think it was 12 brands that basically own Google search.

Internal 62

Internal International Insurance Insurance 62

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result? –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

DECEMBER 10, 2019

“Marketing realizes that it can no longer fleece the pock of Google and begin to pull back on AdWords spending.”. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. “The The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Buzzstream

DECEMBER 17, 2020

It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless. I previously did this by opening every single article in a new tab on Google News, which usually resulted in 40+ tabs. Prospecting. It’s also helpful for finding the typical email format structure for publications.

Digital PR 161

Digital PR Tools Pitching Film 161

Prohibition

MARCH 30, 2021

This perfect piece of social content gave other brands like Specsavers, Tinder and even Google, the safe opportunity to hop on the trend and participate in what’s known as ‘brandter’. The viral tweet has now been liked over 130 thousand times and shared over 106 thousand times. . — Weetabix (@weetabix) February 9, 2021.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Buzzstream

FEBRUARY 3, 2021

Put simply, this is because when you build links from these high-authority websites, it leads Google to believe that your website may be authoritative and full of useful content, too. I’d also recommend exploring BuzzStream’s research lists feature, which allows you to pull in Google News results for a list of your chosen search terms.

Digital PR 170

Digital PR Industry Strategy Film 170