Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Google Yourself! Try searching for your name on Google and see what comes up. Do you like what you see?

Reputation 118

Reputation Google Crisis Management Engineering 118

Prohibition

JANUARY 14, 2022

A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan? In today’s world, a negative story about your brand or organisation could go viral in an instant. What is Consumer Sentiment? What is the current perception of your brand among consumers?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. And I think also just from the clients, right?

Advertising 131

Advertising Advertising Data Reputation 131

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. Fortunately, the GitLab team had already rolled out a crisis management plan. Google Doc with live notes [link]. HugOps [link].

Crisis 271

Crisis Brand Branding How To 271