David PR Group

JULY 21, 2014

The smart folks at Google figured it out and have since implemented ongoing changes which favor, yep you guessed it, original, meaningful content. I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling.

Storytelling 81

Storytelling Marketing Viral Energy 81

Ishmael's Corner

DECEMBER 11, 2019

The Art Of Storytelling In Business Communications And Public Relations. It might seem like I’m picking on The New York Times, pointing out on Monday that the history of Silicon Valley didn’t start with the launch of Google. Techniques For Effective Business Communications. If The New York Times had a tryout.more.

Advertising 139

Advertising Advertising Storytelling Media 139

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Why Data Is Required for Storytelling. Audience Data.

Data 145

Data How To Storytelling Analytics 145

ImPRessions - Crenshaw Communications

MAY 8, 2019

Speakers like Amazon’s Alexa, Google Assistant, Apple Siri, and others use artificial intelligence and Natural Language Processing to make interaction with devices more effective and intuitive. This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption.

Google 186

Google Technology Course Creativity 186

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking. The power of CTV and OTT advertising was also covered as consumer adoption has grown. The California Consumer Privacy Act or “CCPA,” finally takes effect on January 1, 2020. But what can we expect in 2020?

Privacy 156

Privacy Advertising Advertising Data 156

Deirdre Breakenridge

APRIL 15, 2019

There are obvious benefits to consumers in having access to real-time information from a broad set of perspectives. One of the key performance indicators of digital content is how well it ranks in search engines like Google, since a large portion of publisher web traffic comes through these portals. A recent study from Backlink.io

Media 268

Media Data Google Report 268

Contently - Strategy

SEPTEMBER 27, 2023

It can be accessed via Ikea’s iOS app or website, showcasing how AR is redefining the consumer experience in home design. The campaign’s impact extended beyond engagement, reinforcing how AR can amplify storytelling and evoke genuine emotions. The app has already launched in the U.S.,

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. They are available for journalists and other news consumers to download in a hi-res format.

Mobile 152

Mobile SEO Web Training 152

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. A course in Google Analytics or a partnership with a search expert is a worthy investment. Then there’s the content explosion.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Deirdre Breakenridge

SEPTEMBER 3, 2014

However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday. Google has a lot of research to share with you.

Communications 383

Communications Tools Google Resources 383

Prohibition

AUGUST 25, 2023

With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential. Consistency in tone of voice, visual identity, and brand values helps reinforce the brands identity and makes it easily recognisable to consumers.

Retail 62

Retail Marketing Analytics Social Media 62

Shift Communications

AUGUST 2, 2022

The wrong phrasing can have direct consequences on a business, from consumer boycotts to undermining DEI initiatives to attracting quality talent. Language, Please was developed by Vox Media with funding from the Google News Initiative’s Innovation Challenge.

Corporate 88

Corporate Real Estate Communications Marketing 88

Waxing UnLyrical

OCTOBER 7, 2015

Let’s take a look at some lessons learned from storytelling to children that can easily be used by your brand. How can your brand be a hero or better yet, how can consumers use your brand to showcase their own strengths and become heroes in their own right? Twitter Google+ LinkedIn Storytelling through the Eyes of a Child.

Storytelling 40

Storytelling Travel Brand Branding 40

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility.

Sports 86

Sports Television Advertising Advertising 86

Presspage

MAY 30, 2017

The potential of virtual reality as an experimental storytelling platform has many brands already experimenting with the possibilities. They applied VR to help consumers get an impression of the potential of their attic, by showing how a room could look with more daylight with the help of a roof window. Sources: [link].

Publicity 137

Publicity Retail Consumer Storytelling 137

PRSay

JULY 9, 2020

Here are some resources that support the panelists’ discussion: Nielsen Report on Asian American consumer insights. NBC News report, “ Current and ex-employees allege Google drastically rolled back diversity and inclusion programs.”. ASIAN AMERICANS ,” a five-part documentary series now available on PBS or to stream online.

Community 159

Community Communications Transportation Employee 159

PRSay

OCTOBER 10, 2019

The key is determining not only who your target audience finds influential, but also how much of that content they’re actually consuming. Use tech with pixel tracking: You need to know which specific earned media articles audience members consumed. The mapping out of this process is called an influencer graph. Step 4: Integrate.

Media 102

Media Storytelling System Technology 102

Inbound PR

MAY 14, 2019

Typing ‘family summer holiday’ into Google, I was bombarded by zillions of search results recommending holidays from Costa Brava, to Malta, Crete, Mexico and so many more. For consumers, the colossal amount of content, PR and marketing messages out there can be quite a turn off. The power of video storytelling. Sound familiar?

Video 65

Video Strategy Storytelling Web 65

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. Amplification is incredibly efficient.

Conference 59

Conference Consumer Social Media Google 59

Cision

APRIL 21, 2015

Google receives 4 million search queries per minute , about twice the number it received in 2012. One reason is that Google is always within arm’s reach. At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. Do you foresee this changing as more brands compete for consumer attention with video?

Video 120

Video Brand Branding Trends 120

Marketwired

FEBRUARY 26, 2016

For example, in 2011 Google created Panda, its content algorithm. Now (as of 2016) Panda is integrated into Hummingbird, Google’s core algorithm. And so is Penguin, Google’s back-link algorithm (combined in 2012). Here are a few suggestions: Look into sequential storytelling through podcasts or a webinar series.

Trends 105

Trends How To SEO Google 105

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging.

Video 62

Video Strategy SEO Engineering 62

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Storytelling hasn’t been done through mass media channels for a good while, but in the post-factual universe, communicators need to adapt.

Publicity 120

Publicity Storytelling Journalism Viral 120

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. data-driven storytelling drives some of our best tech PR campaigns by winning points with journalists, boosting end-user or customer engagement, and attracting the most relevant audience. Big tech’s reputation challenges.

Trends 157

Trends Privacy Data Reputation 157

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. There are lots of tools available to both visualise data as well as report on it - in the latter case, Google Data Studio is an obvious choice. Google search volume has emerged as the key proxy measure for tracking awareness.

Google 119

Google Data Government Social Media 119

Cision

APRIL 21, 2016

As such, we have a unique ability to disrupt the marketing communications marketplace by helping our clients, our people and our prospects relentlessly pursue the possible as it relates to using communication to manage real-time relationships between brands and their consumers and stakeholders. . My daily newspaper of choice is…Google.

Local 120

Local Newspapers Internal International 120

Ishmael's Corner

FEBRUARY 3, 2015

We are fans of SlideShare as a platform for business storytelling. While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies. While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies. Don’t be Dull.

Social Media 60

Social Media Storytelling B2B Media 60

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Cision

NOVEMBER 30, 2016

Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. The majority of today’s digital marketing dollars are allocated to paid media — mainly Facebook and Google. You got to do so much, so much faster if you were willing to work.

Software 0

Software Media Leadership Journalism 0

PR in High Definition

JUNE 27, 2017

Over the past three years, virtual reality (VR) has evolved from a lab experiment to a platform for the media and consumers to engage with. And as it grows, more news organisations, marketers and PRs want to get involved to explore its new storytelling possibilities. And that’s not necessarily the right format for all brands.

Brand 63

Brand Branding Hotels Storytelling 63

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. Action: Explore the native planning tools on platforms such as Google or Facebook as a means of characterising and understanding a public. #5

Publicity 164

Publicity Ethics Data Community 164

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He’s also an inspiring storyteller and author. Google graveyard I still haven’t forgiven Google for killing its RSS reader Google Reader in 2013.

Tools 69

Tools Insurance Insurance Handbook 69

Konnect Agency

JUNE 8, 2022

From keeping up with digital modernization, to correctly selling to your consumer, there’s much to consider during a website refresh or redesign. The reason consumers like browsing websites on mobile, outside of convenience, is the simple design. Konnect’s website refresh focused on storytelling through simplicity.

Brand 52

Brand Branding Mobile Analysis 52

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. Sure, the White House engages Twitter, Google +, Facebook, Tumblr, Flickr, SlideShare … and the list goes on. Google Strives to Squeeze the Technical Gamesmanship out of SEO. That would be rich.

Industry 60

Industry Storytelling Journalism Corporate 60

Onclusive

SEPTEMBER 20, 2017

At the most basic, Google Analytics should be your best friend. Moreover, there is no straightforward customer journey to trace with the increasing number of digital touchpoints that consumers encounter today. Gaining access to your organization’s Google Analytics and understanding GA goals is another important step to success.

Analytics 170

Analytics Measurement Data Technology 170

PR in High Definition

NOVEMBER 29, 2021

Squid Game is a prime example of the impact of cultural and linguistic nuances when a piece is consumed in multiple different countries. We’ve all heard of Google Translate fails, such as the PR disaster caused by Amazon’s errors in cultural sensitivity when first launching in the Nordics.

Film 62

Film Travel Television Local 62

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Conference 52