Marketwired

FEBRUARY 26, 2016

We all know the importance of curating organic content for your online audience, but new levels of pressure to do so have made this truly vital for 2016. For example, in 2011 Google created Panda, its content algorithm. Now (as of 2016) Panda is integrated into Hummingbird, Google’s core algorithm.

Trends 105

Trends How To SEO Google 105

Cision

APRIL 21, 2015

Google receives 4 million search queries per minute , about twice the number it received in 2012. One reason is that Google is always within arm’s reach. At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. How can you produce video for different marketing channels (desktop, mobile)?

Video 120

Video Brand Branding Trends 120

PRSay

OCTOBER 10, 2019

The key is determining not only who your target audience finds influential, but also how much of that content they’re actually consuming. Use tech with pixel tracking: You need to know which specific earned media articles audience members consumed. The mapping out of this process is called an influencer graph.

Media 101

Media Storytelling System Technology 101

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. Internally, data can inform our PR strategy and make our branded content better and more engaging.

Trends 157

Trends Privacy Data Reputation 157

Waxing UnLyrical

OCTOBER 7, 2015

Let’s take a look at some lessons learned from storytelling to children that can easily be used by your brand. How can your brand be a hero or better yet, how can consumers use your brand to showcase their own strengths and become heroes in their own right? Twitter Google+ LinkedIn Storytelling through the Eyes of a Child.

Storytelling 40

Storytelling Travel Brand Branding 40

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. Amplification is incredibly efficient.

Conference 59

Conference Consumer Social Media Google 59

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. When it comes to content, quality and relevance have replaced sheer quantity as a key metric. PR and SEO are joined. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Is it time to update the marketing customer experience design approach?

Marketing 52

Marketing Storytelling Content Marketing Conference 52

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketing Land. TopRank Marketing Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Why Video Marketing is Important. Video is an essential part of your content marketing strategy. People prefer video to other forms of content.

Video 120

Video Strategy YouTube Marketing 120

Solo PR Pro

JANUARY 7, 2019

Did you receive an Amazon Echo, Google Home, or other voice assistant device as a holiday gift? Increased reliance on these smart speakers — for news, listening to music, and searching for information — means PR pros need to incorporate “speakable content” into client communications plans. Content Marketing.

Trends 45

Trends Google Crisis Management Data 45

Contently - Strategy

JULY 28, 2021

After the team ran a small experiment with a few pieces of content, they were able to make a data-driven case for how content could drive valuable search traffic while also helping consumers make smarter decisions. CarMax’s Content Value growth, as captured by Contently’s Content Value Tracker.

SEO 119

SEO Automotive YouTube Video 119

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. Content Marketing is no Longer a Shiny New Object. But What Makes Content Marketers Successful?

Strategy 67

Strategy How To B2C Content Marketing 67

Prohibition

FEBRUARY 10, 2020

Embrace the power of storytelling in your video content. Incorporating your brands key narratives is essential for effective video marketing and a great way to do this is through the successful model of storytelling. Be sure these elements are consistent with your brand message and your overall positioning.

Video 62

Video YouTube Social Media Storytelling 62

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 194

Writing Communications Marketing B2B 194

Cision

APRIL 6, 2015

Christopher Penn and John Wall’s Marketing Over Coffee clocks in at around 20 minutes per episode. Science Friday podcasts 8-10 minute segments as evidenced by the embedded podcast: People have a limited amount of time to consume podcast content. Plan podcast content. Best Practices Featured Content Marketing'

Engineering 120

Engineering Tools Examples YouTube 120

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. On average, it takes a consumer seven points of contact to feel they have a relationship with a brand.

Financial 52

Financial Content Marketing Examples Banking 52

PR 20/20

NOVEMBER 30, 2022

Some roles to consider on your marketing dream team : Content writer. Graphic designer / visual storyteller. To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MARCH 3, 2015

It points to the ability of a consumer company to collect survey feedback from 10,000 people in a month. Storytelling – with or without the campfires and roasted marshmallows – is becoming a legitimate and serious discussion in executive conference rooms. Technology is broad, so the authors break it down into five dynamics.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Waxing UnLyrical

JULY 13, 2016

Studies often tell us the more engagement consumers have with a company, the more they will buy. Even more fantastic would be revenue rates by campaign captured in Google Analytics. Blogging and content creation through social media are excellent avenues for content marketers to create and measure.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Ted Seward | GrowPath.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Contently - Strategy

JUNE 11, 2020

. ” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. Every day, Google handles more than 1 billion health questions. This data looks at all content produced by our clients in the spring of 2020. (To

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Contently - Strategy

SEPTEMBER 15, 2021

. ” Good medicine, like good content , comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. Every day, Google handles more than 1 billion health questions. This data looks at all content produced by our clients in the spring of 2020. (To

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Marketwired

JANUARY 5, 2016

Focus your content-sharing and creation efforts. According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. A micro-moment refers to thoughts consumers have that can be fulfilled by taking an action online.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Waxing UnLyrical

NOVEMBER 2, 2015

4 Ways to Build Content Marketing Authority with SlideShare. Draw Me a Story: Six Storytelling Lessons From Cartooning. Twitter Facebook Google+ LinkedIn Monday Roundup: Multimedia in PR. ” You can thank me later. Instagram for PR Success: 40+ Examples, Ideas, Tips and Tools. ” 4. ” 5.

Storytelling 40

Storytelling Instagram Creativity Content Marketing 40

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Jeremy Porter, blacQube.

Social Media 40

Social Media Media Storytelling Local 40

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. In order to be effective, brand content must be mapped to business objectives and be appealing. And thus, it uses multiple channels for content marketing efficiently and effectively by following this principle.

Brand 40

Brand Branding Video Community 40

Stuart Bruce

FEBRUARY 11, 2016

in a Google Cardboard v2.0 I will keep experimenting with VR using Google Cardboard and would love to get my hands on a Samsung Gear VR to use with my Note 5. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. But it’s not just consumer PR where VR can play a role.

Publicity 60

Publicity How To Crisis Communications Crisis 60

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. My favorite, in part because of its simplicity, is from Demis Hassibis, Co-Founder and CEO of Google DeepMind. The Marketing Machine Age. Back to Top.

Marketing 53

Marketing Software eBook Technology 53

Bad Pitch Blog

APRIL 23, 2012

Some rotating feature banners could highlight content from the brand''s passionate consumers, and more of Starbucks'' consumer-facing, social content. Rotating feature content is also a helpful way to show more of what''s beyond the first page. Both help reinforce the brand''s social media focus.

Engineering 72

Engineering Pinterest Banking Video 72

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. 6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Ah, video.

Infographics 72

Infographics Case Study Video Survey 72