Cision

MAY 17, 2016

Our ability to engage with consumers will continue to become more intimate and the metrics and learning behind engagement will include everything from retention rate to heart rate. This is a good thing, not a “big brother” thing, as consumers will receive content that is increasingly relevant to their specific interests.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Financial -> (Income, Net Wealth). Style and fashion.

Social Media 233

Social Media How To Insurance Insurance 233

Burrelles Fresh Ideas

OCTOBER 3, 2023

This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 82

Brand Branding Marketing Ethics 82

Cision

DECEMBER 1, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers. The Social Butterfly.

Examples 225

Examples Insurance Insurance Fashion 225

Mindful Marketing

SEPTEMBER 10, 2021

You probably didn’t unless you’ve been part of one of the hottest consumer trends-- thrifting. Scanning my marketing news feeds a couple of months ago, a headline caught my eye, “Letter from Gen Z: Why thrifting is the future of fashion.” Did you wonder how the original owner felt when they wore them?

Fashion 76

Fashion Retail Survey Apparel 76

Critical Mention

JANUARY 29, 2021

Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Platform and Target Audience. Influencer Type.

Brand 135

Brand Branding How To Radio 135

Cision

APRIL 20, 2016

How does your communication strategy differ for a financial services brand versus other brands? We are not a financial services brand, but we handle financial process automation, capital asset management (with a financial services component) and procurement services. Be truthful. Better to try than not. They own me.

Financial 120

Financial Corporate B2B Film 120

Deirdre Breakenridge

MAY 16, 2017

We explored how to apply digital technologies and tactics to connect with the narcissistic tendencies of consumers – belief in one’s superiority, exhibitionism, and more. That means cutting financial ties with their parents (stop mooching!) Amanda’s passions include politics, music and fashion. Gail Nelson.

Marketing 119

Marketing Fashion Technology Study 119

Cision

NOVEMBER 29, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers. The Social Butterfly.

Examples 167

Examples Insurance Insurance Fashion 167

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. The Role of Influencer Marketing in the Online Retail Industry Influencer marketing has gained immense popularity in the online retail industry due to its ability to create authentic connections with consumers.

Retail 62

Retail Marketing Advertising Advertising 62

Shift Communications

NOVEMBER 20, 2017

Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Consumer health and fitness. Consumer technology. Who’s the most verbose? Does Tweet Length Mean Anything for Engagement? Automakers. B2B technology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Rock the Status Quo

NOVEMBER 12, 2014

Move past real estate trade pubs and consumer media. Not just people with generous financial means – lawyers and physicians, CFOs, CIOs and other c-suite executives, successful business owners. You’re only limited by your imagination. Let’s use the example of a luxury residential real estate client.

Real Estate 195

Real Estate Pitching B2C Fashion 195

Mark My Words

MARCH 28, 2022

You’ve got the son of sports and fashion royalty marrying an American billionaire’s daughter, who also happens to be a beautiful actress.” Last year he received £1 million to be the face of the fashion brand Superdry. Last year he modelled for Yves Saint Laurent and recently accompanied his mum to Paris Fashion Week.

Meeting 60

Meeting Fashion Instagram Financial 60

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. There are financial costs that often cannot be sustained. Bill Byrne , Managing Director, Remedy PR .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Deirdre Breakenridge

JANUARY 20, 2015

Passionate about UX and Lean & Agile methods, Patrick has used these techniques throughout his career to build effective solutions for healthcare, financial services, government, fashion, and consumer electronics companies.

Creativity 150

Creativity Healthcare Fashion Travel 150

Mark My Words

SEPTEMBER 14, 2021

Financial services, consumer goods and fashion would all be interested, Gentry said. So there are lots of considerations as to who she partners with. “It It should be tennis development first and foremost, and a slow longer-term focus on brand building.” It’s sky high in terms of potential for her, and not just in the UK.

Sports 60

Sports Marketing Media Fashion 60

Beyond PR

MARCH 21, 2016

Financial Times – Washington Bureau: David J. The Globe and Mail: Former Financial Post scribe Christina Pellegrini ( @chris_pelle ) joins the team as a business reporter @globeandmail in Toronto. Silicon Valley : Modern Luxury has launched a new bi-monthly consumer magazine @siliconmag with Anh-Minh Le ( @ale ) as editor-in-chief.

Media 40

Media Fashion Financial Policies 40

PR in High Definition

OCTOBER 26, 2020

Consumers may be careful with their cash over Christmas, but they’ll still be spending. This means that retail brands, and retail tech brands must make sure they’ve got the right infrastructure in place now to cope with the surge – or they could face reputational and financial knocks!

Retail 62

Retail Reputation Transportation Technology 62

5W PR

FEBRUARY 7, 2017

Kylie Jenner is one celebrity who posts pictures of herself wearing Fashion Nova jeans, and mentions the brand in her caption for the photos. Since Jenner has a large fan base consisting of Fashion Nova’s target market, this partnership is beneficial to the brand. Benefits of Influencer Marketing.

Brand 79

Brand Branding Marketing Social Media 79

Beyond PR

NOVEMBER 30, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers. The Social Butterfly.

Examples 65

Examples Insurance Insurance Fashion 65

Communications Conversations

FEBRUARY 18, 2022

So, I ended up just buying it the “old fashioned” way with my credit card. So, there’s one hurdle (financial). And, most of those things above were on the “hard” side to accomplish (at the very least, time consuming). However, TopShot only takes Ethereum (didn’t know that)–not Bitcoin.

Fashion 60

Fashion Twitter Financial Brand 60

Prohibition

MAY 15, 2020

A fashion fiasco: Oh Polly’s competition for NHS workers. To show appreciation for NHS frontline workers during the coronavirus pandemic, fashion brand Oh Polly launched a competition on social media for workers to be in with a chance of winning a care package, a new outfit and an invitation to a virtual party.

Crisis 71

Crisis Government Social Media Reputation 71

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. PR Newswire – Press Release Distribution Tool PR Newswire is Cision’s news release platform for getting your content out to journalists, investors, and consumers.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. PR Newswire – Press Release Distribution Tool PR Newswire is Cision’s news release platform for getting your content out to journalists, investors, and consumers.

Digital PR 62

Digital PR Tools Google Pitching 62

Prohibition

MAY 15, 2020

A fashion fiasco: Oh Polly’s competition for NHS workers. To show appreciation for NHS frontline workers during the coronavirus pandemic, fashion brand Oh Polly launched a competition on social media for workers to be in with a chance of winning a care package, a new outfit and an invitation to a virtual party.

Crisis 62

Crisis Government Social Media Reputation 62

prTini

NOVEMBER 17, 2016

But should we big-hearted consumers trust at face value that our dollars are being spent as virtuously as we’re led to believe by a marketing campaign? Doesn’t it give way for consumers to become desensitized to these very important causes—perhaps to the extent that we cease to care so much about finding legitimate ways to donate?

Community 28

Community Marketing Retail Measurement 28

Mark My Words

DECEMBER 21, 2017

But the fact is that all of the media we consume – from the papers we read to the soundbites we retweet – boils down to ballyhoo. He owned several fashionable homes and a steam yacht, and even bailed Barnum out when he encountered financial difficulties.

Viral 83

Viral Big Data Fashion Publicity 83

Solo PR Pro

AUGUST 19, 2014

Financials. Most communications consultants don’t love dealing with the backend financial stuff. With over 500 do-it-yourself legal products, Nolo has the largest library of online consumer and small business legal products including: power of attorney, wills, living trusts, leases, promissory notes, etc.

Tools 78

Tools eBook Print System 78

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. It’s an attempt to engage consumers in a two-way symmetrical relationship, dressed-up as a cute gimmick. This is after all the business of public relations.

Communications 60

Communications Analysis Web Handbook 60

HMA Public Relations

DECEMBER 29, 2017

Bill : This comes from a state of mind that I’ve been in very recently as relates to work because, for those who don’t know, we manufacture and sell a bunch of consumer products, sunscreen, shampoo, bio lotion, water, detergent, etc. I mean, I don’t know much about their financials, but they’re everywhere.

Retail 49

Retail Facebook Real Estate Google 49

PR Conversations

APRIL 21, 2016

Relationships with employees should be much more involved, intimate and long-term than similar ones with consumers and even B2B partners. Note its footer line: There is a significant gap between what consumers expect and how companies are performing. Consumers will trust you. Who talks to (and about) colleagues like that?

Employee 40

Employee Internal International Corporate 40

Contently - Strategy

MAY 20, 2019

Soon after the financial company unveiled its pandering statue, it was publicly reprimanded and fined for widespread discrimination against the women and people of color it employs. That’s part one of actual empathy in marketing: Patagonia found a match between its values and the values of its consumers.

Marketing 99

Marketing Guidelines Video Brand 99