Consumer Employee Fashion Financial 
NewsWhip
JUNE 21, 2022
This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business value of the parent company). The top article about Amazon overall was a feature story on Chris Smalls , the employee who led the Staten Island push. Other takeaways.
ImPRessions - Crenshaw Communications
MARCH 19, 2019
Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services. Business people who aren’t using PR tools and tactics to better understand customer, influencers, employees, or partners are probably not maximizing their investment.
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The Proactive Report
JUNE 18, 2021
Start with employees, financial institutions, local government, and so on. Example: A financial service company (a small business) in NY State discovered that one of their target audiences was women over 50 who were interested in investment and retirement planning. The media is a target audience.
Cision
DECEMBER 1, 2017
As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers. The Social Butterfly.
Sword and the Script
DECEMBER 21, 2021
Year of the employee. 2022 is going to be known as the year of the employee. Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. The first is the tight market for talent.
Cision
NOVEMBER 29, 2017
As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers. The Social Butterfly.
Beyond PR
NOVEMBER 30, 2017
As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers. The Social Butterfly.
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