Remove Consumer Remove Fashion Remove Financial Remove Reputation
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What Business People Should Know About PR

ImPRessions - Crenshaw Communications

With some exceptions, public relations is best used to build visibility and shape reputation over time. Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services. There are also deep specialist expertise by PR function.

Nonprofit 271
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How to Know if an Influencer Makes Sense for your Brand?

Critical Mention

Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Platform and Target Audience. Influencer Type.

Brand 135
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20 PR and Marketing Predictions for 2022

Sword and the Script

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Reputation management is crucial. There are financial costs that often cannot be sustained.

Marketing 214
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Top 11 PR Crises in 2020 So Far

Prohibition

A fashion fiasco: Oh Polly’s competition for NHS workers. To show appreciation for NHS frontline workers during the coronavirus pandemic, fashion brand Oh Polly launched a competition on social media for workers to be in with a chance of winning a care package, a new outfit and an invitation to a virtual party.

Crisis 71
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Top 11 PR Crises in 2020 So Far

Prohibition

A fashion fiasco: Oh Polly’s competition for NHS workers. To show appreciation for NHS frontline workers during the coronavirus pandemic, fashion brand Oh Polly launched a competition on social media for workers to be in with a chance of winning a care package, a new outfit and an invitation to a virtual party.

Crisis 62
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Influencer Marketing and Online Retail PR: The Sales to Success

Prohibition

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. The Role of Influencer Marketing in the Online Retail Industry Influencer marketing has gained immense popularity in the online retail industry due to its ability to create authentic connections with consumers.

Retail 62
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Love shopping. Love tech. Love retail tech.

PR in High Definition

We have always worked with tech-driven companies, building their profiles and shaping reputations. Consumers may be careful with their cash over Christmas, but they’ll still be spending. With funding, they’ll invest in R&D, get their propositions straight and start to shape their reputations and grow. The ‘Clean Dozen’.

Retail 62