5W PR

FEBRUARY 17, 2021

For today’s marketers, it’s figuring out what the next big consumer trend will be. What are the content consumers sharing and talking about the most? Data compiled by Sprout Social from an early spring 2020 survey before the pandemic showed how marketers and consumers are trending. What topics are they absorbed with?

Consumer 97

Consumer Trends Viral Survey 97

Prohibition

MAY 5, 2023

In a nutshell, what reactive PR actually means is being reactive to the ever-changing news agenda and hottest viral trends. This is very different to Proactive Public Relations, as this involves being more proactive by thinking ahead, so planning campaigns around key dates and events. It is also a quick win when it comes to marketing.

Strategy 62

Strategy Marketing Viral B2C 62

NewsWhip

JUNE 2, 2020

How Turbine Labs uses NewsWhip to understand what the news is prior to it becoming an event. Spike saves our analysts and editors time by understanding what the news is prior to it becoming an event.” Leigh Fatzinger, CEO and Founder. —. Marketing and Advertising. Company Size. 25-50 employees.

Case Study 78

Case Study Study Viral Data 78

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform. gucci Visit the temporary exhibition in Milan open until Sunday June 18 at 6 p.m.

Brand 71

Brand Branding Marketing Fashion 71

Business Wire

MARCH 20, 2018

He said people like to consume quality stories as they always have. When asked about the length of articles, panelists agreed that both long and short form content are important to create as different audiences consume in different ways. Analytics surface what news and consumer stories are performing the best.

Reddit 159

Reddit Media Analytics Trends 159

Presspage

AUGUST 24, 2023

First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push. Data has emerged as the most prized possession, holding the key to unlocking meaningful relationships with the audience.

Storytelling 78

Storytelling Data YouTube Strategy 78

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Consumers are spending more and more each year on Halloween, with an increase from $8.4 This video quickly went viral and has more than 40 million views on YouTube.

Film 131

Film Viral YouTube eBook 131

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. But shared media was where Barbie shone brightest. He’s just Ken.”

Film 118

Film Marketing Sports Hotels 118

NewsWhip

SEPTEMBER 1, 2022

The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men. Comms and PR planning has changed massively in recent years, but it remains a crucial pillar of any proactive press office or communications program.

Brand 78

Brand Branding Data Viral 78

Prohibition

JANUARY 31, 2023

Using social listening to inform reactive content is one of the best ways you can use the platform to create ‘viral’ PR content that will resonate with both the media and your target audiences. Proactive PR Proactive PR involves using social listening tools to spot trends around popular events ahead of time.

How To 62

How To Analysis Comparison B2C 62

NewsWhip

JULY 15, 2021

This keeps the topics they explore relevant, specific, and consumer-centric. . When it comes to advertising, PepsiCo works on some huge campaigns, but the company’s major event each year is the Super Bowl, which they have also employed NewsWhip technology to help with.

Creativity 78

Creativity Data Trends Analytics 78

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality. Every new product introduction requires its own media event. So, as the new year approaches, here are our rules for advice to avoid.

Skype 149

Skype Interviews Viral B2B 149

MaccaPR

JANUARY 8, 2021

Minneapolis-based social media consultant Arik Hanson spoke with our PR agency’s vice president Christine Scherping during a lively event, “Social Media Trends to Watch in 2021.” Here is a recording of the entire 45-minute event. Brands know they should listen to consumers, but what about listening to employees? It’s the CEO!

Social Media 62

Social Media Trends Marketing Viral 62

5W PR

JULY 7, 2021

While every startup can distribute branded content and ads to guide consumers in their buying journeys, earned media coverage, especially in terms of features, brand mentions, and product reviews, are far more effective. However, they can learn from others’ campaigns. Interesting Stories.

Publicity 88

Publicity Pitching Product Launch Viral 88

Buchanan PR

OCTOBER 5, 2023

Through the clever use of cryptic “easter eggs” and teasers, she has turned her album releases into media events, driving anticipation and speculation. The original viral “ketchup and seemingly ranch” post. More than that, brands are jumping on the Taylor Swift train as well. the “seemingly ranch” trend.

Strategy 80

Strategy Media Viral Trends 80

Cision

NOVEMBER 19, 2015

In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content. According to Landsberg, “ great content is grounded by human truth, [it] fills a specific consumer need and creates reciprocal value.”.

Viral 120

Viral Content Marketing Consumer Storytelling 120

The Stalwart Blog

DECEMBER 20, 2017

This year certainly possessed its share of PR events, and 2018 will not disappoint either. The more layoffs that occur, the more likely consumers and employees will see their bosses as greedy. These events should be centered on performing “random acts of kindness” that don’t appear overly scripted.

Company 114

Company Viral Travel Corporate 114

PRSay

JANUARY 6, 2021

Think of it this way: We come upon a triggering event. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. Ruled by intuition and heavily influenced by emotions, the elephant generally goes where it wants to. It opens people up and helps them listen.

Communications 197

Communications Viral Fashion Public Affairs 197

Cision

FEBRUARY 22, 2016

.” While the world would be a different place if this were universally true, a “because” may be a powerful way to perpetuate a conversion event. While this may be true to an extent, when it comes to pronouns one study determined that reaction depends upon the relationship between brand and consumer.

Writing 144

Writing Study Viral Consumer 144

5W PR

MAY 18, 2018

Experiential marketing campaigns are live events designed to educate, entertain, and inform customers. For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes. 2. It Creates Authentic Interactions with Customers.

Company 96

Company Marketing Social Media Analytics 96

Barokas

FEBRUARY 3, 2020

These annual occasions give companies the opportunity to reinforce key brand attributes, show their personality, create viral buzz—and hopefully have a little fun along the way. The instigator of chuckles, deep belly laughs and viral buzz. Here are a few that have proven to work: Infuse Your Campaign with Comedy. Capture Your Audience.

Viral 78

Viral Transportation Hotels Travel 78

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. One of the best ways is our third success factor: Be a voracious consumer of news from all types of media impacting your industry.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. For challenger brands, social media can offer powerful PR and marketing opportunities, particularly when it comes to real-time marketing responses to news events or competitive moves. Here are some tips based on tech PR experience. Take advantage of social media.

Brand 136

Brand Branding How To Storytelling 136

Prohibition

MARCH 11, 2022

Brands have used the layout across their social channels to get consumers to guess a word that related to their brand or used it to showcase products/services that they have available. The following video and drawing that went viral sums it up quite well. I thought it was a work event” pic.twitter.com/stQ7RyuFxs.

Social Media 71

Social Media B2C Viral Trends 71

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. 68% of smartphone owners use their phones occasionally to follow breaking news events.

Google 259

Google Digital PR Mobile SEO 259

MaccaPR

JANUARY 15, 2019

What’s more, the second most popular hashtag of the event, after #GoldenGlobes, was #Fijiwatergirl – a tag used more than 7,000 times within hours of the opening of the broadcast. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Embed from Getty Images.

Marketing 78

Marketing Viral Consumer Brand 78

Shift Communications

SEPTEMBER 22, 2014

After a weekend of recovery, it’s high time to reflect back on FutureM and INBOUND, Boston’s two-in-one marketing innovation event. Rather appropriately, this was a major theme of Malcom Gladwell’s Thursday morning keynote, and the spirit of transformative change did indeed permeate the event. Marketing Analyst.

Report 135

Report Mobile Pinterest Conference 135

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis.

Marketing 74

Marketing Pharmaceuticals Policies System 74

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) Nielsen reported that 5.8

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Cision

JUNE 29, 2017

There’s no doubt the way we consume stories has changed. The Cision World Tour Toronto keynote speaker, Scott Stratten, made an excellent point about this problem while discussing a viral video he created on Facebook. So why should we argue that the way we tell them shouldn’t? While his video had more than 30 million views, only 1.3

Storytelling 0

Storytelling Data Communications Technology 0

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. Sixty-six percent give credence to editorial content or consumer opinions posted online over other media. One tactic that supports that positioning is a thought leadership event. Some public relations agencies make these claims, and they’re often true.

Education 120

Education Leadership Viral Consumer 120

Buzzstream

APRIL 4, 2024

Combing through a list of ever-expanding search queries can be very time-consuming. Although social mentions are not exactly links, some brands or agencies still like to report on them—especially when a campaign has gone viral. Check Events and Conversions GA4 works a little differently than Universal Analytics (GA3).

Digital PR 62

Digital PR How To Media Google 62

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth. The options are endless – from self-help to examinations of real-life events with the media front and center, to pure fiction.

Viral 120

Viral Storytelling Writing Crisis 120

Ishmael's Corner

OCTOBER 5, 2014

Prediction 1: The Pope’s Selfie Goes Viral. I figured the big event would happen at Easter Mass. Apparently, Amazon’s ill-fated phone consumed Mr. Bezo’s time in 2014. Back in January, I offered 10 quasi-mad predictions on how the communications industry would unfold in 2014. Score: 9 (Except for the timing, I nailed it.).

Industry 138

Industry Communications Viral Crisis 138

Shift Communications

OCTOBER 7, 2014

This mentality involves a complete change in the way we consume information and created a demand for real-time, up-to-the-second news unlike we’ve ever seen before. It’s important to have an understanding of the ins and outs of the event so you appear knowledgeable when it arrives. RTM is no different.

Marketing 138

Marketing Conference Trends Viral 138

Sword and the Script

NOVEMBER 19, 2019

I followed up with him after the event and invited him to share more – and today he’s my guest for the 44 th edition of the Off Script Q&A series. JC: I started my career in consumer-packaged goods. The best stories will be found, will go viral, and will be so well absorbed that the delivery matters a little less.

Storytelling 84

Storytelling Brand Branding Customer Service 84

MaccaPR

JANUARY 15, 2019

What’s more, the second most popular hashtag of the event, after #GoldenGlobes, was #Fijiwatergirl – a tag used more than 7,000 times within hours of the opening of the broadcast. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Embed from Getty Images.

Marketing 48

Marketing Viral Consumer Brand 48