Consumer Content Marketing Energy International 
Buzzstream
MAY 2, 2024
Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!
Waxing UnLyrical
NOVEMBER 30, 2018
Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.
PR 20/20
DECEMBER 6, 2016
Even within those datasets, it may take a prohibitive amount of time, work and energy to customize an NLG platform to represent that data in writing. Siri and Alexa are two examples of consumer technologies that combine NLG and NLP. Related: The Marketer’s Guide to Artificial Intelligence Terminology.
Barokas
FEBRUARY 5, 2019
According to Curata, only 42 percent of companies have hired a designated content strategist executive. This means that the time- and energy-intensive task of strategizing, writing, editing, distributing and tracking content, and the success of those projects, sits on the shoulders of teams that are likely spread too thin.
PR 20/20
NOVEMBER 30, 2022
So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Define goals for blogging and overall content production.
Shift Communications
OCTOBER 16, 2017
For example, industry insiders might talk about SKUs , while consumers and journalists simply say products. By shifting perspective, we’ll create ideas and content that reflect how our audience thinks. The fourth way to generate ideas is through intentional internal conflict. What do they write about?
Shift Communications
OCTOBER 16, 2017
For example, industry insiders might talk about SKUs , while consumers and journalists simply say products. By shifting perspective, we’ll create ideas and content that reflect how our audience thinks. The fourth way to generate ideas is through intentional internal conflict. What do they write about?
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