Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. As communicators, we are presented with a huge challenge: How do we reach a target audience when they are consuming messages in myriad ways and we are competing for attention with more sources than ever?

Measurement 56

Measurement Storytelling Data Technology 56

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. 10 at PRSA’s 2017 International Conference in Boston.

Data 144

Data How To Storytelling Analytics 144

PR 20/20

JANUARY 19, 2023

So how can you maximize your web content to reap positive business results? According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection.

Marketing 239

Marketing Television Handbook Web 239

PR 20/20

JANUARY 17, 2023

And, thanks to digital, the modern consumer is in complete control of the buyer journey. The traditional funnel needs to account for the digital, tech-savvy consumer; hence, its evolution. Most downloaded content pieces. These touch points (web pages) should provide the most substantial content pieces.

Strategy 52

Strategy How To Technology B2B 52

Konnect Agency

FEBRUARY 26, 2021

In fact, all businesses that advertise on mobile apps, as well as those that optimize, target and report on web conversion events from any of Facebook’s business tools will be affected. Create Campaigns Utilizing Your Site: As part of your holistic strategy, run web visit campaigns using your website’s internal tracking.

Advertising 52

Advertising Advertising Web Privacy 52

ISEBOX

JANUARY 8, 2016

In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). Brad, do you know how many people downloaded our video in our last campaign?”. But, can people easily find your content?

Media 79

Media Analytics Technology Corporate 79

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. >> Free download: Build a data-driven content marketing plan with our free content strategy workbook template. Consumers are more willing to trust peer reviews or recommendations than a company. Content downloads. Measurable.

Marketing 52

Marketing Technology Internal International 52

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Deirdre Breakenridge

JANUARY 7, 2016

Last but certainly not least…measure! Downloads, registrations, followers, RTs, shares, comments, leads, page visits…there is so much to you can measure, quickly and simply, to show you what’s working, and what’s not. (And And if you’re not measuring, how will you know…?)

Survey 90

Survey Marketing Content Marketing Measurement 90

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. A study by Global Web Index found that 80 percent of Internet users own a smartphone. Encourage people to go online and engage with your brand.

Social Media 120

Social Media Marketing Media Study 120

Beyond PR

JULY 7, 2016

More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. With 88% of consumers trusting online reviews as much as personal recommendations , monitoring what’s being said about you on review sites and in local media is very important.

Small Business 74

Small Business Local Marketing Guidelines 74

Beyond PR

MAY 17, 2016

As we explore in the white paper Defining the Metrics that Will Demonstrate ROI , new tools have made it easier to measure the precise impact of our efforts and optimize content creation and promotion. Were there a few pieces of content that received many landing page views but few downloads? Content optimization.

Content Marketing 74

Content Marketing How To Marketing Analytics 74

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Beyond PR

AUGUST 10, 2016

For example, while press release distribution reporting can give you a baseline of how people are interacting with your content online, leveraging smart links in your call to action (Download a Free Trial! The views and downloads that each asset earned helped the agency determine which resources appealed to Pivotal’s target audience.

Company 40

Company Case Study How To Product Launch 40

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. For the full list of 28 marketing ideas, you can download the presentation here. Then dive in to promote a market-specific report or piece of downloadable content, promoted to that vertical audience.

Marketing 49

Marketing eBook Case Study Comparison 49

Waxing UnLyrical

DECEMBER 2, 2015

Do they have to download the content or can they read it online? Measure results. A good content promotion is not complete until you measure the results of releasing the content online. Jack Dawson is a web developer and UI/UX specialist at BigDropInc.com. Where are you going to share this content? Through mailing lists?

Social Media 40

Social Media Measurement Analysis Engineering 40

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. It was fun. Sounds interesting, huh? It’s free! pts Settings.

Measurement 58

Measurement Tourism Community Social Media 58

PR 20/20

SEPTEMBER 19, 2017

HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not. A CTA button funnels visitors to a landing page with a strategic offering or download. Download a sample vertical lead generation campaign here to see how we do it at PR 20/20.

Marketing 40

Marketing Tools Data Report 40

Newsfile

JANUARY 30, 2024

Download the report! In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. 51% of PR professionals believe that social listening is one of the most effective ways to measure and assess reputation. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month.

Communications 383

Communications Tools Google Resources 383

Contently - Strategy

MARCH 11, 2024

From TikTok tutorials offering snappy investment strategies to in-depth podcasts revealing the secrets of wealth management, today’s consumers have no shortage of financial content. Unlike a consumer products company that sells something tangible, financial and professional services companies sell ideas and help clients solve problems.

Financial 52

Financial Content Marketing Marketing How To 52

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. That’s where Pixlr comes in.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. That’s where Pixlr comes in.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. That’s where Pixlr comes in.

Tools 62

Tools Blogging Pitching Google 62

Sword and the Script

JUNE 11, 2019

Recently, I’ve had several consulting conversations about gated content while I too have a strong view, I decided to keep an open mind and go canvas the web looking for solid arguments for and against gated content. If you aim for this approach, make sure your download is actually worth it. The Case Supporting Gated Content.

B2B 122

B2B Mobile Content Marketing SEO 122

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses.

Digital PR 62

Digital PR Tools Google Pitching 62

Presspage

AUGUST 15, 2017

the importance of measurability. To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0 We still won’t see an email load as a web page does: it doesn’t play video or show interactives. Download our latest eBook! thought leadership.

Technology 115

Technology Big Data Video Data 115

MaccaPR

AUGUST 20, 2014

But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property. Social Media Measurement' Source: University of Georgia ).

Social Media 97

Social Media Media YouTube Facebook 97

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 145

eBook Product Launch Software Internal 145

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago. So perception is everything.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

JANUARY 26, 2011

First, because I rarely use Twitter’s web interface, and second, because the minute I see a “promoted tweet,&# even if it’s on HootSuite, I pretty much tune it out. I know the AdOn gets downloaded almost 1 million times per week. Today 3 in 4 US consumers will not log into Facebook. each in April.

Facebook 107

Facebook Privacy Twitter Social Media 107

ZudePR

JUNE 6, 2016

If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. He's also a world-leading web strategist, content marketer, author, and speaker. The Wall Street Journal calls him a top influencer on the web. Five book recommendations.

Writing 114

Writing Social Media SEO Blogging 114

ReimaginePR

AUGUST 29, 2016

Everyone wants to produce viral content that gets shared all over the web. Liking your page is free and takes less than a split second, but engaging in an actual business-consumer relationship requires much more effort and time. Don’t forget to download this handy social media marketing checklist. Click Here.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

MAY 21, 2015

The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. Learn their approach to strategy, operations, measurement, staffing and more. The Twist Image blog is here for all of your digital marketing adventures. 18) Mike Volpe.

Social Media 120

Social Media Marketing Pinterest Media 120