Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S.

Brand 149

Brand Branding Storytelling B2B 149

5W PR

JULY 15, 2020

The options for customization for a Media Kit and additional information are nearly endless, but these pieces are a good place to start: • An about section that describes the brand and the company’s history. • How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

Cision

MAY 10, 2016

In this interview, Katja discusses moving toward a channel-led communication approach, choosing the right channels to engage your audience and adapting brand communication based on audience and market. Or, WeChat, which lets customers make and send payments. Francis College, says transmedia storytelling is the path brands need to take.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Polaris

SEPTEMBER 4, 2014

While we’re busy trying to get a CEO an interview on a popular business show, we’re also: Helping her understand the industry issues of interest to journalists and editors. Media relations is time consuming. all before you arrange a single interview. the list goes on. Media relations definitely takes time.

Publicity 100

Publicity Interviews Reputation Construction 100

Prohibition

MARCH 5, 2020

This could be anything from sharing and engaging with your brand’s content to publishing thought leadership pieces and participating in interviews for industry publications. As a 2018 article in Harvard Business Review put it; “employee brand engagement establishes a critical link between employees and customers”. Be Responsive.

Social Media 62

Social Media Trends Media How To 62

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. Personal recommendations have always been the most reliable source of information for consumers. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

DECEMBER 3, 2019

Other findings highlighted included 60% of respondents said mainstream journalists wielded the most influence on consumer behavior – more than other consumers, bloggers and celebrities. Accordingly, some 61% of respondents said they now focus engagement efforts on mainstream journalists which is up from the year prior.

Data 90

Data Enterprise Survey Instagram 90

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

AUGUST 4, 2021

Before making any decision, we like to know what others have experienced with a product or service before us and often do our own online search for reviews. Businesses with positive reviews online attract more consumers. It can harm your bottom line by discouraging consumers, suppliers and investors alike.

Reputation 62

Reputation Company Engineering Banking 62

Prohibition

JANUARY 24, 2022

Our crisis management team controls a firm’s reputation by preparing company leaders and other spokespeople for media interviews, town hall meetings, and press conferences, as well as identifying ways to better control the narrative. Prohibition PR specialises in custom-created, on-site training programmes.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

The Resolution Blog

APRIL 26, 2019

For a lot of big brands there had become this lethargy of consumer comms all looking the same, so they’d go try different agencies but get the same result. Obviously PR is social, but there’s also a whole customer relations side to it that’s sometimes not related to PR. Our thinking is we are small, we are nimble, and we are quick.

Agency 120

Agency Pitching Energy Creativity 120

Critical Mention

JUNE 29, 2018

Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. Consumers erupted in outrage at the ad on social media, criticizing it as racist.

Crisis 68

Crisis Customer Service Video Financial 68

Buzzstream

FEBRUARY 9, 2024

In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. Company news can be as broad as what you see on Crain’s People on the Move when announcing a new CEO or something more specific to your industry, like Healthcare Dive’s Hospital Administration News.

Examples 62

Examples Product Launch Data Report 62

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team.

Social Media 120

Social Media Marketing Pinterest Media 120

Communications Conversations

FEBRUARY 3, 2015

No offense to the many, many people I’ve interviewed for this series before, but this specific PR Rock Star interview may be my favorite. I love how the landscape changes daily and how big brands can interact one on one with a consumer. I think the customer service piece of digital is my favorite.

Interviews 60

Interviews Corporate Meeting Customer Service 60

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

JANUARY 13, 2017

It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. We talk about our members, but we don’t talk about them as the consumers of our products, we tend to think more about the employer groups as the consumer.

Insurance 60

Insurance Insurance Social Media Corporate 60

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. These devices have provided the means for consumers to connect to the internet wherever and whenever. Dr Jon White is a reflective PR practitioner and scholarly provocateur.

Government 103

Government Education Print Ethics 103

Ethical Voices

OCTOBER 17, 2022

Think about management as coaching or as service. Employees are consumers of work. If you think of your role as a leader or a manager as providing customer service, I think you’ll see a lot less quiet quitting. Check out the full interview, with bonus content, here. . I’m easy to find.

Ethics 80

Ethics Employee Communications System 80

Prohibition

DECEMBER 17, 2021

The designated company spokesperson in charge of responding to a crisis though your choice should not be based simply on the communications professional who spends the most time at headquarters or prides themselves on being able to talk for hours about your operations, products or services. Media policies/procedures.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

The Stalwart Blog

APRIL 26, 2020

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram.

Crisis 78

Crisis Local Facebook Social Media 78

PR Conversations

OCTOBER 20, 2015

For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. As a member, I know it is as one of the best companies to interact with on a personal level; the customer service is superb. And then there is USAA.

Conference 40

Conference Meeting Case Study Film 40

PR Fuel

OCTOBER 16, 2018

Do you think attempting to mislead the public as to what was really going on gave them a better shot at their next job interview? Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Consumers and members of the media like to know who they are doing business with.

Web 40

Web Pitching Local Report 40

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Stuart Bruce

OCTOBER 30, 2014

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. Data is great for PR people.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148