Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

Data 70

Data Retail How To Sports 70

Critical Mention

FEBRUARY 22, 2019

But with the growth of AI, marketers can now create more data-driven campaigns. Companies are becoming increasingly better at accumulating as much information as they can and utilizing AI to help synthesize that data into actionable intelligence. ” The rise of customer segmentation. Customer service and Chatbots (15%).

Marketing 118

Marketing Data B2C Big Data 118

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Cision

JULY 27, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. The data is out there if you’re willing to listen. At Cision, many of our team members have worked at other technology corporations.

Brand 231

Brand Branding Employee Data 231

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR must function in real time. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

Shift Communications

MAY 22, 2017

Every new channel reduces the friction needed for consumers to get what they want. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. The Data Science Shortage.

Publicity 166

Publicity Analytics Data Advertising 166

Reputation Us

APRIL 12, 2023

ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study. You may want to conduct a survey among executives, staff and customers to understand their current comfort levels. This can help drive your messaging.

Reputation 88

Reputation Financial Training Enterprise 88

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. To the average consumer, AI likely snuck up like a mysterious, unknown entity. For the last several years, marketers primarily used AI for data analysis and predictive modeling.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. 1) Talkwalker lets you run your data through their AI. Talkwalker has introduced a new feature it’s calling Customer Data +.

Internal 63

Internal International Data Media 63

Reputation Us

APRIL 12, 2023

ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study. You may want to conduct a survey among executives, staff and customers to understand their current comfort levels. This can help drive your messaging.

Reputation 78

Reputation Financial Training Enterprise 78

Cision

MAY 18, 2015

Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data. According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 7 Consumers take continue to take control with ad blockers. Brands are increasingly incorporating content created by consumers into their campaigns. 10 Images for data entry and query. It is driving accountability and improving customer service.

Publicity 122

Publicity Marketing Healthcare Television 122

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

Shift Communications

JUNE 20, 2018

It now goes by the name of Customer Relationship Management or CRM. A longtime ago, the modern man realized how crucial it is to integrate technology in every field of life. By using modern CRM technology, sales teams can keep a record of the contact information of their customers along with a copy of their past correspondence.

Software 76

Software Tools Data Technology 76

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Data analyst. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. Here are my picks for the most interesting PR tech announcements this year: Talkwalker lets you run your data through their AI. Talkwalker has introduced a new feature it’s calling Customer Data +.

Data 87

Data Enterprise Survey Instagram 87

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. It’s a powerful form of advocacy.

Storytelling 78

Storytelling Internal International Social Media 78

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

Social Media 156

Social Media Trends Media Instagram 156

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Steve Barrett: That’s true, marketers could always say, “well we drove sales and we got the Nielsen data to back it up, etc.,

Media 202

Media Storytelling Technology Data 202

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Alexa Lemzy is the blog editor and customer service maven at TextMagic.

Mobile 109

Mobile Social Media Marketing Media 109

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. According to AAA data , Europe and Canada are the most popular international destinations. They are up more than 300% over last year.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

MARCH 3, 2015

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. Simplicity.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Beyond PR

JULY 28, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. The data is out there if you’re willing to listen. At Cision, many of our team members have worked at other technology corporations.

Employee 80

Employee Journalism Data Technology 80

Sword and the Script

JUNE 3, 2020

Probably not, but that’s what Cision has announced with “article-level data.” Article level data helps PR “to understand which journalists and publications perform best” and in turn “focus efforts on the journalists who move the needle.” The company is actively seeking “development partners” to test the feature.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Consider top personas, your company or service’s value proposition and how you’ll actually target them (personalized ads, reaching out via LinkedIn, targeted email nurturing campaigns). How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Burrelles Fresh Ideas

FEBRUARY 13, 2024

They provide a treasure trove of data about users’ interests, behaviors, and preferences. This wealth of information helps you to create customer personas that are incredibly detailed and accurate. With these finely-tuned customer personas, you can tailor your marketing efforts to reach the right people at the right time.

Social Media 86

Social Media Media Mobile SEO 86

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

An even hotter trend is content personalization , or using customer data or behavioral insights to create not just offers and promotions, but branded customized content for distribution through social or email channels. Thought leadership is relevant not just to B2B organizations, but to consumer product companies.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment.

Company 136

Company Interviews Reputation Privacy 136

Waxing UnLyrical

MARCH 19, 2013

I was impressed by the researchers’ data-driven, consumer-focused approach, and the results that the organization was able to accomplish, once armed with this knowledge. What kinds of analysis or data do you use to integrate community cool while holding the deluge of codswallop at bay? The changing narrative.

Community 95

Community Communications Case Study Customer Service 95

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

Social Media 61

Social Media Trends Media Instagram 61

Stephen Waddington

DECEMBER 30, 2019

These devices have provided the means for consumers to connect to the internet wherever and whenever. Each user has a different algorithm-driven experience based on the data that these platforms gather about us. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity.

Government 103

Government Education Print Ethics 103

Barokas

FEBRUARY 5, 2019

is time consuming, drawing the marketer father away from his day-to-day responsibilities. Be smart about how you use content platforms : A number of content platforms, such as Curata, Percolate, Kapost and others have emerged, applying the power of technology to common content marketing challenges.

How To 60

How To Marketing Resources Journalism 60

Onclusive

JUNE 1, 2023

Social media monitoring captures data on the performance of social media activity from both your company and your competitors. You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

FEBRUARY 11, 2017

Podcasts have been on a winning streak for some time now, as data from Edison Research suggests. Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). 3) Big Business is Where Good Software Goes to Die.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

SEPTEMBER 19, 2017

The HubSpot Growth Stack aims to solve our number one setback as data-driven marketers: the “ elusive, fully-integrated marketing stack.” It creates a home base for all marketing, sales, service and CRM activity, enabling performance-driven , agile marketing. HubSpot continues to flourish because of one solid fact: the product works.

Marketing 40

Marketing Tools Data Report 40

Prohibition

JANUARY 7, 2022

With the above data point in mind, how would your audience react if one of your users gets hurt using one of your products? Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. Recalls and product issues.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62