Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. ” Aftab Pureval “Cincinnati is growing with the largest consumer brand ( Proctor & Gamble (I) Limited. )

System 78

System Technology Banking Community 78

Prohibition

AUGUST 1, 2023

From his early days as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew’s career shares great insight into the technological change of AI. And in terms of the impact AI will have on creativity and copyright, is a cause for concern.

Marketing 62

Marketing Ethics Retail Tools 62

Prohibition

AUGUST 1, 2023

From his early days as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew’s career shares great insight into the technological change of AI. And in terms of the impact AI will have on creativity and copyright, is a cause for concern.

Marketing 62

Marketing Ethics Tools Creativity 62

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. The power of representation in marketing cannot be overstated.

Brand 89

Brand Branding Marketing Ethics 89

Konnect Agency

AUGUST 17, 2023

Barbie’s iconic brand aesthetic and logo effortlessly captures a world of imagination, presenting a timeless symbol of creativity and personal expression. In doing so, they are able to stay ahead of the competition, resonate with consumers, and ensure their relevance in a rapidly evolving market.

Brand 52

Brand Branding Automotive Retail 52

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. To the average consumer, AI likely snuck up like a mysterious, unknown entity. Content Creation and Curation: AI technologies can assist marketers in creating and curating content.

Communications 40

Communications Marketing Technology Data 40

Konnect Agency

SEPTEMBER 25, 2023

Leverage Trust: Associating with a reputable, recognizable partner can boost your brand’s credibility and trustworthiness in the eyes of consumers. Creativity and Innovation: Partnering with another brand can bring fresh perspectives and ideas to your marketing efforts. Be sure they have a strong track record of ethical practices.

Brand 52

Brand Branding Reputation Product Launch 52

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. Email,” he replied. Email is a big priority for us this year.”. 2017: A year of change.

Technology 48

Technology Automotive Retail Banking 48

Ethical Voices

APRIL 17, 2023

He discusses a number of important ethics issues, including: It’s great to be with you, Mark. Thinking over your career, what is the most difficult ethical challenge you ever confronted at work? ” Thinking beyond your own personal experience, what are you seeing as some of the key ethical challenges for today and tomorrow?

Enterprise 68

Enterprise Ethics Engineering Technology 68

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. But AI is not just in your consumer life. AI is not some abstract thing you see in sci-fi movies.

Financial 98

Financial Conference Agency Resources 98

Burrelles Fresh Ideas

OCTOBER 24, 2023

That is, they have unprecedented and seemingly unlimited access to the voice of the consumer. But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data.

Strategy 96

Strategy Ethics Social Media Data 96

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like.

Social Media 86

Social Media Media Mobile SEO 86

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. But AI is not just in your consumer life. AI is not some abstract thing you see in sci-fi movies.

Financial 52

Financial Conference Agency Resources 52

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

The Hoffman Agency

APRIL 9, 2020

As a profession, PR has been slow to take up new technology. How can we best advise clients on managing their narratives around AI, and what are the big ethical questions we should be helping them ask? What’s that got to do with Public Relations? Most importantly, will AI take our jobs?

Ethics 36

Ethics Leadership Technology Creativity 36

PR in High Definition

OCTOBER 28, 2021

Levelling up immersive technology. Facebook doesn’t expect the true metaverse to be up and running until at least ten years from now, mainly because the immersive technology is not quite up to scratch yet, and, let’s face it, with Facebook’s history, no doubt they’ll be a few regulatory challenges along with way. Quite a scary thought!

Communications 62

Communications Wikipedia Meeting Technology 62

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

5W PR

JANUARY 15, 2024

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, inter͏act with brand͏s, and prioritize their well-being.

Consumer 78

Consumer Ethics Trends Mobile 78

Sword and the Script

SEPTEMBER 24, 2016

The ethical implications are incredible – and maybe too are the dangers. To have a clear conversation with me Richard the consumer – you would have to process huge amounts of data. That’s not because I’m unusually complex, but rather because I switch between multiple devices – a trait of almost all consumers.”.

Marketing 60

Marketing Creativity B2B Ethics 60

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture.

Government 103

Government Education Print Ethics 103

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else. Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

Cision

AUGUST 9, 2016

Personal recommendations have always been the most reliable source of information for consumers. In a crisis, ethics has to be a top consideration. But I find enjoyment in testing new technologies and exploring new trends. Social media influence on brand reputation cannot be understated in this regard. How did this happen?

Crisis 0

Crisis Reputation Study Social Media 0

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. How can you develop a transparent, ethical and mutually beneficial relationship with them? Are there videos of people using your product in creative or offbeat ways that you can promote?

Video 120

Video Trends YouTube Television 120

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. We built the Institute’s readership by connecting with marketers interested in the latest marketing technology and AI.

Case Study 42

Case Study Storytelling Study Engineering 42

Solo PR Pro

AUGUST 2, 2022

Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). ” The class was horrified when I described the chains we used to make out of them, and the dresses, curtains and other assorted creative uses for them. Resources for adjunct instructors.

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 192

Writing Communications Marketing B2B 192

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Ethically ambiguous? asks Preston.

Film 48

Film Marketing YouTube Advertising 48

Maxim Behar

MAY 31, 2021

We must feel what the clients need and how the consumer would react to the products or the brand of our clients. This requires a very good knowledge about the products, the media, the environment, the consumers, especially the social media. It is like being a painter, it is creative business. Lastly, be creative.

Newspapers 52

Newspapers Social Media Ethics Travel 52

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Consumer Focus. This gives public relations a great opportunity to make impactful decisions for the target audiences.

Trends 88

Trends Data SEO Consumer 88

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. These emerging technologies can offer immersive and innovative experiences for your audience.

Trends 105

Trends YouTube Video Social Media 105

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 80

Agency Publicity Ethics Analysis 80

Buzzstream

MAY 2, 2024

Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. We’ll use X’s Advanced Search feature, which allows you to be a little more creative with your searches. Finding websites and publications and then identifying journalists can be time-consuming. Let’s try to focus on reporters.

Digital PR 62

Digital PR Report How To Pitching 62

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. The Role of Influencer Marketing in the Online Retail Industry Influencer marketing has gained immense popularity in the online retail industry due to its ability to create authentic connections with consumers.

Retail 62

Retail Marketing Advertising Advertising 62