Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. LiDAR is a perfect example.

Meeting 78

Meeting Automotive Media Technology 78

Ethical Voices

APRIL 17, 2023

What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? Technology is at the heart of it.

Enterprise 68

Enterprise Ethics Engineering Technology 68

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. In some tech sectors there’s a pack mentality, with companies promoting their offering with similar phrases, or empty jargon that might impress engineers but is unlikely to sway journalists. Unrealistic expectations.

Agency 205

Agency Pitching Internal International 205

Burrelles Fresh Ideas

AUGUST 8, 2023

AI-driven technologies are no exception to this transformation. Enhanced Personalization and Targeting AI-powered technologies have unlocked a new level of personalization and targeting capabilities for marketers and communicators alike. However, AI-generated content is still far from replacing human creativity and expertise.

Communications 52

Communications Marketing Analytics Resources 52

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. The biggest change, however, has been because of technology. I think technology will continue to re-define the industry. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Mark My Words

APRIL 29, 2019

Beyond that, we have always believed in diversity as a value and one that provides the flame beneath our creativity and originality. Borkowski has an engine room of talented, young producers and publicists, but we also value experience and age.

Creativity 60

Creativity Engineering Course Groups 60

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Cision

AUGUST 11, 2016

Search Engine Land. Search Engine Watch. Search Engine Journal. Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. Search Engine Roundtable. Creativity Unbound.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. But not every business can afford the luxury of a crew of software engineers to design them. Feature #2: Email marketing.

Marketing 67

Marketing Web Software Technology 67

Mindful Marketing

JANUARY 23, 2021

The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. These expensive and largely consumer-driven upgrades also have contributed to rising college costs.

Education 126

Education Financial Engineering Transportation 126

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. The company sells services and was using proprietary technology to assist in the delivery of those services. million in November of 2021. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

There are many more creative approaches to achieving a positive image. Enhance campaign SEO More technically, PR efforts can positively affect search engine optimization (SEO). PR helps brands identify areas for improvement and innovation through market research, competitor analysis, and consumer feedback.

Video 109

Video Marketing SEO Social Media 109

PR 20/20

JULY 11, 2019

But to do that, we must deliver our message to consumers at the right time, in the exact right way—so as not to be intrusive or irrelevant. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies. Use smarter technology to serve up a more intuitive content experience. Lunch Lab).

Storytelling 63

Storytelling B2B Content Marketing Data 63

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”.

Tools 60

Tools Pinterest Marketing Media 60

MaccaPR

DECEMBER 10, 2014

Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.” How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Marketers should also keep in mind: YouTube is not classified as a search engine.

SEO 98

SEO Interviews Blogging Engineering 98

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. So, what if you could gain access to technologies that would make your day to day better? AI-powered technology is in its infancy. Marketing AI technologies are no different.

Marketing 59

Marketing Data Technology Analytics 59

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. We built the Institute’s readership by connecting with marketers interested in the latest marketing technology and AI.

Case Study 42

Case Study Storytelling Study Engineering 42

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

ISEBOX

OCTOBER 10, 2016

An example of this would be a major technology innovator launching a new line of devices. But for the Auto Industry, they’re going to likely be less focused on the technology angle and more focused on the actual car that’s coming in to upset the market. The Well Written Press Release #4: Write for SEO (Search Engine Optimization).

Writing 70

Writing Technology SEO Engineering 70

Critical Mention

NOVEMBER 26, 2018

We’ve found that a growing number of marketers are turning to influencers to help them combat ad blocking, leverage creative content in an authentic way, drive engagement, and reach millennial and gen Z audiences who avidly follow and genuinely trust social media celebrities.”. They build your brand’s credibility. SCHEDULE A DEMO.

Marketing 80

Marketing SEO Advertising Advertising 80

PRSay

JULY 21, 2017

Our discipline has evolved in many ways since I entered the profession (such as the role social media plays in our world), but this mix of natural and acquired skill remains critical for anyone engineering a career in public relations — especially at the agency or corporate level. The work paid off. Communicate effectively.

Sports 122

Sports Agency Interviews Travel 122

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

Meeting 74

Meeting Automotive Media Journalism 74

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. Technology investment + human capital = The virtuous PR circle. His creativity is out of this world so we’re taking notes! We love [link].

eBook 120

eBook Google Tools Analytics 120

PR 20/20

MARCH 21, 2017

Now, what if we told you every one of those tasks, and many more, could be done more efficiently using artificial intelligence technology that’s available today? Following are 11 common marketing tasks that can be more intelligently automated right now using AI technology. Automate content (at scale). Create ad copy. Test content.

Marketing 42

Marketing Analytics Analysis Technology 42

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Instead of casting a wide net and hoping to gain leads, ABM encourages marketers to define their target buyers first, and then reverse engineer the funnel to target them. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

PR in High Definition

DECEMBER 13, 2017

For example, Apple recently began hiring engineers with psychology backgrounds to help Siri have meaningful conversations and by 2020, Gartner has predicted that the average person will have more conversations with bots than with their spouse. Your bum will never look big if your bot is your stylist.

Trends 59

Trends How To Retail Google 59

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

PR 20/20

APRIL 1, 2021

Think about how rapidly technology has evolved over the last two decades. This technological revolution is unstoppable. To the three great technological revolutions–the agricultural, the industrial, and the computational–we will add a fourth: the AI revolution.” — Sam Altman, CEO, OpenAI. That’s the challenge AI presents.

Education 52

Education Marketing Conference Agriculture 52

Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Marketing and Communications are converging as PR is poised to evolve radically over the next decade.

Measurement 56

Measurement Storytelling Data Technology 56

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

NOVEMBER 26, 2016

The hype cycle is a framework the organization applies to study emerging technology markets. The adoption of content marketing is “early mainstream” and the benefit is “high” according to the report: “Content marketing is fundamental to effective social marketing, search engine optimization and multichannel engagement strategies.

Brand 60

Brand Branding Content Marketing Film 60

Cision

APRIL 6, 2015

Science Friday podcasts 8-10 minute segments as evidenced by the embedded podcast: People have a limited amount of time to consume podcast content. Search engines don’t listen to and deduce context from audio (at least not as of this writing). Alix and Lulu look at the ways technology affects us.” descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. 88 percent value creativity and craft in content creation. 100, 500, maybe 1,000? percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

JULY 5, 2017

B2C marketing is more relatable as in most cases you can see yourself being the consumer of that product. Take for instance a company that is selling educational material to consumers for their own personal advancement. But to me the biggest change has been in the technology and data areas.

B2C 55

B2C Education B2B Interviews 55