Stern + Associates

MAY 6, 2024

Digital marketing is instrumental in sharing a brand’s story by finding creative solutions to drive brand awareness and lead generation—with an exact mix determined by the client’s goals. Why is having an integrated digital marketing strategy essential to standing out in a crowded online ecosystem?

Strategy 71

Strategy Marketing SEO B2B 71

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. Mike Falkow is the Creative Director of Meritus Media Inc. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. Write good, creative content.

Pinterest 202

Pinterest Creativity Video Retail 202

Prohibition

AUGUST 3, 2023

With the increasing use of smartphones and the dominance of mobile browsing, users are consuming visual content in a portrait orientation more than ever before. Additionally, collaborations between creators and brands will become more prevalent on social platforms, resulting in creative and engaging branded content.

Video 118

Video Social Media Media YouTube 118

Bianchi Biz Blog

MARCH 2, 2023

An Automotive Analogy We saw similar price-focused approaches for years in the auto industry: A buyer, who was rewarded for simply reducing piece price, bought the lower cost engine seals that met the specifications – and saved 5 cents per seal. The problem arose a year or two after the cars made with those engine seals were sold.

Agency 108

Agency Automotive Engineering Education 108

Prohibition

JANUARY 6, 2023

Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging.

Video 62

Video Strategy SEO Engineering 62

Cision

OCTOBER 16, 2015

Edelman’s 2015 Trust Barometer Study found that for the first time, online search engines surpassed traditional media as the most trusted news source among the general public. This places the consumer at the will of editors who decide what to promote as the most important news. Commentary. Images: U.S.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Prohibition

JANUARY 4, 2023

By integrating your other marketing channels into your campaign, you’re able to position your brand as not only to your target audiences, but to search engines – as part of Google’s E.A.T PR campaigns can be used in different ways to target media, whether that’s a blog, case study, or creative content.

Digital PR 62

Digital PR Strategy How To Marketing 62

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content. Storytelling is the engine of PR. Here is where a creative writing background can be useful — starting with the novelist’s rule of show, don’t tell.

Writing 147

Writing Storytelling Pitching Creativity 147

Shift Communications

NOVEMBER 14, 2017

Move over, engineers. As a technical writer at HubSpot with a writing background and an English degree, I’m no stranger to the age-old belief that creatives have no place in STEM. But they also need people to bring that software to life with a dose of creativity and human understanding. Creativity = Accessibility.

Engineering 87

Engineering Knowledge Base Software Creativity 87

Prohibition

NOVEMBER 16, 2022

Incorporating digital PR into your marketing strategy is a great way to enhance your SEO value and create new and creative ways to reach your target audience. . In simple terms, the higher the DA, the more Google recognises that the site is trustworthy – therefore pushing it up the rankings on search engines.

Digital PR 62

Digital PR Brand Branding SEO 62

Barokas

DECEMBER 3, 2019

We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. Clients have endless choice when it comes to marketing, communications, content, PR and creative partners.

Case Study 78

Case Study Enterprise System Fashion 78

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. This frees up time for more strategic and creative endeavors, client engagement, and relationship development. Built on top of the GPT-4 and GPT-3.5

Tools 52

Tools Marketing Writing Resources 52

Melissa Agnes

OCTOBER 23, 2014

Whatever the situation may be, the consumer has lots of power, and you should avoid upsetting them any further. Do not be afraid to be creative, such as offering free shipping if your business sends out products. Removal from websites, search engines. Reconciling, offering replacements or refunds.

How To 250

How To Policies Reputation Engineering 250

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. In some tech sectors there’s a pack mentality, with companies promoting their offering with similar phrases, or empty jargon that might impress engineers but is unlikely to sway journalists. Unrealistic expectations.

Agency 205

Agency Pitching Internal International 205

Flack's Revenge

NOVEMBER 12, 2015

In August, Alibaba Group partnered with consumer electronics retailer Suning Commerce Group in an effort to match or exceed JD’s capabilities. The partnership gives Alibaba access to Suning’s logistics network, which reaches across most of China, to boost same-day delivery of consumer electronics and appliances.

Social Media 120

Social Media Media Apparel Retail 120

Cision

NOVEMBER 9, 2015

Headings are an important way to structure your content, but also may be a way that search engines contextualize your content. So it’s important to understand how search engines might view your headings first and then structure your headings in a way that is congruent with that. You can also make your text unusually big. (or

How To 120

How To Engineering Creativity SEO 120

Cision

AUGUST 11, 2016

Search Engine Land. Search Engine Watch. Search Engine Journal. Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. Search Engine Roundtable. Creativity Unbound.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Malissa MacKenzie, director of creative services at CarMax. Video has helped CarMax extend its search dominance to YouTube, the second-largest search engine on earth.

SEO 119

SEO Automotive YouTube Video 119

5W PR

NOVEMBER 27, 2018

Be creative, but don’t go so far out of the box that you offend or alienate. Conducting a search on search engines like Bing, Google and Yahoo are popular methods for consumers to shop and discover your services and products. Blogging is an essential search engine optimization (SEO) strategy. Utilize Paid Search Ads.

Brand 107

Brand Branding Engineering SEO 107

Deirdre Breakenridge

OCTOBER 3, 2016

We need to look beyond easy and recognize that no software application can supplant our own curiosity and creativity. We’re creating, curating, consuming, and confronting a daily tsunami of information. They decided to pursue their doctorates and offered their search engine to Yahoo for $1 million. It’s daunting.

Data 0

Data Tools Technology Banking 0

Mark My Words

APRIL 29, 2019

Beyond that, we have always believed in diversity as a value and one that provides the flame beneath our creativity and originality. Borkowski has an engine room of talented, young producers and publicists, but we also value experience and age.

Creativity 60

Creativity Engineering Course Groups 60

Ethical Voices

APRIL 17, 2023

I started in engineering in college, and I couldn’t hack the math. I was spending all my time working for the school newspaper, and I had to tell my dad, “I’m not going to be an engineer.” We have the ability to gather so much information on consumers. ” I said, “I want to be a journalist.”

Enterprise 68

Enterprise Ethics Engineering Technology 68

Mindful Marketing

JANUARY 23, 2021

The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. These expensive and largely consumer-driven upgrades also have contributed to rising college costs.

Education 126

Education Financial Transportation Engineering 126

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

There are many more creative approaches to achieving a positive image. Enhance campaign SEO More technically, PR efforts can positively affect search engine optimization (SEO). PR helps brands identify areas for improvement and innovation through market research, competitor analysis, and consumer feedback.

Video 110

Video Marketing SEO Social Media 110

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. Along this same line of thinking is consumer education.

Meeting 78

Meeting Automotive Media Technology 78

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. To truly stand out, you need creativity, innovation and originality.

Writing 120

Writing Engineering Journalism Analytics 120

Konnect Agency

JUNE 24, 2020

The more convenient something is the more likely a consumer is to use it. It all starts with a character (our consumer), who has a problem. For this, we turned to the creative digital wizards at Operatic Agency. Let us explore convenience a bit more. Convenience. and all formulate into an engaging user experience.

SEO 98

SEO Agency Case Study Engineering 98

Contently - Strategy

SEPTEMBER 19, 2023

Launched in June of 2023 , Google Perspectives is a new mobile feature that builds upon the search engine’s rapidly growing AI-powered capabilities. But doesn’t Google already provide links to this type of content in search engine results pages (SERPs)? Creative content marketers already understand this. Not exactly.

Google 52

Google Strategy Reddit SEO 52

The Proactive Report

JUNE 17, 2018

Consumers have access to a wealth of information. And it gets the attention of search engines and the media. It must be interesting, different, and creative. What has changed is how you do it. And more content is being posted every day. So how do you cut through the “noise” and reach your audience with messaging that stands out?

B2C 157

B2C Study Exercises Sports 157

MaccaPR

DECEMBER 10, 2014

Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.” How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Marketers should also keep in mind: YouTube is not classified as a search engine.

SEO 98

SEO Interviews Blogging Engineering 98

Contently - Strategy

MARCH 11, 2020

It arms sales teams with creative ammunition and provides proof for what you can do without the need for a hard sell. Don’t reverse-engineer a story just because you want to highlight a particular client logo or product feature. While most people already use the challenge/results model, there are other factors to consider.

Case Study 140

Case Study Study Video Writing 140

Sword and the Script

FEBRUARY 13, 2018

Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. The 4 Engines You Need to Pull Off Content Marketing Successfully. Short paragraphs – include the one sentence variety – move quickly and are easier to consume. Talk to Us !

Writing 60

Writing Blogging Content Marketing Web 60

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. But not every business can afford the luxury of a crew of software engineers to design them. Feature #7: Landing pages.

Marketing 67

Marketing Web Software Technology 67

MaccaPR

JANUARY 8, 2021

Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Brands know they should listen to consumers, but what about listening to employees? Brands Comforting Consumers With Nostalgia.

Social Media 62

Social Media Trends Marketing Viral 62

Burrelles Fresh Ideas

AUGUST 8, 2023

However, AI-generated content is still far from replacing human creativity and expertise. Communicators and marketers possess the ability to infuse content with a human touch , creativity, and emotion that AI algorithms struggle to replicate. SOURCE The demand for fast and easily consumable content is on the rise.

Communications 52

Communications Marketing Analytics Resources 52