Bianchi Biz Blog

APRIL 3, 2024

It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers. of Energy, the U.S. Dept of Transportation and more. Registration for the free SAE WCX Expo and paid technical programs can be done here.

Automotive 98

Automotive Mobile Trade Shows Engineering 98

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Read below for the entire interview with Megan: . I try to be brief and direct.

Pitching 98

Pitching Consumer How To Education 98

Agility PR Solutions

MARCH 4, 2019

Although consumers and marketers agree on the importance of authenticity and personalization, their opinions significantly diverge when it comes to which content types and sources are viewed as most authentic, influential and desired throughout the buying process, according to new research from visual content engine Stackla.

Consumer 60

Consumer Engineering Report Marketing 60

Shift Communications

MARCH 17, 2016

Reverse engineering : the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information. Enter reverse engineering. Reverse engineering is one of the most helpful processes I’ve used to educate my pitching. It’s for PR pros, too.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

Remote PR Jobs

NOVEMBER 8, 2022

From sales to engineering, PR serves as a necessary link connecting a company’s work with the right audience for their product or service. Here are the different ways that Public Relations can support your business development, sales, marketing, and engineering plans. Engineering. Business Development.

Case Study 230

Case Study Engineering SEO Reputation 230

Onclusive

JULY 7, 2021

As it turns out, when we looked at actual search traffic, consumers would search for: <insert the name of the game> then the word ‘cheats ’”. This is a great example of how we often have preconceived notions of how consumers search. When we started, we were told that they were optimizing around the term walkthrough.

Brand 370

Brand Branding SEO Engineering 370

Agility PR Solutions

FEBRUARY 24, 2022

Google’s search engine has become increasingly sophisticated in recognizing quality content and what their users really require. As SEO ranking becomes ever more competitive, it is becoming increasingly important for companies to produce content that is both of a high quality and relevant to the consumer. […].

SEO 170

SEO Trends Engineering Consumer 170

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support.

Brand 130

Brand Branding Ethics Engineering 130

ReimaginePR

JULY 25, 2018

There’s no denying the power of SEO or search engine optimization. It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. You know the major search engines. This is where you have to remember that it’s not about you and your brand, it’s about your target consumer.

SEO 211

SEO Tools Engineering Google 211

Stephen Waddington

JUNE 30, 2021

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Data on the adoption of voice technologies by consumers is hard to find. That has changed thanks to the Voice Consumer Index published by Vixen Labs in partnership with the One Voice Network. Voice has high levels of awareness.

Hotels 138

Hotels Travel Privacy Engineering 138

5W PR

JANUARY 3, 2024

Understanding consumer behavior, market trends, and competitors is crucial for developing effective marketing strategies. Tools and techniques Utilizing online channels such as social media, email, and search engines for promotion. Optimizing online content to improve visibility on search engines through SEO.

Marketing 78

Marketing Engineering Reputation Product Launch 78

The Hoyt Organization

MARCH 8, 2024

In this digital age, consumers are in complete control of the information they consume. It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. By telling the story of your brand, you give it personality and make it relatable to consumers.

Storytelling 100

Storytelling Brand Branding Consumer 100

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. Instead, you can focus on consumers who already want or need your business. Consumers can learn more about your business. In fact, consumers might think of you before your competitors. Consumers already trust the publications they read.

Engineering 105

Engineering SEO Consumer Content Marketing 105

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. Where does psychology fit in?

Technology 76

Technology Training Data Consumer 76

5W PR

JULY 4, 2023

In today’s digital era, where online consumers actively seek mental health service providers, understanding the way that healthcare marketing works has become even more crucial. Regularly update social media accounts , respond to consumer queries, and address mental health concerns.

Healthcare 78

Healthcare Engineering Reputation Social Media 78

5W PR

SEPTEMBER 13, 2023

With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience. This approach aims to provide consistent messaging, optimize resource allocation, and enhance customer experiences across the entire consumer journey.

Brand 78

Brand Branding Media Resources 78

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

The Consumer Electronics Show and SXSW have gone virtual this year, and most events well into summer are still being planned in virtual or hybrid formats. B2Bs and media outlets rely heavily on their own events and industry conferences as full-funnel engines of customer engagement, conversion, and retention.

Conference 299

Conference B2B Meeting Fashion 299

Sword and the Script

SEPTEMBER 12, 2023

People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business. B2B buying will continue to be impacted by the consumer journey that buyers experience in their non-business lives.” This shouldn’t be a surprise.

B2B 160

B2B Leadership Marketing Software 160

Landis PR

NOVEMBER 26, 2022

A well-written press release helps you establish credibility and build trust with your consumers—a major factor consumers consider when buying. Search engines are partial to well-written content; a good press release can help you rank and index well on search engines like Google. Create Landing Pages.

Company 98

Company Communications Case Study Engineering 98

Axia PR

MARCH 15, 2023

Optimize your business listing on Yahoo Local reviews Businesses aiming to increase their web presence through local search engine optimization can use Yahoo Local. It has partnered with Yext to help you control your web listings. It is a great supplement to increase your brand awareness and optimize its visibility online.

Local 62

Local Reputation SEO Web 62

Axia PR

JANUARY 18, 2023

For your company’s consumers and target audience to find you on the web, you need to be highly search-engine-optimized for keywords that are specific to your company and its services and products. Creating a business blog for your company can help generate leads and improve your SEO Does your company have a business blog?

Blogging 62

Blogging Company SEO Engineering 62

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. They can also affect your search engine rankings, as Google considers the quantity and quality of your reviews when ranking your business. But what happens when you receive negative reviews?

Policies 101

Policies Construction Reputation Privacy 101

ImPRessions - Crenshaw Communications

APRIL 3, 2019

In consumer technology, it’s the norm for sales to slow and profits to erode over time. The statement from Dan Riccio, Apple’s senior vice president of Hardware Engineering, was succinct. Its genius is to command user loyalty by out-engineering and out-designing the competition.

Wireless 156

Wireless Privacy Engineering Reputation 156

Onclusive

DECEMBER 19, 2019

So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. We target our consumers with historically unimaginable precision. The inescapable part of this effort is that your consumers know it is you talking to them.

Marketing 195

Marketing Advertising Advertising System 195

Agility PR Solutions

MAY 17, 2021

As consumers continue to be critical of brand behavior, companies of all sizes across business sectors are elevating sustainability as a core tenet of their practices, yet new research from new engineering, procurement, consulting and construction company firm Black & Veatch reveals that many companies continue to establish targets without a clear (..)

Corporate 78

Corporate Measurement Construction Engineering 78

Wadds Inc.

JUNE 19, 2023

There is also the need to engage with machines called prompt engineering which is the task of writing AI instructions. It was slow to adapt to the internet, search engine optimisation, and social media. The adoption of AI by public relations in practice Public relations does not have a good track record when adopting new technology.

Publicity 105

Publicity Policies Training Engineering 105

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. Basic search engine optimization (SEO) principles still apply to voice searches. Organize your content so that human readers and search engines can easily scan it.

SEO 88

SEO How To Mobile Engineering 88

Cision

JULY 25, 2017

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority. Targeting the Right Media Earns Quality Backlinks.

Strategy 257

Strategy How To SEO Engineering 257

PR Fuel

JULY 28, 2021

Try focusing on website traffic, social media mentions, and search engine results. Some press release services will offer data that you can watch, but you can also have your team check search engines and social media manually. Check Search Engines. To find out if this has happened, you’ll need to use search engines.

How To 105

How To Engineering Google Web 105

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

5W PR

DECEMBER 21, 2022

Many people might not realize how popular Pinterest is, and has always been, as well as the fact that it’s one of the biggest search engines for many consumers. Nevertheless, Pinterest allows companies to generate a lot of website traffic, and increase their sales, as well as their authority and credibility in the market.

Pinterest 88

Pinterest Facebook Fashion Engineering 88

PR Fuel

JANUARY 3, 2022

With search engine optimization (SEO), you can ensure your press releases reach prospective clients. The next time a consumer needs your product or service, they’ll recall your press release and website. Boosting SEO rankings will also ensure consumers see your website first. Gain Backlinks.

SEO 52

SEO Engineering Google Consumer 52

The Proactive Report

JULY 23, 2017

This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” They use search engines and social media to find it. Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

Prohibition

AUGUST 3, 2023

With the increasing use of smartphones and the dominance of mobile browsing, users are consuming visual content in a portrait orientation more than ever before. Brands and content creators will leverage these tools to create authentic and engaging connections with their audience.

Video 118

Video Social Media Media YouTube 118

NewsWhip

MAY 4, 2023

Therefore, it is important that we take responsibility for what we consume and share, and fight against misinformation when we find it. It operates like a search engine, allowing users to search for specific claims or topics and view fact-checking articles and sources related to those claims.

Resources 78

Resources Tools Google Consumer 78

5W PR

MAY 25, 2023

When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line. This can be done using social media monitoring tools, search engines, or by setting up alerts.

Brand 88

Brand Branding Crisis Communications Reputation 88

Prohibition

SEPTEMBER 27, 2022

This is because high quality coverage in legitimate news sources directly assists with developing trust and creating valuable consumer relationships. Positive PR generates consumer interest. Public Relations can play a key part of any Search Engine Optimisation (SEO) strategy. SEO can be improved through PR.

Publicity 62

Publicity Brand Branding SEO 62