Onclusive

SEPTEMBER 14, 2021

Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers. Here’s what an early user of these new capabilities is saying: Allison Hoffman, Head of Communications at Wheel.

Media 369

Media Pitching Media Relations Social Media 369

Remote PR Jobs

NOVEMBER 8, 2022

From sales to engineering, PR serves as a necessary link connecting a company’s work with the right audience for their product or service. Here are the different ways that Public Relations can support your business development, sales, marketing, and engineering plans. Engineering. Business Development.

Case Study 230

Case Study Reputation SEO Engineering 230

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support.

Brand 130

Brand Branding Social Media Ethics 130

5W PR

SEPTEMBER 13, 2023

With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience. This approach aims to provide consistent messaging, optimize resource allocation, and enhance customer experiences across the entire consumer journey.

Media 78

Media Brand Branding Social Media 78

Agility PR Solutions

FEBRUARY 24, 2022

Google’s search engine has become increasingly sophisticated in recognizing quality content and what their users really require. As SEO ranking becomes ever more competitive, it is becoming increasingly important for companies to produce content that is both of a high quality and relevant to the consumer. […].

SEO 164

SEO Trends Engineering Consumer 164

Cision

MAY 6, 2015

The perfect metric isn’t something you’ll read in the Cision Blog or get from analytics software, it’s something you vet by understanding the expectations for PR to your business and then engineering measurements that quantify how you are doing relative to those expectations. Want to implement a PR measurement program today?

Engineering 120

Engineering How To Measurement Analytics 120

Onclusive

JULY 7, 2021

As it turns out, when we looked at actual search traffic, consumers would search for: <insert the name of the game> then the word ‘cheats ’”. This is a great example of how we often have preconceived notions of how consumers search. When we started, we were told that they were optimizing around the term walkthrough.

Brand 370

Brand Branding SEO Communications 370

Sword and the Script

SEPTEMBER 12, 2023

People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business. B2B buying will continue to be impacted by the consumer journey that buyers experience in their non-business lives.” This shouldn’t be a surprise.

B2B 170

B2B Leadership Marketing Social Media 170

Stephen Waddington

JUNE 30, 2021

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Data on the adoption of voice technologies by consumers is hard to find. That has changed thanks to the Voice Consumer Index published by Vixen Labs in partnership with the One Voice Network. Voice has high levels of awareness.

Hotels 138

Hotels Travel Consumer Social Media 138

Shift Communications

MARCH 17, 2016

Reverse engineering : the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information. Enter reverse engineering. Reverse engineering is one of the most helpful processes I’ve used to educate my pitching. It’s for PR pros, too.

Engineering 60

Engineering Pitching Wikipedia Writing 60

5W PR

JULY 4, 2023

In today’s digital era, where online consumers actively seek mental health service providers, understanding the way that healthcare marketing works has become even more crucial. Regularly update social media accounts , respond to consumer queries, and address mental health concerns.

Social Media 78

Social Media Reputation Agency Healthcare 78

ReimaginePR

JULY 25, 2018

There’s no denying the power of SEO or search engine optimization. It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. You know the major search engines. This is where you have to remember that it’s not about you and your brand, it’s about your target consumer.

SEO 211

SEO Tools Google Engineering 211

ImPRessions - Crenshaw Communications

JUNE 15, 2023

Engaging with media outlets, whether high-profile or narrowly focused, lets businesses reach a targeted audience of readers or viewers who are also consumers. A single story published in a well-known media outlet, from The New York Times to a trade publication, can land a brand on the first page of search results for months or even years.

Reputation 156

Reputation Media Brand Branding 156

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. Instead, you can focus on consumers who already want or need your business. Consumers can learn more about your business. In fact, consumers might think of you before your competitors. Consumers already trust the publications they read.

SEO 105

SEO Content Marketing Reputation Consumer 105

Axia PR

MARCH 15, 2023

Optimize your business listing on Yahoo Local reviews Businesses aiming to increase their web presence through local search engine optimization can use Yahoo Local. It has partnered with Yext to help you control your web listings. It is a great supplement to increase your brand awareness and optimize its visibility online.

Local 62

Local Reputation SEO Web 62

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

The Consumer Electronics Show and SXSW have gone virtual this year, and most events well into summer are still being planned in virtual or hybrid formats. B2Bs and media outlets rely heavily on their own events and industry conferences as full-funnel engines of customer engagement, conversion, and retention.

Conference 307

Conference B2B Media Meeting 307

Prohibition

AUGUST 3, 2023

With the increasing use of smartphones and the dominance of mobile browsing, users are consuming visual content in a portrait orientation more than ever before. Brands and content creators will leverage these tools to create authentic and engaging connections with their audience.

Social Media 118

Social Media Video Media Instagram 118

Cision

NOVEMBER 7, 2017

When the communicator builds their campaign — with the goal of driving end-consumer behavior that generates business impact — that comms message must travel an indirect path to the consumer. Audience Insights — Understand who is actually consuming the content. Why is Earned Media so Difficult to Measure? .

Measurement 0

Measurement Media B2B B2C 0

Axia PR

JANUARY 18, 2023

For your company’s consumers and target audience to find you on the web, you need to be highly search-engine-optimized for keywords that are specific to your company and its services and products. Creating a business blog for your company can help generate leads and improve your SEO Does your company have a business blog?

Blogging 62

Blogging Company SEO Web 62

Landis PR

NOVEMBER 26, 2022

A well-written press release helps you establish credibility and build trust with your consumers—a major factor consumers consider when buying. Search engines are partial to well-written content; a good press release can help you rank and index well on search engines like Google. Create Landing Pages.

Communications 98

Communications Company Social Media Case Study 98

PR Fuel

JULY 8, 2021

You might want to update your search engine optimization (SEO) strategy. A higher search engine ranking can position you in front of more customers. If consumers aren’t seeing your brand, however, they won’t realize your company exists. Many consumers check the news every single day. Generate Referral Traffic.

SEO 105

SEO Brand Branding Consumer 105

PR Fuel

JULY 21, 2021

Increasing your search engine rankings. Calculate impressions by determining how often a page on your site appears on a search engine results page (SERP). A high bounce rate can have a negative impact on your search engine rankings. Higher dwell times can have a positive impact on your search engine ranking.

Measurement 105

Measurement Social Media How To Engineering 105

Onclusive

DECEMBER 19, 2019

So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. We target our consumers with historically unimaginable precision. The inescapable part of this effort is that your consumers know it is you talking to them.

Marketing 195

Marketing Advertising Advertising Corporate 195

Agility PR Solutions

MAY 17, 2021

As consumers continue to be critical of brand behavior, companies of all sizes across business sectors are elevating sustainability as a core tenet of their practices, yet new research from new engineering, procurement, consulting and construction company firm Black & Veatch reveals that many companies continue to establish targets without a clear (..)

Measurement 78

Measurement Corporate Construction Engineering 78

Wadds Inc.

JUNE 19, 2023

There is also the need to engage with machines called prompt engineering which is the task of writing AI instructions. It was slow to adapt to the internet, search engine optimisation, and social media. The adoption of AI by public relations in practice Public relations does not have a good track record when adopting new technology.

Publicity 98

Publicity Social Media Corporate Communications 98

NewsWhip

MAY 4, 2023

Therefore, it is important that we take responsibility for what we consume and share, and fight against misinformation when we find it. It operates like a search engine, allowing users to search for specific claims or topics and view fact-checking articles and sources related to those claims.

Resources 78

Resources Tools Media Publicity 78

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. Basic search engine optimization (SEO) principles still apply to voice searches. Organize your content so that human readers and search engines can easily scan it.

SEO 88

SEO How To Content Marketing Mobile 88

ImPRessions - Crenshaw Communications

APRIL 3, 2019

In consumer technology, it’s the norm for sales to slow and profits to erode over time. The statement from Dan Riccio, Apple’s senior vice president of Hardware Engineering, was succinct. Its genius is to command user loyalty by out-engineering and out-designing the competition.

Wireless 168

Wireless Reputation Privacy Engineering 168

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling Content Marketing B2C 282

5W PR

MAY 25, 2023

When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line. This can be done using social media monitoring tools, search engines, or by setting up alerts.

Brand 88

Brand Branding Crisis Communications Social Media 88

Mindful Marketing

AUGUST 5, 2023

You can’t build the world’s leading brand of electric vehicle and launch people into space without having significant engineering and business acumen. 2) Restore Relevance: Even consumers whose needs haven’t changed can grow tired of a brand over time. Maybe a younger, hipper feeling brand would help them reconsider.

Twitter 101

Twitter Social Media Brand Branding 101

Cision

JULY 25, 2017

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority. Targeting the Right Media Earns Quality Backlinks.

Strategy 257

Strategy SEO How To Media 257

PRSay

SEPTEMBER 11, 2023

In the past we’ve seen technology advancements take hold — from the steam engine to social media — but not until after it is broadly adopted, and issues arise, did people advocate for safety and regulation. The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI.

Social Media 185

Social Media Enterprise Tools Communications 185

Landis PR

AUGUST 1, 2022

Brands can use tactics such as earned media placements, blog content, videos and more to keep consumers up to date and invested in their business. The ability to demonstrate consumer trust for a brand can play a significant role during investment stages. Growing Consumer Trust. Driving Investor Values. Photo courtesy of Pexels.

Publicity 98

Publicity Brand Branding SEO 98

5W PR

DECEMBER 21, 2022

Many people might not realize how popular Pinterest is, and has always been, as well as the fact that it’s one of the biggest search engines for many consumers. Nevertheless, Pinterest allows companies to generate a lot of website traffic, and increase their sales, as well as their authority and credibility in the market.

Pinterest 88

Pinterest Facebook Fashion Social Media 88

The Proactive Report

JULY 23, 2017

This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” They use search engines and social media to find it. Altimeter ).

Strategy 149

Strategy Social Media Digital PR SEO 149

Prohibition

SEPTEMBER 27, 2022

This is because high quality coverage in legitimate news sources directly assists with developing trust and creating valuable consumer relationships. Positive PR generates consumer interest. Public Relations can play a key part of any Search Engine Optimisation (SEO) strategy. SEO can be improved through PR.

Publicity 62

Publicity Brand Branding Crisis 62