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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 108
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How to Create a Media Kit

5W PR

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. Creative Media Kit Ideas.

How To 176
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Content Marketing for Financial Institutions: 5 Examples of Content Done Well

Contently - Strategy

Believe it or not, financial content for a bank can be fertile ground for creativity. On average, it takes a consumer seven points of contact to feel they have a relationship with a brand. The bank’s entertainment access program links its credit card in consumers’ minds with aspirational and fun purchases like concerts.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. As these links grow, through outreach efforts, your client’s website ranking should start gradually rising in the Search Engine Results Pages (SERPs).

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5 Things Everyone Should Know About Pinterest

Cision

Parlatore describes Pinterest in idyllic language: “Pinterest is a place to dream, where consumers are optimistic. Pinterest is engineered for monetization. Pinterest is engineered for (native) discovery. Businesses are doing creative stuff with Pinterest. Search algorithm doesn’t penalize for publish date. Checklists.

Pinterest 120
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A Guide to Crafting the Perfect Content Format Mix for Audience Engagement

Contently - Strategy

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. The key here is quality over quantity.

B2C 52
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How PR Can Help Build An Organic Audience

Cision

For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Dove did a great job reaching their target audience through innovative and creative videos. You should also consider what types of content your audience consumes.