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How to Pitch Consumer News with Megan Garbe, Fahlgren Mortine

OnePitch

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Read below for the entire interview with Megan: . Read below for the entire interview with Megan: . This is actually a new role for the agency, one that I was thrilled to take on.

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How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance

wiredPRworks

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

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How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance

wiredPRworks

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

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Reputation Management and Digital PR

The Proactive Report

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. Mike Falkow is the Creative Director of Meritus Media Inc. PR comes first.

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Guiding Customers from Inspiration to Action

Cision

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. Write good, creative content.

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Landing Page, SEO and Blog Secrets: An Interview with Clint Danks of ThinkSEM

MaccaPR

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.”

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Why the ‘Cheaper’ PR Agency Is the Worst Value

Bianchi Biz Blog

An Automotive Analogy We saw similar price-focused approaches for years in the auto industry: A buyer, who was rewarded for simply reducing piece price, bought the lower cost engine seals that met the specifications – and saved 5 cents per seal. The problem arose a year or two after the cars made with those engine seals were sold.

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