Agility PR Solutions

JANUARY 8, 2024

Corporate citizenship activities—which include corporate grants, employee volunteerism, education and community engagement, disaster aid, and racial injustice and equality support—are great ways to accomplish good things for US companies.

Corporate 106

Corporate Measurement Report Company 106

Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! Here are a few examples of economic factors that might be important to track: Unemployment Interest rates Inflation rates Foreign exchange rates Consumer confidence and spending. What is PESTLE analysis? Social factors. Technological factors.

Analysis 370

Analysis Tools Policies Reputation 370

Agility PR Solutions

JULY 17, 2023

Sustainability has become a major focus of companies around the world—because of consumer expectations, of course, but also as a business strategy to build stakeholder trust that will strengthen resilience.

Corporate 78

Corporate Strategy Leadership Course 78

Agility PR Solutions

OCTOBER 25, 2021

Corporate social responsibility (CSR) is a source of positive public relations. Nowadays consumers want more than just low prices, and they want businesses […]. Nowadays consumers want more than just low prices, and they want businesses […]. The issues of ethics are relevant to PR.

Corporate 154

Corporate How To Ethics Consumer 154

Agility PR Solutions

NOVEMBER 30, 2023

Corporate social responsibility isn’t what it used to be—along with the usual societal and ethical components that CSR has always measured, new consumer demands regarding Purpose issues like sustainability and ESG, as well as internal and external diversity and inclusion are now metrics of CSR.

Corporate 106

Corporate Ethics Company Internal 106

Agility PR Solutions

JANUARY 16, 2022

Mixing business and politics these days is akin to walking through a minefield—and in 2021, corporate political action committees (PACs) suspended contributions and reassessed their policies. Yet consumers generally want brands and businesses to be more outspoken on societal issues, no matter how controversial.

Corporate 148

Corporate Policies Conference Survey 148

Flack's Revenge

AUGUST 6, 2019

Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. This Medium article is a first-person account of #GoogleWalkout, a trend so prevalent that it apparently deserves its own hash tag.

Corporate 198

Corporate Brand Branding Agriculture 198

Stern + Associates

NOVEMBER 13, 2023

Political backlash has made it less prominent; but investors and consumers are still pressing companies on it anyway. The post 3 Executive Communications Trends for 2024 appeared first on Stern Strategy Group. Make sure you’re not left behind in the new year.

Trends 117

Trends Communications Conference Leadership 117

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. The post Trends That Will Shape PR in 2018 appeared first on Crenshaw Communications. Brand advocacy will grow.

Trends 185

Trends Storytelling Corporate Leadership 185

5W PR

MAY 28, 2020

Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. The impact on consumer mobility and supply chains, as well as the dramatic shift in media consumption habits, have made marketers everywhere concerned about how to proceed with the newfound situation. Do You Deliver?

Consumer 88

Consumer Exercises Crisis Customer Service 88

Agility PR Solutions

MARCH 30, 2022

American consumers want companies to pursue social purposes, and marketers say their firms are responding to improve their bottom line. Consumers rank being a good employer first among corporate […].

Consumer 148

Consumer Brand Branding Corporate 148

Shift Communications

FEBRUARY 14, 2022

Strategies that consumer brands who serve multiple cultures (which should apply to most!) Consumers are keenly aware that they are always being marketed to, especially with influencer marketing here to stay. And consumers’ expectations here have grown. Purpose-Driven Corporate Social Responsibility and Advocacy Campaigns.

Trends 78

Trends Marketing Consumer Community 78

Agility PR Solutions

OCTOBER 25, 2022

When it comes to taking a stand on societal issues, consumers and stakeholders have made clear that your brand or business’s values are important—but only to the extent that your actions back up your words.

Corporate 78

Corporate Brand Branding Study 78

Agility PR Solutions

JULY 13, 2023

With brand and business values a key component of the Purpose mandate consumers are demanding, nothing screams “devoid of values” like unethical behavior from a company’s top executives—but new research from audit, risk, and compliance management firm AuditBoard reveals that despite the major risk that this behavior is seen to pose, many companies (..)

Corporate 78

Corporate Company Consumer Brand 78

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. Facebook becomes the customer service go to for consumers.

Social Media 62

Social Media Trends Media Instagram 62

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. According to recent studies , it’s been proven that consumers feel more loyalty to brands that make a positive social impact.

Trends 165

Trends Nonprofit Consumer Newspapers 165

5W PR

SEPTEMBER 7, 2017

Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. By: Kaia, Social Media Manager. Partnerships.

Trends 108

Trends Airlines Social Media Crisis 108

Onclusive

DECEMBER 16, 2020

The COVID-19 pandemic, as well as multiple climate, social and political disruptions, resulted in a tremendous acceleration of many existing trends and the emergence of some new ones. We will begin seeing more jobs and spending from both businesses and consumers. So, what does next year look like from this vantage point?

Industry 221

Industry Content Marketing Corporate Analytics 221

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. Facebook becomes the customer service go to for consumers.

Instagram 62

Instagram Social Media Trends Media 62

Reputation Us

MARCH 20, 2024

The dynamic relationship between your corporate reputation and influencer engagement underscores the importance of building and safeguarding a positive brand image. The Digital Marketing Institute found that 49 percent of consumers depend on influencer recommendations. The post PART 3: The VALUE of Reputation. The Social Influencers.

Reputation 78

Reputation Journalism Financial Corporate 78

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media.

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media.

Analysis 195

Analysis Media Financial Reputation 195

Reputation Us

JANUARY 3, 2020

Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. Gaining profit and peace-of-mind is a pretty strong combo. Survey says….

Reputation 60

Reputation Corporate Survey Employee 60

Communications Conversations

OCTOBER 1, 2020

We’ve heard about it ad naseum for the last 4-5 years in trend posts like this. So, video, it and of itself, is hardly a trend in 2020. For example, here they discussed food trends with the vice president of consumer insights at Mills. Especially when it comes to platforms like Facebook, Instagram and Snapchat.

LinkedIn 128

LinkedIn Video Trends Company 128

Bianchi Biz Blog

DECEMBER 2, 2020

In this post, we highlight some of the top mobility trends of interest to reporters, as identified in gathering our 100+ Meet the Media profiles. automotive and mobility beat journalists themselves, here are five mobility trends to help inspire your next media outreach: 1 – The COVID-19 Pandemic.

Mobile 73

Mobile Trends Automotive Technology 73

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Here are four ad industry and adtech trends to watch during Cannes Lions 2023. While it’s now easy to generate beautiful content at the snap of a finger … the challenge is how to apply it across the consumer journey and actually breakthrough to customers with it? A striking surge in adtech’s prominence at this global event.

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

MAY 7, 2020

Every PR professional should have a curated network of journalists for the latest news, trends, and insights. Nate covers breaking news to original stories, at CNN, in retail analyzing trends that impact major retailers like Amazon, Walmart, Target and Best Buy to name a few. . Tonya Garcia @tgarcianyc. Steven Barr @steven_j_barr .

Retail 245

Retail Twitter Real Estate Trends 245

Cision

JUNE 8, 2015

But what one tactic can drive employee engagement and consumer support? The answer is corporate social responsibility (CSR). Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. Find a cause that engages employees and consumers. Make it fun.

Employee 120

Employee Consumer Banking Local 120

Agility PR Solutions

OCTOBER 14, 2018

Corporate values are on trial every day, with calls for brands to take a stand on everything from racism to immigrant rights to the MeToo movement—and determining when to stay silent and when to act has become key to a brand’s reputation.

Consumer 126

Consumer Brand Branding Reputation 126

Axia PR

AUGUST 1, 2022

Corporate communications foster the next generation with relevant and impactful messaging. Let’s look at trends from household brands like KFC and Amazon that make those memorable brand moments the audience truly never forgets. Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy.

Brand 62

Brand Branding Consumer Corporate 62

Axia PR

DECEMBER 25, 2017

Episode 13 | CPG Trends You Need to Know to Get Ahead in 2018. And why does every big food corporation seem to have a Silicon Valley-style venture capital arm? The short answer: Because this is CPG, where the C stands for consumer, and consumer trends dictate everything. with SnackNation Sr. Drop us a line!

Trends 81

Trends Consumer Corporate Brand 81

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. The post The Top PR Trends For 2017 appeared first on Crenshaw Communications.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Media must deliver new and compelling information to consumers instantly in a hotly competitive environment, and we’re here to help. Brands should also make sure the messaging and tone employed along with the news or trend they’re focused on is aligned with their business or product. How soon is too soon, though?

Trends 293

Trends Pitching Agency B2B 293

MaccaPR

JANUARY 8, 2021

Minneapolis-based social media consultant Arik Hanson spoke with our PR agency’s vice president Christine Scherping during a lively event, “Social Media Trends to Watch in 2021.” But first, here’s nine takeaways to give you a head start on social media trends in the new year (lightly edited for clarity): Embrace Do-It-Yourself Content.

Social Media 62

Social Media Trends Marketing Viral 62

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Trend Spotting. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Bianchi Biz Blog

MAY 16, 2024

It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more. Consider creating content that aligns with local trends and interests. Business environment in South Korea Korea is the world’s 13th largest economy.

YouTube 81

YouTube Marketing Local Chemicals 81

Onclusive

SEPTEMBER 16, 2021

Social amplification trends allow you to quickly understand which articles are being amplified and engaged with on social media, which is a great measure of how much your content resonates and how many more eyeballs it receives beyond the original publication.

Strategy 397

Strategy Measurement Data Analysis 397