Stern + Associates

NOVEMBER 13, 2023

But for reasons that include both customer and employee relations, some type of statement when big events occur has become expected. Political backlash has made it less prominent; but investors and consumers are still pressing companies on it anyway. The key is to make sure the stance aligns with audiences and company values/goals.

Trends 119

Trends Communications Conference Leadership 119

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Communications Conversations

NOVEMBER 10, 2016

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. The early results?

Mobile 122

Mobile Employee Communications Retail 122

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. Facebook becomes the customer service go to for consumers.

Social Media 62

Social Media Trends Media Instagram 62

Onclusive

DECEMBER 16, 2020

The COVID-19 pandemic, as well as multiple climate, social and political disruptions, resulted in a tremendous acceleration of many existing trends and the emergence of some new ones. We will begin seeing more jobs and spending from both businesses and consumers. So, what does next year look like from this vantage point?

Industry 221

Industry Content Marketing Corporate Analytics 221

Communications Conversations

OCTOBER 1, 2020

We’ve heard about it ad naseum for the last 4-5 years in trend posts like this. So, video, it and of itself, is hardly a trend in 2020. For example, here they discussed food trends with the vice president of consumer insights at Mills. Especially when it comes to platforms like Facebook, Instagram and Snapchat.

LinkedIn 128

LinkedIn Video Trends Company 128

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. Facebook becomes the customer service go to for consumers.

Instagram 62

Instagram Social Media Trends Media 62

MaccaPR

JUNE 12, 2024

What steps should you take immediately to entice potential employees and retain your current employees —especially during a time when competitors are wooing them with the bait of ever-soaring benefits and salaries? So what changed in the minds of candidates and employees? It’s not enough to pay employees well anymore.

Interviews 62

Interviews Brand Branding Employee 62

Reputation Us

JANUARY 3, 2020

Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. Gaining profit and peace-of-mind is a pretty strong combo. Survey says….

Reputation 60

Reputation Corporate Survey Employee 60

ImPRessions - Crenshaw Communications

MAY 7, 2020

Every PR professional should have a curated network of journalists for the latest news, trends, and insights. Nate covers breaking news to original stories, at CNN, in retail analyzing trends that impact major retailers like Amazon, Walmart, Target and Best Buy to name a few. . Tonya Garcia @tgarcianyc. Steven Barr @steven_j_barr .

Retail 245

Retail Twitter Real Estate Trends 245

Onclusive

FEBRUARY 14, 2023

Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. Vocal online audiences are ready and waiting to give their opinions and call out individual brands; a trend that’s likely to increase.

Reputation 195

Reputation Automotive Brand Branding 195

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 80

Ethics Employee Communications System 80

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Trend Spotting. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

MaccaPR

JANUARY 8, 2021

Minneapolis-based social media consultant Arik Hanson spoke with our PR agency’s vice president Christine Scherping during a lively event, “Social Media Trends to Watch in 2021.” But first, here’s nine takeaways to give you a head start on social media trends in the new year (lightly edited for clarity): Embrace Do-It-Yourself Content.

Social Media 62

Social Media Trends Marketing Viral 62

5W PR

MARCH 15, 2023

Trends Brands can make use of industry news and trending topics to create new and exciting content. By keeping up-to-date with the latest news and trends in their industry, companies can tap into the buzz and engage with their audience in real time. Brands can share photos and videos of employees at work.

Social Media 88

Social Media Media Education Survey 88

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Corporate America is stepping up. This comes as a happy sign for public relations professionals who preach corporate responsibility or even strategic activism to clients. We specialize in messaging to those very stakeholders, especially employees, partners, and customers. But there is some good news.

Leadership 156

Leadership Corporate Energy Government 156

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. There’s even a new US business structure based on CSR, the B corporation. Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

Presspage

FEBRUARY 8, 2024

How to integrate ESG metrics into corporate communication and investor relations Now that we’ve outlined the impact that ESG reporting can have on building positive relationships with your investors, it’s worth diving into how this process can be implemented. What are the current trends in ESG reporting and investor relations?

Report 109

Report Government Financial Trends 109

Flack's Revenge

OCTOBER 15, 2020

I wouldn’t jump to a trend for eccentric things that work for him. Well-known businesses, such as Fortune 100s and companies with celebrity leadership, can reach a certain point where bad press will not affect consumer habits. Tesla’s elimination of a PR department is not an indication of a larger industry trend.

Leadership 282

Leadership Social Media Trends Facebook 282

Onclusive

JUNE 15, 2022

Integrating PR and marketing The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Director, Global Corporate Communications, Mimecast. Integrating PR and marketing. What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity. General Mills. General Motors.

Corporate 71

Corporate Report Survey Government 71

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies. But consumer spending has continued to grow. It’s a puzzle that has stymied the forecasters and defied historical trends.

Comparison 296

Comparison Advertising Advertising Reputation 296

5W PR

FEBRUARY 26, 2024

While beauty trends come and go, the industry is here to stay and making its biggest impact yet on consumers, cultivating a loyal legion of high-spending customers. Incorporating values for true social impact Modern high-spenders are conscious consumers. Understand the aspirations, concerns, and values of the audience.

Strategy 78

Strategy Brand Branding Product Launch 78

Beyond PR

FEBRUARY 27, 2018

Recently, Cision’s 2017 Global Comms Report: Challenges and Trends looked at the different types of influencers that marketing professionals work with in order to reach consumers. Everyday Consumers Have a Lot of Impact. Overall, consumers had the highest impact globally on other consumers.

Consumer 65

Consumer Corporate Employee Social Media 65

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. The trend is moving in this direction.

Marketing 215

Marketing Content Marketing Social Media Employee 215

NewsWhip

JUNE 22, 2023

That’s why every month we look at a rolling list of the Fortune 100 companies to see their levels of media and public interest, and spot trends within those stories. Sounds time-consuming, right? This trend continued into the end of May when Target received more backlash for selling swimsuits labeled as “tuck friendly”.

Google 88

Google Twitter Publicity Media 88

Cision

JULY 27, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. Talk to Customers & Employees. Your employees have a different perspective of your brand than you do, so talk to them as well.

Brand 231

Brand Branding Employee Data 231

Landis PR

NOVEMBER 15, 2021

Are you commenting on serious policy topics, taking a stand on social change or supporting a corporate social responsibility program? While you can certainly take advantage of breaking news or trends, having a regular cycle of output keeps your content team steady and creates audience expectations. More of a consumer audience?

Leadership 98

Leadership How To Trade Shows Pinterest 98

Newsfile

OCTOBER 24, 2023

4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 196

Marketing Content Marketing Data Social Media 196

Critical Mention

FEBRUARY 4, 2020

Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Share Tweet Share. Weber Shandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

Automotive 78

Automotive Mobile Technology Transportation 78

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. This trend will impact all publishers. Marketing predictions.

Marketing 174

Marketing Employee Content Marketing Training 174

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Stronger communication of social and political movements.

Trends 71

Trends Reputation Course Media Relations 71

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Top Trends Affecting Today’s PR Professionals.

SEO 204

SEO Analytics Measurement B2B 204