ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. Support sky-high customer expectations.

B2C 120

B2C B2B Software Consumer 120

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Happy customers and word of mouth referrals lead to an increase in sales, which are worth more in the long run than advertising.

Reputation 137

Reputation Brand Branding Customer Service 137

Cision

JULY 27, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. Your customers can provide insight into what your unique selling point (USP) is, why they choose you as a provider and what you do better than the competition.

Brand 231

Brand Branding Employee Data 231

ImPRessions - Crenshaw Communications

JULY 6, 2016

Here are the top “new rules” resulting from trends that affect PR professionals in the digital age. Top Trends Affecting Today’s PR Professionals. Today’s PR programs are less about selling and more about telling… stories that engage prospective customers or partners.

SEO 204

SEO Analytics Measurement B2B 204

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Corporate blogs are the norm. Analyze trends in real-time. Social channels supplied companies with real-time feedback on customer behavior.

Social Media 52

Social Media Brand Branding Customer Service 52

Stuart Bruce

JULY 15, 2014

For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its Twitter account to promote customer service was greeted by hundreds of tweets pouring scorn on the company’s decision to raise energy prices ahead of winter.”.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. So, let’s focus on trends particularly relevant to ecommerce and social media integration.

Social Media 87

Social Media Media Mobile SEO 87

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Share Tweet Share. Until next time!

Social Media 105

Social Media Media Customer Service Radio 105

5W PR

JUNE 15, 2020

The latter includes direct, continual contact with fans and customers. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. It’s infinitely better to stand up and admit where things went wrong, either personally or corporately.

Crisis 113

Crisis Digital PR Retail Reputation 113

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”.

Technology 134

Technology Study Communications Survey 134

PR 20/20

OCTOBER 5, 2017

Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. How does a billion dollar corporation become a trustworthy source for consumers?

Marketing 45

Marketing Engineering Resources Consumer 45

Beyond PR

JULY 28, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. Your customers can provide insight into what your unique selling point (USP) is, why they choose you as a provider and what you do better than the competition.

Employee 80

Employee Journalism Data Technology 80

PRSay

JUNE 26, 2016

Rolling up your sleeves to “listen” more actively and to monitor conversations closely will help you to identify your audience’s pain points, areas of passion, ideas that spark action, and trending topics in different communities. who are driving critical conversations, news stories and content related to important issues.

Social Media 113

Social Media Media Infographics Community 113

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 3) Emotional connection with customers. “I Consumers trust others of similar ilk.

Social Media 96

Social Media Marketing Media Creativity 96

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). Sometimes that means taking care of their customer service needs.

Insurance 60

Insurance Insurance Social Media Corporate 60

Barokas

FEBRUARY 5, 2019

is time consuming, drawing the marketer father away from his day-to-day responsibilities. Though content typically falls to the marketing team, it is useful across HR, investor relations, customer service and more. There’s no hidden or corporate meaning behind the word ‘story.’ There’s a hero. We know what they are.

How To 60

How To Marketing Resources Journalism 60

Polaris

SEPTEMBER 4, 2014

At worst, it’s a recipe for corporate disaster. Media relations is time consuming. They know how to bring out the personal or emphasize the business trend that will help your business get noticed and get coverage. In many cases, they’re actually in the business of selling media lists and related PR products.

Publicity 100

Publicity Interviews Reputation Construction 100

Stuart Bruce

OCTOBER 30, 2014

Low cost smart Android and Windows smartphones are accelerating this trend as many emerging economies move straight from low levels of internet access to fast 4G networks without ever developing widespread fixed line broadband. Gigantic multi-national and trans-national corporations have no respect for borders or governments.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Deirdre Breakenridge

OCTOBER 20, 2015

What are the latest tools and trends that I should be bringing my classes and curricula? Doing these things are “time consuming” if you want to think that way. How can I improve my teaching to better train my students? What else should I be doing to help students excel? How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

Cision

OCTOBER 16, 2017

What are the big trends you are seeing in that direction? If you look at social just from a corporate responsibility standpoint, it still stretches across a variety of different functions so comms is responsible for, sort of, what is the corporate official message on a lot of things. That’s what the studies show.

Media 202

Media Storytelling Technology Data 202

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

NOVEMBER 9, 2021

These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. provide customer service to their clients. Organic posts are effective in increasing consumer confidence in your business. Benefits of Paid Social.

Advertising 62

Advertising Advertising Social Media Facebook 62

MaccaPR

OCTOBER 14, 2015

He stands out among the 94 percent of B2B marketers who use LinkedIn because of his consumer-first mindset, from insightful thought leadership posts and relating Star Wars to business. A public and personalized message is, quite frankly, unheard of from an executive like Jones, especially with a corporation as large as Target.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more.

Publicity 85

Publicity Training Technology Data 85

Ethical Voices

OCTOBER 17, 2022

Not just as an individual in the corporate workforce, but also as somebody who is in a role designed to influence the behaviors of 100s of 1000s of people. I’m a big fan of Ed Shine’s models around what comprises corporate culture, and he kind of has this pyramid. Think about management as coaching or as service.

Ethics 80

Ethics Employee Communications System 80

Prohibition

DECEMBER 17, 2021

But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications. A crisis communications plan is more important than ever to prevent your company from becoming a trending topic because of something that’s not true.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR Fuel

OCTOBER 16, 2018

While crayons won’t cut it at this level, you can certain turn a journalist on to a trend you’ve noticed or a possible story idea. Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Corporate Contact Information. Be a Friend to Others. Sharing is important.

Web 40

Web Pitching Local Report 40

Prohibition

JANUARY 7, 2022

According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. They should have insight into what could happen with your operations based on their experience with similar companies or industries and their understanding of current business trends. How do they protect information?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62