Critical Mention

FEBRUARY 20, 2020

Reputations can be formed throughout the entire consumer journey. Even negative mentions can be eye-opening and give companies a heads up on a developing crisis or areas where they can improve their service. . During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Reputation 105

Reputation Brand Branding Analytics 105

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. AdAge quoted a sports marketing expert as saying Lochte had become nothing less than “radioactive” for endorsers.

Crisis 48

Crisis Airlines Reputation Corporate 48

Mindful Marketing

JULY 4, 2020

by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. Take the case of facial recognition technology , an artificial intelligence (AI) tool that is dramatically transforming industries, institutions, workplaces, and consumer behavior.

Marketing 74

Marketing Pharmaceuticals Policies System 74

Konnect Agency

APRIL 6, 2021

The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. As people work from home in unprecedented numbers, more consumers will incorporate new self-care practices and cleaning into their personal spaces. What once worked was no longer applicable. Cleaning boom.

Travel 52

Travel Film Guidelines Consumer 52

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. The more consumers visit your site, the more enter your marketing and sales funnels. Share Tweet Share.

Social Media 105

Social Media Media Customer Service Radio 105

Landis PR

JANUARY 22, 2024

Yet there’s no question that communication is a pivotal factor for the success of any organisation and a cornerstone of operations in times of crisis. Measuring perception and qualitative factors, on the other hand, is more challenging and time-consuming. Communication and marketing are not just support functions.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Sword and the Script

JUNE 3, 2020

The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” As president, she’ll lead the company’s operations and corporate strategy. in 2019, reaching a record $4.5

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Amplification is incredibly efficient. It’s taking a PR win that you’ve already secured and repackaging it to reach your audience when and where they want it. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Communications Conversations

AUGUST 21, 2018

I get to work with so many different types of media on a daily basis – from tech outlets to both long- and short-lead lifestyle/consumer publications, to national and local news stations. How did that agency experience prepare you for your role in corporate PR? OK, I lied–last question: You seem to be somewhat of a sports fan.

Sports 113

Sports Retail Local Report 113

Critical Mention

AUGUST 6, 2020

Many organizations sell products or services that appeal to consumers all across the world. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. Local & International Contacts. The more contacts you have, the more brand visibility your business gets.

Media 104

Media Radio Local Tools 104

Bianchi Biz Blog

APRIL 5, 2021

While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. We are consumed by electric vehicle development, autonomous vehicle technology and the supply chain crisis caused by a shortage of microchips and other key parts and raw materials.

Automotive 65

Automotive Web Meeting Media 65

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Helping clients understand the impact of their events, arming them with information about sustainable practices, and helping to support implementation are critical components of the event-planning process.

Government 69

Government Measurement Groups Corporate 69

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. As Karen Freberg, a social media professor and guru, tweeted, social media class “can serve as a bridge for other majors like sports, business, etc.”

Education 150

Education Training Course Social Media 150

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers.

Publicity 74

Publicity Employee Analysis Radio 74

5W PR

AUGUST 27, 2018

A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. The lesson, sometimes you have to do more with less, and it never hurts to reconsider consumer experience.

Company 87

Company Airlines Print Government 87

Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. If you want to do sports or celebrity, a lot of them do great, somebody needs to go do that. Thank you so much for the opportunity.

Enterprise 68

Enterprise Ethics Engineering Technology 68

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. If you work in issues and crisis it can be especially acute. These devices have provided the means for consumers to connect to the internet wherever and whenever. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort!

Agency 64

Agency Technology Meeting Software 64

Maxim Behar

MAY 31, 2021

If we maintain a social media profile on behalf of our client, we cannot go to our client every 2 minutes to ask him or her, or the corporate advisors, or the CEO what to post on the social media and how to react to a negative opinion. He calls the client, telling him that they have a crisis. Thirdly, the profession is very different.

Newspapers 52

Newspapers Social Media Ethics Travel 52

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Cision

JULY 5, 2016

What are some of the key components of a successful crisis management strategy? So the first step is planning for the inevitable: crisis can and will strike. Once a comprehensive, prioritized audit is completed, we break down each point of exposure into its own manageable plan in the event the crisis occurs.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Landis PR

DECEMBER 11, 2023

That relationship will also greatly help if your company finds itself in a crisis communication situation in the future. A well-executed PR campaign can increase visibility and position your company as a leader in your industry, supporting your growth ambitions. Use analytics to track engagement, reach, and conversion.

Strategy 59

Strategy Company Communications Construction 59

Journalistics

MARCH 18, 2016

Crisis Communications – how to prepare for or manage crisis communications via social media. When I was developing strategies to promote American professional football across different countries, I made an effort to spend time with both fans and “future fans” – consumers who knew nothing about the game.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Crisis Communications – how to prepare for or manage crisis communications via social media. When I was developing strategies to promote American professional football across different countries, I made an effort to spend time with both fans and “future fans” – consumers who knew nothing about the game.

Social Media 40

Social Media Media Storytelling Local 40

MaccaPR

JANUARY 11, 2016

12 Secrets to Protecting Your Brand From Celebrity Scandals From Subway spokesperson Jared Fogle to ex-Jello rep Bill Cosby, 2015 was chock-full of scandalous revelations that left brands (including a certain sandwich chain ) looking for a fresh new taste – and crisis advice. 5 Ways to Get Your Sales Team Jazzed About Inbound Marketing.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

Speculators spurred on the NFT craze and early adopting celebrities in music, art, and sports drove constant media coverage. Marketers love the codes due to their tracking abilities, and consumers don’t seem to mind one bit. Peloton was riding high just before Christmas after its speedy response to a fast-breaking PR crisis.

Facebook 310

Facebook Crisis Employee Government 310

Landis PR

DECEMBER 4, 2023

The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. Really, it’s more about preparing for the future of content marketing, which will call for a harmonious partnership between human creativity and AI efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ZudePR

MAY 31, 2015

“I don’t really draw the (full disclosure) line as it is a bit like sport. That means my best crisis comms advice and experience can’t be fully disclosed as some of it has helped clients avoid a crisis and therefore talking too much about it risks actually bringing it out into greater prominence!”

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

SEPTEMBER 14, 2015

Our public relations world promptly erupted with crisis advice, recommending what Subway - which had featured the now self-admitted molester in some 300 ads over 15 years - should have done after it learned that the face of its brand had committed acts which guarantee that its $5 foot-long will forever be associated with a pedophile.

Brand 48

Brand Branding Crisis Social Media 48

MaccaPR

NOVEMBER 4, 2014

billion giant Bose – one of the consumer electronics industry’s most acclaimed technological innovators – off its game? In this age of Pinterest, Instagram, Vine and other visual branding channels, Bose has struggled to find graphic images that will reinforce – rather than undermine – its appeal to today’s consumers. The lesson?

YouTube 118

YouTube Brand Branding Crisis 118

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

However, marketing miscalculations and consumers' specific views of the world can cause reputational scandals even where they shouldn't have happened. Sergii Bidenko , Reputation and Crisis advisor, have prepared five examples of reputation crises that happened to well-known brands at Christmas.

Reputation 52

Reputation Advertising Advertising Crisis 52

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. The communications lessons, on the other hand, will be covered in crisis management classes for many years. Lochte loses luster.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202