PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Unpacking the Challenge: How to Help Marketers Understand & Apply AI. The goal: Build an audience and nurture relationships.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

AUGUST 17, 2019

Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”. So, given the results which one is better – PR or content marketing ? Is owned media trustworthy?

Study 61

Study Survey B2B Advertising 61

Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. Others are interviews with titans of industry and business leaders like Kevin Johnson, CEO of Starbucks, who was interviewed by SF CEO, Marc Benioff, just last week. Like DAILY.

Journalism 148

Journalism Brand Branding Interviews 148

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Tom Pick | Webbiquity LLC.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Contently - Strategy

APRIL 6, 2023

The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. What Is a Buyer Persona?

Survey 135

Survey Data Interviews Reddit 135

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 88

Marketing B2B Interviews Content Marketing 88

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Buzzstream

JUNE 5, 2024

Most Affordable Cities to Buy a House from Homebuyer.com Strategy: Building a pitchable city “index” study around a mid-funnel keyword. But since it’s a nationwide study, I knew national pubs would be interested. Let’s look at how Hubspot does this with their Marketing Statistics post. monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

More video content is uploaded in 30 days than the major U.S. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. More than 500 million hours of videos are watched on YouTube each day.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

JULY 27, 2021

Third-party validation is still more credible than all the content marketing and brand journalism in the world. A recent Pew Research study found more Americans now see the media’s influence growing. Use content marketing with media relations in mind. You may not like how those gaps are filled in.

Media Relations 173

Media Relations Media Pitching Survey 173

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Interviews.

How To 177

How To Guidelines Content Marketing Video 177

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Tech PR teams tailor its messaging and communication strategies to resonate with the preferences and interests of the intended audience, which could include consumers, businesses, investors, or industry professionals.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. Influencer marketing. Website Content/Content Marketing.

Digital PR 62

Digital PR Strategy How To Marketing 62

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

The Proactive Report

JUNE 12, 2017

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. 71 percent of consumers are more likely to make a purchase based on a social media reference.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

Sword and the Script

MARCH 27, 2018

For example, pick a trade publication in any vertical market and study the headlines. As information consumers, we are all part of the problem because of the way we are inherently programmed. 4 Big Media Trends that have Upended PR and Marketing. Which leads me to the second problem. Also, see these related posts.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices.

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. From there, you still identify where those audiences consume information – it’s just that a lot more of it these days is digital or social. Rapid Fire Round.

Writing 120

Writing Engineering Journalism Analytics 120

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. I read ebooks, and the majority of online consumers enjoy them as well. An Infographic is a way of exposing your content to more readers.

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

OCTOBER 22, 2019

There’s no shortage of opinions on how the budget should be allocated – I offer some views on this at the bottom of this post – but what I thought would be really helpful is reviewing some benchmarks from studies. The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study.

Marketing 66

Marketing Survey Study B2B 66

Buzzstream

MAY 2, 2024

The next is about an emissions study with some colorful graphics. There is a good chance that this site may be open to our study. Finding websites and publications and then identifying journalists can be time-consuming. Pitching Via Social Media Based on the same MuckRack study, most journalists receive ~3-5 pitches daily.

Digital PR 62

Digital PR Report How To Pitching 62

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. This is big news in how your coverage is found, viewed and consumed online.

Tools 136

Tools Publicity Measurement SEO 136

Critical Mention

JANUARY 9, 2019

Now, marketers realize they need to target niche audiences that will lead to a conversion. Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. A recent study by BrightEdge Research claims that Google search is now 57 percent mobile.

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

SEPTEMBER 2, 2014

Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today. The content marketing hype-cycle helped alert those asleep at the wheel that this was a requirement for doing business in an information (Google) age. At the time I wanted to be a CMO someday.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. PNR: This Old Marketing. (~60

Radio 60

Radio Content Marketing Marketing Education 60

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Management team interviews.

Marketing 52

Marketing Analytics eBook System 52

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Many consumers are conditioned to search for company-related information in the footer of your homepage, so that’s a logical place to house your newsroom link.

How To 48

How To Media Print Real Estate 48

Sword and the Script

OCTOBER 17, 2017

Her interview here is nothing short of exceptional. While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. meeting at an all-male golf club to the exclusion of their female chief marketing officer”.

Marketing 70

Marketing Ethics Interviews Meeting 70

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. Or experts in direct marketing who could bring the combined experience of many campaigns and testing to bear. In one sense, it’s not new.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 198

Writing Communications Marketing B2B 198

Mindful Marketing

JANUARY 31, 2017

The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017.

Journalism 50

Journalism Report Enterprise Interviews 50

MaccaPR

DECEMBER 1, 2015

After, we cornered The BrandLab executive director Ellen Walthour (lower right) for this MaccaPR interview: Ellen, give us an example of creative work that would benefit from a more racially and culturally diverse agency team? “A A client-side marketer told me they were running a focus group for a juice snack brand, something like SunnyD.

Marketing 48

Marketing Advertising Advertising Agency 48