PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. Don’t silo these content opportunities, either. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Contently - Strategy

OCTOBER 9, 2019

The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients. The empathy marketing problem. According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research.

Marketing 108

Marketing How To B2B Exercises 108

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. And once a client is interviewed by a publication, we can set an alert rather than conducting hourly searches for the posted article (although in some cases we do both!).

Pitching 136

Pitching Agency Tools Resources 136

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. Here are the eight ways PR can help you improve your video marketing campaigns. #1.

Video 110

Video Marketing SEO Social Media 110

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Interviews.

How To 177

How To Guidelines Content Marketing Video 177

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. So how do you now measure the validity of this content?

Measurement 40

Measurement System Blogging Facebook 40

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. But it never really caught on, because the market was cluttered, and there were distribution issues. Myth: Today’s PR is influencer marketing.

B2C 120

B2C Product Launch SEO Storytelling 120

Contently - Strategy

JULY 22, 2021

. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Critical Mention

APRIL 13, 2020

In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent. The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time.

Media 111

Media Analytics Healthcare Crisis 111

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. Here are a few ways to do that: Survey your customers to find out what content types they prefer.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

The Resolution Blog

NOVEMBER 25, 2015

If you try it & can’t get at least 1 good content idea for your next campaign I’ll cry. They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. Measuring coverage success - Metrics on a mountain. Brain gems for decision-makers. How about a movement?

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

JUNE 10, 2017

An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. It’s pretty clear from that interview, Mr. Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017. 1) Internet marketing trends.

Trends 87

Trends Marketing Mobile Web 87

PR 20/20

OCTOBER 11, 2018

At the Marketing AI Institute , we’re tracking 750+ AI companies with combined funding of more than $3.7 Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. Personalization.

Tools 71

Tools Marketing Enterprise Software 71

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. Data drives marketing. To be a successful marketer, you must be able to measure your strategies. The possibilities are endless! It’s time to focus on Gen Z.

Trends 108

Trends Marketing Mobile YouTube 108

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. By using data-driven insights, tech PR professionals can create effective campaigns that deliver measurable results. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

AUGUST 17, 2019

Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”. So, given the results which one is better – PR or content marketing ? Is owned media trustworthy? What is PR?

Study 61

Study Survey B2B Advertising 61

Sword and the Script

OCTOBER 22, 2019

I suggest thinking about distributing existing content elsewhere. If you do this as part of an overall content marketing program, then the investment both supports lead generation AND growing your own audience and subscriber list. In my view, email newsletters are the original content marketing.

Marketing 66

Marketing Survey Study B2B 66

Cision

APRIL 6, 2015

Christopher Penn and John Wall’s Marketing Over Coffee clocks in at around 20 minutes per episode. Science Friday podcasts 8-10 minute segments as evidenced by the embedded podcast: People have a limited amount of time to consume podcast content. Plan podcast content. Don’t use listens to measure success.

Engineering 120

Engineering Tools Examples YouTube 120

Waxing UnLyrical

AUGUST 10, 2016

In an age where consumers want shorter load times and faster checkout experiences, visual content allows you to say more with less and keep your audience engaged. Here’s an example of how the Bitly team used an image to enhance a tweet about a recent interview we ran with singer Elizabeth Lyons. Consumers want to know it all.

Instagram 40

Instagram Hotels Consumer Travel 40

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

Sword and the Script

SEPTEMBER 19, 2017

He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. More recently, he’s served as the senior legal marketing strategist at LawLytics. Larry is my guest in this latest interview in the Off Script series. – directory listings.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

JANUARY 3, 2017

Or experts in direct marketing who could bring the combined experience of many campaigns and testing to bear. They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different. I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

PR 20/20

MARCH 21, 2017

It then offers content marketing management and measurement to illustrate how content marketing impacts company goals. Test content. Testing content can be tedious and time-consuming for humans, who add the most value interpreting the results of those tests. Join us today.

Marketing 42

Marketing Analytics Analysis Technology 42

Sword and the Script

DECEMBER 10, 2019

“The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Media conferences, PR industry events and, of course, actual interviews or pressers offer opportunities for quality face-time. When PR Turned to the Dark Side ”). they produce.

Pitching 43

Pitching Journalism Tools Agency 43

Onclusive

OCTOBER 3, 2017

For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. That’s participation marketing.”. Lee Odden, CEO, TopRank Marketing.

Brand 246

Brand Branding eBook Leadership 246

Contently - Strategy

OCTOBER 25, 2023

For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. As the foundation of effective content marketing, it serves the critical role of linking content initiatives to tangible sales outcomes.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing.

Publicity 63

Publicity Small Business Advertising Advertising 63

Contently - Strategy

SEPTEMBER 21, 2018

Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Content marketing isn’t just a constant stream of advertisements. Who are these consumers, and where do they typically find the articles they read?

Content Marketing 111

Content Marketing Print Analysis Data 111

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

B2C 52

B2C Case Study B2B Content Marketing 52

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. How can you measure success of the long-form posts?

Corporate 100

Corporate Leadership Brand Branding 100

Prohibition

AUGUST 4, 2021

Still, by taking matters into your own hands and utilising various strategies for maintaining these measures, you can shape perceptions online like never before. Businesses with positive reviews online attract more consumers. It can harm your bottom line by discouraging consumers, suppliers and investors alike.

Reputation 62

Reputation Company Engineering Banking 62