ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Strategic thinking A successful PR campaign requires a well-planned strategy.

Analytics 170

Analytics Tools Social Media Trends 170

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Travel media reported on hotels decorated in the style of Barbie. No category was left untouched.

Film 127

Film Marketing Sports Hotels 127

The Hoyt Organization

FEBRUARY 19, 2024

Ensure you have an escalation management strategy in place to prioritize negative comments. This strategy enables you to rank customer issues based on severity, ensuring that they’re handled quickly and by the right person. When addressing negative reviews, be understanding and constructive.

Policies 95

Policies Construction Reputation Privacy 95

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Here are some ways to construct a killer content calendar and get the most out of it. Of course, every.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . You have the freedom to choose your messaging, shape the narrative , and decide when and where it can appear.

Advertising 334

Advertising Advertising B2B SEO 334

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Landis PR

FEBRUARY 26, 2024

Although the legislative process can be arcane, skillful use of public relations strategies can help clients craft messages and develop relationships that will be beneficial. It is not merely to make our clients known in their community but also to contribute to constructive dialogue and policy change.

Policies 59

Policies Publicity Community Construction 59

PR 20/20

OCTOBER 4, 2018

It’s important that marketers constantly iterate strategies throughout the year based on performance. Incorporating videos into your social media feeds certainly isn’t a new idea. Drones can be used to capture aerial footage for: Construction (planning, building or progress). Square Format. Image credit: PEG. Timelapses.

Video 78

Video Trends Strategy Marketing 78

Stephen Waddington

MAY 3, 2022

Understanding different public relations ideologies helps frame an organisation’s approach to practice and the management of its relationship with its stakeholders and the societal or public construct in which it operates. Likewise, the public and the societal construct in which an organisation operates are interchanged.

Publicity 112

Publicity Construction Corporate Study 112

Cision

MARCH 14, 2017

From the moment commercials blare from your TV as you’re getting ready for work to the countless ads that populate your news feed as you surf social networks throughout the day, you’re bombarded with advertisements. Creative Strategies. The most successful brands combine creative messaging with strategy.

Creativity 208

Creativity Comparison Construction Retail 208

PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

Cision

NOVEMBER 4, 2015

Cision’s social media manager, Shirien Elamawy, recently sat down with Jeff Barrett , co-founder of Status Creative and one of Forbes’ Top 50 Social Media Influencers, to discuss personal branding and best practices for social and PR strategy. Jeff says social is the catalyst that can drive conventional PR.

Brand 120

Brand Branding How To Construction 120

Prohibition

AUGUST 15, 2022

When we talk about influencers, we usually think about the social media influencers we see daily on our feeds – the foodies, the fashionistas and the fitness fanatics- those who are ‘mostly’ human, except the dog influencers who happen to be our favs! Virtual influencers. engagement rate on real influencer accounts.

Brand 116

Brand Branding Fashion Marketing 116

The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. And they paid $500 a month for strategy and measurement. There are now many more influencers thanks to the Internet and social media.

Small Business 213

Small Business Fashion Groups Local 213

Stern + Associates

FEBRUARY 20, 2023

At the SAFElab , where Patton is the founding director, social workers and local residents join Patton and his team to add context to social media messages, which helps programmers build algorithms that interpret messages correctly.

Local 98

Local Community Ethics Education 98

Engage PR

AUGUST 13, 2020

However, I had to unlearn much of what I knew about academic writing, and take on board new methods for constructing impactful and informative media-ready copy. Working fast, accurately and effectively is an asset when creating PR strategy and content. I find I’m learning all the time.

Writing 78

Writing Construction Course Strategy 78

Onclusive

MAY 31, 2018

In those five days, the hashtag #DeleteFacebook circulated the Internet and a recent study from Creative Strategies showed that thirty-five percent of Facebook users surveyed said they are using Facebook less than they did before hearing about data privacy concerns. on May 29 to conduct a racial-bias education program.

Crisis 191

Crisis Data Software Privacy 191

Waxing UnLyrical

AUGUST 21, 2012

Just one of the many interesting factoids our group was given when the Regina Police Service (RPS) sent its social media officer, Kaeli Madill, to talk to us about all things Twitter and Facebook. scams, recent crimes) and retweets about construction and driving conditions. How the Regina Police Service Uses Social Media.

Social Media 66

Social Media Media Facebook Construction 66

ImPRessions - Crenshaw Communications

MAY 9, 2016

In the case of the luxury client, it was easy to be candid, because the unsophisticated branding risked undermining our PR and social media efforts. In public relations, our reasons for objecting to a strategy or creative direction is not always straightforward. But it’s not always so easy. Be a recommender.

How To 120

How To Construction Product Launch Local 120

Beyond PR

NOVEMBER 2, 2016

The same can be said for operating your organization’s social media accounts. You know what purpose social media serves (to communicate) and the means with which to operate it (tweet, post on Instagram, construct a Snapchat story, etc.). And how exactly do we go about conducting this social persona audit?

Social Media 40

Social Media How To Media Construction 40

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. Previously, strategies were focused on increasing interaction and establishing a more real and personable online presence. Consequently, the traditional method of utilising social media (organic social media) may not be sufficient.

Advertising 62

Advertising Advertising Social Media Strategy 62

Cision

JULY 12, 2017

You spent hours constructing the most amazing piece of content. By incorporating these five tips into your regular content strategy, you can leave a better impression on those readers trying to decide to click or not to click. It’s ready to go and reel in your audience — and a whole new group of readers. Well, sort of.

Brand 236

Brand Branding Engineering Web 236

Cision

DECEMBER 7, 2017

Follow them on social media. It’s a question to strongly consider when constructing the pitch, especially knowing recipients are sifting through many dozens of pitches per day, with only the time and space to write about a few of them. Instead, dig deeper. Carefully read their published works.

Pitching 298

Pitching Software Construction Writing 298

Cision

AUGUST 4, 2016

Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What do you hope to accomplish in your new role as director of media relations at ABB?

Pitching 0

Pitching Energy Media Relations Social Media 0

Buchanan PR

JANUARY 8, 2024

Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a marketing campaign in the food and beverage industry. From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023.

Marketing 52

Marketing Viral Trends Consumer 52

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Another strategy is to pay attention to the gaps your competitors are leaving. Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

PRSay

MARCH 26, 2018

I mention this because one of the most important aspects of giving advice to senior people has little to do with communication, how the media works, innovative social media tactics or most of the other tools for which PR experts are employed. Successful strategies are built on inconsistency. Think differently.

Ethics 118

Ethics Construction Leadership Writing 118

Mark My Words

APRIL 20, 2021

A hastily constructed (and insecure) website, no high profile figurehead and no real social media presence left the founding member clubs to fight their own corners – hardly an effective defence against accusations of acting in self-interest.

Sports 60

Sports Construction Government Television 60

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. What are some of the key components of a successful PR strategy?

Writing 120

Writing Engineering Journalism Analytics 120

Cision

NOVEMBER 30, 2015

My hope is that it may offer some perspective to keep you from coming to the wrong conclusions about the applications of digital and social media to communications and marketing. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

JANUARY 13, 2016

At his upcoming Cision webinar “ 6 Steps to Developing a Content-First Marketing Strategy ” on Wednesday, January 20 at 2 p.m. ET, Joe will discuss how to develop a content strategy that will inspire your audience to buy from you. Step Three: Construct the Foundation. Choose a channel to deliver the content to your audience.

Content Marketing 120

Content Marketing B2C Construction YouTube 120

Cision

SEPTEMBER 8, 2016

It is critical for brands to recognize that in this day of social media when almost everyone has a smartphone you have to be authentic in your communications. What role does social media play in protecting a brand’s reputation? Social media allows brands to quickly ascertain if an issue is going to be a crisis.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What are some of the key components of a successful communication strategy? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. What constitutes a successful media strategy? It’s all storytelling.

Newspapers 120

Newspapers Journalism Pitching Report 120

Critical Mention

OCTOBER 2, 2019

Also, engage and interact with online users that share all types of social media mentions. Another key way to avoid PR disasters is to build a strategy for all types of possible scenarios. If you’re a hotel and are about to renovate rooms, consider the ramifications of construction noise or paint odors. Until next time!

Sports 80

Sports Hotels Reputation Construction 80

PRSay

MARCH 23, 2018

Finally, looking back on Harvey, I am still amazed by the role that social media played in linking rescue boats with those in need. But the speed that social media offered during Hurricane Harvey also poses risks for companies in crises.

Corporate 107

Corporate Communications Crisis Management Crisis 107