ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

A talent for spotting trends A sense of what’s emerging and what might be yesterday’s news is an attribute that’s hard to quantify, but few things are as important in PR. At a more tactical level, capitalizing on trends or relevant news angles is great for securing quick, reactive press hits.

Analytics 170

Analytics Tools Social Media Trends 170

Practical Law Construction

NOVEMBER 2, 2022

In recent years there has been recognition within the UK construction industry of the importance of the reduction of carbon emissions. This suggests that climate issues are rising up the agenda and could influence the behaviour of key market players. The point being: the carbon reduction tools are there if parties wish to use them.

Report 52

Report Construction Energy Real Estate 52

Presspage

JUNE 16, 2023

Additionally, AI algorithms can help streamline the process of constructing press releases. By analyzing vast amounts of data, such as financial reports, market trends, and news articles, AI can provide IROs with valuable information and recommendations for crafting engaging and informative press releases.

Financial 78

Financial System Ethics Data 78

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. Here’s some reasons why: Influencer marketing regulations must be followed . Influencer marketing is authentic and trusted by consumers.

Marketing 62

Marketing Advertising Advertising B2C 62

Cision

DECEMBER 7, 2017

Productive media relations can open an untapped market that can greatly expand a brand’s campaign pitching, even one that’s been stymied by overly conventional or ineffective PR outreach in the past. Monitor Related Trends. Prudent media pitching includes staying up to date on trends within the industry.

Pitching 298

Pitching Software Construction Writing 298

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. Set the Trends When it came to identifying story ideas, discussion turned towards the use of analytics and research tools.

Reddit 158

Reddit Media Analytics Trends 158

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. It’s not just the naysaying customers who can help you improve your content marketing. Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs.

Crisis 151

Crisis Government Energy Community 151

Wadds Inc.

AUGUST 14, 2023

A positive outlook and new found resilience underpins the UK and EU marketing communications marketplace, with acquisition opportunities for businesses offering strong propositions and sought-after capabilities. Paul Winterflood How is the UK market performing right now? We are bullish about the market for the medium term.

Agency 52

Agency Sports Public Affairs Creativity 52

Buzzstream

MARCH 7, 2024

I started my career in marketing right after the Google Penguin and Panda algorithms hit, and the repercussions could echo for years to come. Other versions of this have included definitional queries and “types of” or “trends” keywords. You can also get creative with this approach.

System 62

System Google Policies Guidelines 62

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

Sword and the Script

FEBRUARY 6, 2018

Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher. Trust and the Unlikely Reinvention of Advertising [UML].

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Mindful Marketing

JANUARY 1, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing I few weeks ago, I walked into Lowe’s with an old piece of wood to have its dark green and ivory paints color matched. Check out Mindful Marketing Ads and Vote your Mind!

Apparel 73

Apparel Fashion Training Construction 73

NewsWhip

MARCH 24, 2021

From second-hand sales to regeneration and developing a circular economy, some interesting trends have emerged in the last few months. . But it begs the question for brands, how do we extend this second hand ideology into new products and markets? . If you’d like to analyze trends like this yourself, check out NewsWhip Spike.

Chemicals 148

Chemicals Retail Facebook Local 148

Practical Law Construction

JULY 21, 2020

There are five guidance notes covering: The Scheme for Construction Contracts 1998. Construction contracts and construction operations. I got construction contracts and construction operations. In case you are unfamiliar with either the notes or the event, what follows are a few thoughts about both. Jurisdiction.

Construction 52

Construction Trends Technology Consumer 52

Mindful Marketing

JANUARY 1, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A few weeks ago, I walked into Lowe’s with an old piece of wood to have its dark green and ivory paints color matched. Check out Mindful Marketing Ads and Vote your Mind!

Apparel 65

Apparel Fashion Training Construction 65

Mindful Marketing

MAY 8, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing There’s no law stopping someone from telling a coworker he has bad breath, or a friend she texts too much, or a spouse their outfit isn’t flattering. Learn more about the Mindful Matrix.

Government 87

Government Ethics Exercises Construction 87

Maxim Behar

DECEMBER 20, 2020

21.12.2020 The world-famous PR expert is the first to start Manager News’ series, which tracks trends, analyzes and forecasts for 2021, based on changes in business, marketing and communications following the pandemic. - Which approaches and messages in marketing and brand communication will be successful in 2021?

Tourism 52

Tourism Transportation Construction Crisis 52

Stephen Waddington

APRIL 13, 2022

and construction, which fell by 0.1%. If you’re increasing salaries by five percent in a market where inflation is six percent the impact in real terms is a salary cut. Unfortunately, those markets such as culture, entertainment and hospitality that were hit hardest by COVID-19 will be at the sharp end of a recession.

Energy 131

Energy Government Crisis Policies 131

Marketwired

APRIL 26, 2016

But if you want to go above and beyond in your influencer marketing efforts and find niche influencers who could really connect with you, dig deeper. People talking about your brand and your competitors’ brands are your “first tier” of influencers, but savvy marketers are looking outside those areas.

Construction 100

Construction Fashion Community Blogging 100

Shift Communications

AUGUST 28, 2017

Public relations, marketing, and communications aren’t known for their futurist perspectives. We’ve jumped on the bandwagon enough to insert our perspectives, our stories, and our brands into trending news stories. In the new era of intelligent machines, we marketers and communicators must learn to predict what will be.

Analytics 96

Analytics Software Technology Data 96

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. It’s not just the naysaying customers who can help you improve your content marketing. Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis.

Social Media 120

Social Media Facebook Print Advertising 120

Doctor Spin

NOVEMBER 29, 2023

“Thought leadership, including PR, is a key strategy for building trust in global markets, leading to new products, market expansion, and company profits.” Thought Leadership as a Trust Strategy in Global Markets: Goldman Sachs’ Promotion of the ‘BRICs’ in the Marketplace of Ideas. Be genuine in your communications and actions.

Leadership 52

Leadership Strategy Wikipedia eBook 52

Landis PR

FEBRUARY 26, 2024

It is not merely to make our clients known in their community but also to contribute to constructive dialogue and policy change. The other major opportunity for PR pros in the public policy world is to contribute to thoughtful, coordinated messaging.

Policies 59

Policies Publicity Community Construction 59

Shift Communications

OCTOBER 2, 2014

Six months before any of us knew the market would crash, I considered my decision to enter the PR industry a calculated career risk. The strategic side of the PR coin can, and should be, as creative in nature as any other type of marketing. First, the industry does a lot more than press releases and media outreach.

Creativity 141

Creativity Construction Agency Social Media 141

Shift Communications

DECEMBER 6, 2017

There’s an overarching trend in the client service business. We have good spokespeople, our experts have bold opinions, and we’re doing something different in the market. Your job in a client service business is to find a way to tie that client into an interesting trend they haven’t heard of. Prospect: “I have no idea.

Agency 113

Agency Pitching Construction Trends 113

Shift Communications

DECEMBER 8, 2016

What we often find is that reporters have heard anecdotal stories about general trends, but need data to round out a story. Here’s an example of how SHIFT used survey data to drive media coverage and marketing exposure. Strategies: -Demonstrate leadership by providing commentary and data around top IT and workplace trends.

Survey 60

Survey Data Brand Branding 60

5W PR

SEPTEMBER 1, 2019

Creating an intelligent and effective marketing strategy requires a lot of attention to detail and research. Because of this, creating audience personas is a tried and true method for digital marketers to get in the heads of their target consumer audience. After all, it’s hard to speak to a customer that a brand hardly knows.

Construction 68

Construction Consumer Instagram Strategy 68

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. Creatives are on the pulse of what’s trending but are also able to think outside the box.

Creativity 52

Creativity Agency Brand Branding 52

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. Creatives are on the pulse of what’s trending but are also able to think outside the box.

Creativity 52

Creativity Agency Brand Branding 52

Barokas

DECEMBER 20, 2017

We address current trends and technology and talk about what our association is doing for members. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America. s gross domestic product is construction-related. The best source of content is members themselves.

Construction 68

Construction Healthcare Leadership Local 68

Cision

AUGUST 4, 2016

ABB’s size, market share and R&D commitment puts the company in a unique position to innovate our world’s energy and automation infrastructure. What is happening in the market that caused such a large investment? Use your sales order as a proof point to the bigger market trend, not the other way around.

Pitching 0

Pitching Energy Media Relations Social Media 0

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. PR should be the first thing you do and it should be done every day.

Small Business 213

Small Business Fashion Groups Local 213

Agility PR Solutions

MAY 5, 2019

The post New study reveals disparity between AI talk and AI knowledge—where do you fit in? appeared first on Agility PR Solutions.

Study 60

Study Construction Trends Marketing 60

OnePitch

NOVEMBER 17, 2022

I have found that the most challenging and rewarding time in PR is when the client doesn’t have any news and we need to get scrappy and tie into trends. My least favorite is UVMs because the numbers can get a little ridiculous, but we do some sort of number for our analytical marketing counterparts. .

Strategy 52

Strategy Real Estate Media Pitching 52