Onclusive

DECEMBER 19, 2019

As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. Call it “marketing ventriloquism.”

Marketing 195

Marketing Advertising Advertising System 195

Sword and the Script

OCTOBER 19, 2021

Among a few of the eccentric companies, even pseudo competitors – those with a bit of overlapping technology – were persona non grata on company pages, blogs, press releases, reports and so on. Is this applicable in B2B marketing as well? A few that take this to the other extreme in the hopes of capturing branded search traffic.

Marketing 93

Marketing B2B Construction Consumer 93

5W PR

APRIL 8, 2024

That’s where PR steps in, tearing down these barriers and constructing a more relatable narrative. Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Curating messages for online audiences Press releases alone just won’t cut it anymore.

Consumer 78

Consumer Financial Ethics Banking 78

Sword and the Script

OCTOBER 2, 2018

The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. The 1P of Marketing? 25% of CMOs say they have a leading role in market selection. Is Marketing Getting Broader or Deeper?

Survey 97

Survey Marketing Product Launch Analytics 97

Practical Law Construction

NOVEMBER 2, 2022

In recent years there has been recognition within the UK construction industry of the importance of the reduction of carbon emissions. This suggests that climate issues are rising up the agenda and could influence the behaviour of key market players. The point being: the carbon reduction tools are there if parties wish to use them.

Report 52

Report Construction Energy Real Estate 52

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This includes familiarity with social media management, content creation, and influencer marketing. Social media has also become a significant driver for news, business operations, sales cycles and marketing. We must be willing to continuously learn and grow, as well as pivot as needed.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

SEPTEMBER 23, 2019

Constructively gain alignment on scope, timelines, project goals and secure cross-functional support. . Assesses market competition by comparing the company’s product to competitors’ products. Bring products to market. Ability to master new technologies quickly . Responsibilities: .

Engineering 150

Engineering Enterprise Construction Software 150

5W PR

DECEMBER 21, 2018

Influencer marketing combines the old marketing trick of getting celebrity endorsements with the new marketing tool of employing social media to engage your target audience. Influencer marketing is all about storytelling. Currently, video marketing represents more than three-quarters of all Internet traffic.

Trends 68

Trends Marketing Storytelling Construction 68

PRSay

DECEMBER 14, 2021

Funded by investors and exchange-traded funds (ETFs), video game developers and programmers are working full-time to construct this brave new world. a technology company that had its initial public offering of stock in March, says it intends to build a human “co-experience” platform that will be shared among billions of users.

Real Estate 157

Real Estate Journalism Construction Newspapers 157

Critical Mention

JULY 15, 2020

“The release of our Media Contact Database is the culmination of months of tireless work by the Critical Mention engineering, DevOps, product and data curation teams,” said Vishal Padhye, Chief Technology Officer at Critical Mention. “We About Critical Mention.

Media 108

Media Radio Television Engineering 108

Stern + Associates

NOVEMBER 28, 2023

Housing developers and construction businesses can create living spaces that support happiness. And of course, marketers can spread uplifting messages.

Employee 117

Employee Financial Resources Construction 117

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. If not, you should. In addition, the average respondent consumes 1.5

Video 78

Video Trends Strategy Marketing 78

Presspage

JUNE 16, 2023

Additionally, AI algorithms can help streamline the process of constructing press releases. By analyzing vast amounts of data, such as financial reports, market trends, and news articles, AI can provide IROs with valuable information and recommendations for crafting engaging and informative press releases.

Financial 78

Financial System Ethics Data 78

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? The algorithms that power artificial intelligence (AI) tools are built on a foundation of human judgment calls ­– but humans sometimes make mistakes.

Local 99

Local Community Ethics Education 99

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Practical Law Construction

SEPTEMBER 7, 2022

There is no doubt that technology has been and will continue to transform construction. Technology is a wide term, but it is enough to mention concepts such as BIM and Digital Twins or look at the emphasis on modern methods of construction (MMC) in the Construction Playbook to get a feel for where construction is heading.

Construction 52

Construction Software System Technology 52

Landis PR

AUGUST 28, 2023

From iPhones to self-driving cars, we have adapted our lives around technology, and most recently, AI. When we interact with others, we utilize empathy, such as warmly greeting a client, giving our full attention in meetings or being curious about colleagues’ interests and lives and offering constructive feedback.

Construction 52

Construction Technology Meeting Social Media 52

Practical Law Construction

DECEMBER 16, 2020

Standard form updates to reflect legal developments are almost always welcome – it saves the parties from having to wield the red pen, helps standardise market approach to certain issues and reduces the likelihood of dispute. During Stage One (the pre-construction phase), the parties develop the scope, design and agree a price for the works.

Construction 87

Construction Banking Course Government 87

5W PR

AUGUST 12, 2019

For a construction company, that could mean poor safety standards with a string of citations. How about a federal lawsuit against a multilevel marketing company? Embrace and implement trust-based marketing internally and externally, a strategy whose foundation is rooted in openness and honesty. Look at your advertising.

Corporate 68

Corporate Reputation Marketing Employee 68

Stephen Waddington

APRIL 13, 2022

and construction, which fell by 0.1%. If you’re increasing salaries by five percent in a market where inflation is six percent the impact in real terms is a salary cut. Unfortunately, those markets such as culture, entertainment and hospitality that were hit hardest by COVID-19 will be at the sharp end of a recession.

Energy 131

Energy Government Crisis Policies 131

Wadds Inc.

AUGUST 14, 2023

A positive outlook and new found resilience underpins the UK and EU marketing communications marketplace, with acquisition opportunities for businesses offering strong propositions and sought-after capabilities. Paul Winterflood How is the UK market performing right now? We are bullish about the market for the medium term.

Agency 52

Agency Sports Public Affairs Creativity 52

PRSay

JUNE 7, 2021

This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization. Build the camaraderie needed to face crises. Illustration credit: astel design ].

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Shift Communications

AUGUST 28, 2017

Public relations, marketing, and communications aren’t known for their futurist perspectives. In the new era of intelligent machines, we marketers and communicators must learn to predict what will be. With these technologies, turning data into valuable insights is within everyone’s reach. Vice President, Marketing Technology.

Analytics 96

Analytics Software Technology Data 96

Practical Law Construction

FEBRUARY 9, 2021

This article examine two categories of issues that frequently arise in construction arbitrations related to Qatar: The enforcement of arbitral awards. Construction activity in Qatar. The construction market in the Middle East and Africa was projected to be the fastest growing construction market in the world between 2018 and 2022.

Construction 52

Construction Policies Exercises Internal 52

Shift Communications

DECEMBER 22, 2015

In part one of this series , we covered the concept of a 10x Marketer and why you need one. Now, what qualities and skills really make a 10x Marketer? It would be easy to list out the skills that you would find on a typical job description, but it’s not enough to look for someone with digital marketing experience. Probably not.

Marketing 60

Marketing How To Construction Creativity 60

Sword and the Script

FEBRUARY 6, 2018

Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. In reviewing the study, I think it has implications for business in public relations and content marketing. Technical expertise is particularly relevant to the B2B technology space. 4 Ways for Business to Build Trust.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Sword and the Script

MARCH 3, 2015

McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled: The dawn of marketing’s new golden age. In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Barokas

SEPTEMBER 28, 2018

Chanlogic aggregates data on sales, inventory, marketing and more across all channels to provide accurate profitability reports to brands. The company’s app already has early success in the construction market, providing digital manuals, an immersive interface and the ability to assign tasks and share status.

Construction 111

Construction Case Study Mobile Meeting 111

Karen Freberg

JUNE 6, 2022

As everyone knows, I love my technology, but there is nothing like in person experiences and meet ups. I also underestimated the time it would take me to drive – especially when several parts of the way were under construction. First, it was SOOO good to see friends and colleagues IN PERSON! I missed my friends. Best Wishes,

Conference 72

Conference Construction Travel Meeting 72

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Practical Law Construction

JULY 21, 2020

There are five guidance notes covering: The Scheme for Construction Contracts 1998. Construction contracts and construction operations. I got construction contracts and construction operations. In case you are unfamiliar with either the notes or the event, what follows are a few thoughts about both. Jurisdiction.

Construction 52

Construction Trends Technology Consumer 52

PR in High Definition

JULY 28, 2022

No sector, industry or market could claim to be better off without data-driven insights that allow them to make informed decisions. So, what are some examples of the ways data has driven real life change in different markets? From the world of sport, to gaming, energy, medicine, construction, and more. Let’s take a look.

Analytics 62

Analytics Data Energy Sports 62

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. Be eager, humble, hardworking and accepting of constructive criticism. I’ve never looked back. Maybe, but maybe not. Rapid Fire Round.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs.

Crisis 151

Crisis Government Energy Community 151

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. The biggest change, however, has been because of technology. I think technology will continue to re-define the industry. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Mindful Marketing

JANUARY 23, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Often those fortunate enough to earn a college degree proudly display their diploma in their office or another personal location. Check out Mindful Marketing Ads and Vote your Mind!

Education 126

Education Financial Engineering Transportation 126