PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I could probably construct half a dozen or so propositions. Creativity seems to be more limited to content and tactics rather than research and problem identification. This is curious when there are so many obvious connections.

Publicity 46

Publicity Storytelling Study Journalism 46

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: As the author says, “coffee as an international social phenomenon is severely underrated.&# Why: Rather than imposing a definition of “God,&# the author explains her construct. John Cleese’s talk at the 2009 Creativity World Forum on creativity. Crossing cultures with coffee , from Basecamp.

Measurement 40

Measurement Tourism Creativity Blogging 40

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I could probably construct half a dozen or so propositions. Creativity seems to be more limited to content and tactics rather than research and problem identification. This is curious when there are so many obvious connections.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I could probably construct half a dozen or so propositions. Creativity seems to be more limited to content and tactics rather than research and problem identification. This is curious when there are so many obvious connections.

Publicity 40

Publicity Storytelling Study Journalism 40

Waxing UnLyrical

MARCH 11, 2015

Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ). Our understanding of PR metrics needs a paradigm shift, though.

Measurement 40

Measurement How To Analytics Customer Service 40

PR Matters

JANUARY 12, 2018

each of your social media communities, internal comms, the media, customers, speeches, investor updates, website copy, etc.). Do Be: The best communicator you can be, in all your efforts – both speaking and writing. It means avoiding the unnecessarily complex and convoluted in what you write and say.

Reputation 133

Reputation Construction Writing Communications 133

Stephen Waddington

AUGUST 19, 2019

Learning a craft and taking a positive outlook to constructive feedback Learning doesn’t stop when you graduate. Critical review is an important part of the creative process. The only way to be a better writer is to read and write more. International working, being always on, and a 24/7 economy are the drivers for employers.

Comparison 102

Comparison Privacy Employee Construction 102

PR 20/20

JULY 3, 2018

Johnson is a content marketer who wrote an article for Skyword’s Content Standard about natural language generation (NLG), an AI technology that automatically writes data-driven narratives. This particular form of artificial intelligence may one day have the potential to put many of my buddies out of a job,” she writes.

Content Marketing 40

Content Marketing Marketing Data Technology 40

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. There is no wrong answer here so long as the system captures the information you need to write a complete report. Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”).

Report 52

Report How To Marketing Analytics 52

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Internal Datasets. Tip: Brands get creative and overlap hero content types. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Construct buyer personas. Write data-driven content. Develop ad copy and creative.

Marketing 53

Marketing Software eBook Technology 53

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. The public will forgive and forget.

Web 40

Web Pitching Local Report 40

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. As Kirstene Stewart states, “Homogeneity is a creativity killer.”

Employee 40

Employee Internal International Corporate 40