Barokas

JULY 26, 2018

As I was thinking back over the last 19 years, I thought of all the useful skills I’ve acquired – how to write a creative pitch in under 200 words, how to provide feedback to a client who might not want to hear what you have to say, how to stay calm during a crisis when everyone else is at an emotional high, and on and on.

Construction 113

Construction Pitching Agency Crisis 113

Prohibition

JANUARY 25, 2018

Part of the written assignment was to write a blog post addressing the lack of diversity in the public relations industry. Since constructing effective campaigns requires creativity, insight from multicultural team members so different to me was invaluable. We’ll give you one guess who came first!

Creativity 48

Creativity Construction Corporate Pitching 48

Prohibition

JANUARY 25, 2018

Part of the written assignment was to write a blog post addressing the lack of diversity in the public relations industry. Since constructing effective campaigns requires creativity, insight from multicultural team members so different to me was invaluable. We’ll give you one guess who came first!

Creativity 48

Creativity Construction Blogging Corporate 48

Buzzstream

DECEMBER 15, 2021

When pitching comments to journalists or any tactic where an expert is involved in what you’re doing, you can build on this background methodology with a strong company or author bio. SEO is the career path I set upon before honing more directly on the creative side of this industry and therefore, I’m always keeping tabs on the bottom-line.

Digital PR 83

Digital PR Data Survey Construction 83

The Hoffman Agency

MARCH 20, 2017

Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. But, try bringing that down one notch. In other words, the PR consultant is a salesperson. Selling an intent.

Publicity 63

Publicity Construction Agency Advertising 63

Wadds Inc.

JANUARY 16, 2023

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. In my nearly 40 years in this work, I have learned through various experiences to practise the habit of resiliency.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. We’ll start with the most important aspect, which is crucial to your pitch standing a chance of getting picked up. It’s also crucial to understand sectors when pitching pieces.

Writing 71

Writing Pitching Study Data 71

Sword and the Script

FEBRUARY 6, 2018

Using your technical experts to explain emerging concepts and breaking down trends – without a sales pitch – will be useful for customers and prospects and build confidence in your business. Features and benefits look good on a creative brief, but people still want to do business with other people they know, like and trust.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. Suggesting that knowledge is constructed from experiences and ideas. Is there a way to practice clear thinking? I’m on a mission to think better. Pragmatism. Constructivism. Deconstruction.

eBook 52

eBook Analysis System Data 52

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. To land a position in the PR course at RMIT, students need to sit a test to ensure that they have the necessary general knowledge , writing skills and linguistic motivation to be a PR grad. Image: Marc Benton via Flickr, Creative Commons 3.

Publicity 90

Publicity How To Course Facebook 90

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett. Take a giant step back: Rebekah Iliff

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

FEBRUARY 15, 2024

Is the person writing someone with experience in the topic? But your time is better spent writing better content. If you get a link from a site that doesn’t look great or isn’t writing great content, it’s probably not quality. Building and Pitching New Content New, fresh content is one of the best ways to get quality links.

How To 71

How To SEO Google Examples 71

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

prTini

SEPTEMBER 1, 2014

Passion, creativity and action are the only things you need to change the world. NickWestergaard : We’re big fans of innovating work beyond the typical 9-5 construct, so we’re all ears whenever Nick Westergaard and co-host DJ Waldow talk work habits, work-life balance and everything in between during their podcast, Work Talk Show.

Meeting 67

Meeting Social Media Construction Creativity 67

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Bad Pitch Blog

APRIL 2, 2006

Meanwhile end of PJ Ink’s crass, poorly-constructed e-mail has bizarre words I’d like to share with you. PR People Unite and let''s stop pitches like this from a) coming to reporters and b) immediately being forwarded to us with Can you believe someone did this, Richard?" So, folks, meet my Bad Pitch of the month, so far.

Television 40

Television Advertising Advertising Corporate 40

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. Use Your Imagination.

Web 40

Web Pitching Local Report 40