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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. But it takes time and commitment to identify an actionable noble cause, establish a voice and gather fans,” write Debbie Wetherhead and Mandy Roth for PRSA. Good morning from Atlanta!

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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. As a result, B2B marketing writers turn to analytics and social media to inform their writing. You’ll learn a lot that will inform your writing. Sit in on sales and support calls.

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4 Ways Your Press Release is Missing the Mark

Cision

Writing press releases is hard, or at least writing good ones that stand out is. So why do you write like that? People aren’t desperately scouring the Web looking for your news. I don’t understand why people write such snooze-inducing quotes for press releases. It’s Dry as Dirt. Do you want to read that?

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The Death of the Press Release.

Maxim Behar

You may have noticed that with the advent of Web 1.0 and the rise of news sites on the World Wide Web, the “press release” got a bit of a makeover as a “news release.” My advice: if you know how to write it, tweet it. The press release was an old-school instrument for communication with our client’s target audience.

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Crisis Communications & Social Media When “It” Hits the Fan

PRSay

Within minutes he posted a video to the web. If you still live in the dark ages in which you write a news release from scratch, then send it up the chain of command for approvals and changes, then take it back for re-writes, then send it for a final approval, then you disseminate the information to the world, you have a lot of work to do.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. After more than a decade researching, writing, and speaking about AI, as well as piloting dozens of smarter technologies through the agency and Marketing AI Institute, I am convinced that AI will be the most transformative technology of our lifetime. Growing smarter.

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Bringing Employees Back to Work Safely

PRSay

PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. She is also the chief curator of HJMT Media Company, LLC, where she writes two blogs: NYLifestyleBlog.com and ATriathletesDiary.com. Virtual meetings also help people working from home feel more engaged.

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