PR 20/20

MARCH 12, 2019

No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. A software assistant like Grammarly uses AI to offer recommendations on how to write better. In all cases, AI is used, in various contexts, to “read” and “write” human language. That’s impressive.

Content Marketing 40

Content Marketing Company System Marketing 40

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

Social Media 78

Social Media Web Media Measurement 78

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. With the advent of Web 2.0, The growing significance of the “social web” (or web 2.0,

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently.

Internal 64

Internal International Data Media 64

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Will you hold an external or internal press conference? Media contacts – These are the journalists and bloggers who will write about your business. How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). The future of digital and social media in government comms.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. Pay-per-click (PPC) advertising costs might increase. Mark as read Approve comment Nice write-up Erica! Of course, I am making some assumptions here.

Google 101

Google Nonprofit Engineering SEO 101

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. Online advertising has changed.

Tools 136

Tools Publicity Measurement SEO 136

Where the Fishermen Ain't

OCTOBER 27, 2015

” In August 2001, I started blogging and writing about these and other developments. Of course, a lot of innovation on the social web has happened since, to say nothing of the new and different ways companies continue to adapt, leverage, and at times struggle with it. Doing My Thinking In Public: As before, I’m writing.

Web 20

Web Government Technology Corporate 20

Where the Fishermen Ain't

OCTOBER 27, 2015

” In August 2001, I started blogging and writing about these and other developments. Of course, a lot of innovation on the social web has happened since, to say nothing of the new and different ways companies continue to adapt, leverage, and at times struggle with it. Doing My Thinking In Public: As before, I’m writing.

Web 20

Web Government Technology Corporate 20

Flack's Revenge

JULY 11, 2018

They huddle around a conference room table. Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn.

Insurance 204

Insurance Insurance Advertising Advertising 204

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. While most media kits today are digital, some brands still utilize physical media kits for large events such as conferences and conventions.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

OCTOBER 15, 2019

When you do advertise, don’t just rely on one link and single tweet. In addition, you should also tag your URLs with UTM codes to see what your web analytics has to say – the difference between engagements and CTRs. Conference handles. Bloggers and influencers, that I have determined are credible. Professional associations; and.

B2B 79

B2B Facebook Advertising Advertising 79

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Travel 79

Travel Case Study Creativity Advertising 79

ZudePR

MAY 31, 2015

Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

JULY 5, 2017

PR manager shows organizations how to leverage web networks for business development purposes. In this case, PR manager plans and runs advertising campaigns. They develop programs for formal press conferences and routes for informal press tours. Some companies allocate budgets for promotion on social media.

Infographics 63

Infographics Corporate Policies Reputation 63

Bad Pitch Blog

JULY 8, 2008

While answering our questions he notes he was “on a conference call while writing a story and updating Twitter on the awful cliches (he’s) hearing.” On top of that, smaller companies feel they don’t need advertising; they need PR for “earned” (free) media. He was kind enough to oblige by doing this Q&A.

Print 43

Print Pitching Twitter Advertising 43

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Advertising and marketing people might have used to have control. Advertising can’t do that.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Paid promotions can appear on a fake news site or run alongside a conspiracy theory-fueled Facebook page without an advertiser even realizing it happened.

Financial 190

Financial Reddit Advertising Advertising 190

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. Look at conference speakers and you’ll find lots of male leaders. High Income Business Writing.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

JULY 23, 2014

Don''t write one post for all platforms; ensure the sizing and tone of visual content matches each of your channels. For example, to ensure high-quality content, Facebook stipulates advertisers share photos with no more than 20 percent text in the ad''s image. (@kimgarst) July 18, 2014. Batch Content. Marry content with context.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Waxing UnLyrical

SEPTEMBER 14, 2010

In this world of Web 2.0, I believe that the communications industry as a whole - Marketing, Advertising, Public Relations, is moving closer and closer together as it becomes easier to curate all of the communications online. A lot of defining PR comes down to NOTs: its not sales, its not marketing, its not advertising.

Facebook 106

Facebook Twitter Education Industry 106

Waxing UnLyrical

APRIL 19, 2018

Zoom : Zoom video conference allows you to have video conferences with anyone from around the world. Skype : Similar to Zoom, this video/phone conferencing platform allows free video conference one-to-one and free unlimited audio conferences for groups. It also includes screen share, a chat function and a record feature.

Nonprofit 76

Nonprofit Tools Marketing Skype 76