ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

Deirdre Breakenridge

JANUARY 7, 2016

We hosted a terrific session with Michael Brito, Rebekah Iliff and Lee Odden on the same topic during this year’s PRSA International Conference ( “You Can Be a #ContentMachine” ) and it was clear from the discussion that PR pros want to empower themselves using content , and not be overwhelmed by it. Write an ebook?

Survey 90

Survey Marketing Content Marketing Measurement 90

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Could just one metric measure PR? We are big fans of Katie here at CoverageBook. A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Cision

MAY 2, 2016

.” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. ” – Emily Bell, writing for CJR. Facebook Instant Articles let publishers distribute articles to the Facebook mobile app that load and display possibly 10 times faster than the mobile web.

Mobile 120

Mobile LinkedIn Facebook Google 120

Polaris

JULY 31, 2014

For example, many thought-leading journalists and bloggers use Twitter (and other social platforms) to promote their latest published writing. You still need to meet people one on one, participate in networking events and attend industry conferences. Google Alerts will track mentions of your product on the web and on blogs.

Social Media 103

Social Media Marketing Media Twitter 103

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. This year’s Content Marketing World kicks off on September 6 in Cleveland, Ohio, The main conference takes place Wednesday, September 7 and Thursday, September 8, book-ended on Tuesday and Friday with workshops and industry labs.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

Social Media 78

Social Media Web Media Measurement 78

Waxing UnLyrical

NOVEMBER 22, 2010

Why did you write Open Community ? Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). PR Measurement and Evaluation – an interview with Richard Bagnall.

Education 40

Education Measurement Government Interviews 40

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. With the advent of Web 2.0, The growing significance of the “social web” (or web 2.0,

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. To capitalize on this effect, each web page should have an attractive meta-description tag, and landing pages should be "sticky" with both content and user-interface.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Ann Wylie gives you some funny formulas to spice up your writing Thanks so much for stopping by WUL! D’oh, you say. Pull out the bag of tricks.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Fjord- All-In-One from Meltwater on Vimeo.

Internal 64

Internal International Data Media 64

Waxing UnLyrical

NOVEMBER 7, 2010

How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. I’ve been to enough conferences where the moderators/speakers sucked (and live in deathly fear of that being applied to me). Do you really need another reason? I’ll give it to you: palooza! Palomino wins this round.

Facebook 57

Facebook Measurement Twitter Social Media 57

PR 20/20

AUGUST 17, 2017

Since that time we’ve conducted dozens of individual sessions for clients and group events at conferences. Interested in holding a Marketing Growth Hackathon at your business or conference? Measure which verticals are performing best and where you can see the most potential for growth. Conversion Rate Optimization.

Marketing 49

Marketing eBook Case Study Comparison 49

Waxing UnLyrical

SEPTEMBER 28, 2010

“The plan elements include press conferences and media phone interviews, call center recorded messages and call center reps, our Web site, and social media.&# Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? These fine folk did: Jan.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. It was fun. Sounds interesting, huh? Regardless, thanks for visiting!

Measurement 58

Measurement Tourism Community Social Media 58

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Will you hold an external or internal press conference? Media contacts – These are the journalists and bloggers who will write about your business. How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

JANUARY 23, 2011

Why: this was the post by which I originally “discovered&# Brian and his writing, when it was published earlier as a guest post for Building Moxie. At 1,057 words, I dare you to tell me this isn’t an amazing piece of writing. A non-techie explanation of how web pages are secured , by Philip Sheldrake.

Blogging 47

Blogging Measurement Facebook Twitter 47

Waxing UnLyrical

AUGUST 22, 2010

Why: when social media “gurus&# – or any “gurus,&# for that matter – are self-deprecatingly stumbling over themselves all over the social Web, just point them to this. Bloop Bloop: The Conference Call | Waxing UnLyrical says: August 28, 2010 at 10:38 am [.] You know why. Wanna Subscribe?

Twitter 68

Twitter Facebook Measurement Blogging 68

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. 66% said conferences (including virtual). Here’s how the top five answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. PR measurement. PR measurement. PR measurement.

B2B 118

B2B Marketing Survey Software 118

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. website visitors and sales leads) 3.

Measurement 80

Measurement Publicity Analysis Tools 80

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: Content Marketing is the New Conference ). Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Source: PR Measurement ). Source: B2B Sales Cycles ).

Survey 178

Survey Marketing B2B Study 178

PR Conversations

AUGUST 9, 2011

Twitter offers potential for conferences, launches, announcements, stunts and many other PR events – and we’ve seen it used well, and badly. Media on event, especially if working overseas, appreciate wifi during travel time when they can write up reports, upload or use social media.

Twitter 40

Twitter Social Media Conference Video 40

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. While most media kits today are digital, some brands still utilize physical media kits for large events such as conferences and conventions.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Rather than the full-blown press conference of yore (where breaking news could derail plans and quash media attendance), it usually makes more sense to share news through an exclusive arrangement with a single digital journalist. Today, everything is measurable and measured. Embracing a new content model.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Waxing UnLyrical

NOVEMBER 21, 2010

You don’t have to be Einstein to start measuring smartly. Beginners’ guide to web data and analytics: ten steps to love and success , from Avinash Kaushik’s Occam’s Razor. Suffice it to say that if you’re trying to make sense of web analytics, this is a great place for you to start.

Measurement 47

Measurement Analytics Conference Web 47

Waxing UnLyrical

DECEMBER 21, 2010

I’ve often thought about writing down why exactly it is that I love Amplify, but never got around to doing it. And Amplify.com truly brings together all the aspects of social media blogging with an integrated community interested in finding and discussion the best of the information and sites the web has to offer.

Facebook 108

Facebook Twitter Blogging Social Media 108

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Craig Dekshenieks | Aderant. 10) A pullback on PPC.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

OCTOBER 15, 2019

In addition, you should also tag your URLs with UTM codes to see what your web analytics has to say – the difference between engagements and CTRs. Conference handles. Finally, I strongly recommend doing this during conferences and tradeshows and targeting hashtags. Professional associations; and.

B2B 79

B2B Facebook Advertising Advertising 79

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). He's also a world-leading web strategist, content marketer, author, and speaker. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

DECEMBER 12, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Holly And The Ivy December 12th, 2010 Tweet As I write this, it is grey and damp outside. Christmas music is playing in my house. I just couldn’t see a theme to them all.

Writing 60

Writing Measurement Tourism Twitter 60

Waxing UnLyrical

DECEMBER 9, 2010

"Keep It Simple" On The Web! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? This post was mentioned on Twitter by Shonali Burke, SarahSkerik. Rachael Seda said: Online Videos 101: Keep It Simple, Stupid via @shonali [link] [.] Wanna Subscribe?

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago. “Writing makes me aware.

Communications 81

Communications How To Blogging Content Marketing 81