Offleash

AUGUST 15, 2017

I kept coming back to those thoughts as I prepared my talk for the recent Evans Data Developer Relations Conference in Palo Alto, which happened to fall on my 16 th anniversary working with software dev companies. Without the imagination of developers, for example, the web as we know it wouldn’t exist for you to read this blog on.

Company 40

Company Software Creativity Web 40

Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. bring creative ideas and execute them? On and on the lists go…. Talk to Us !

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

wiredPRworks

JUNE 17, 2016

In my session, “WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!], WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!]. I'm excited to present an interactive session that highlights centennial celebrations!! I'd love to meet you!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Beyond PR

AUGUST 31, 2016

This year’s Content Marketing World kicks off on September 6 in Cleveland, Ohio, The main conference takes place Wednesday, September 7 and Thursday, September 8, book-ended on Tuesday and Friday with workshops and industry labs. Main Conference – Day 1 (September 7). Main Conference – Day 2 (September 8).

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

JUNE 16, 2015

Writing for a WSJ business blog, Steven Perlberg reported: CNN is creating an in-house studio that will produce news-like content on behalf of advertisers, a move that reflects marketers’ growing desire for articles and videos that feel like editorial work. It’s not just the space a business will pay for, but the creative and text too.

Advertising 60

Advertising Advertising Ethics Journalism 60

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Mark as read Approve comment Nice write-up Erica! Of course, I am making some assumptions here.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Ann Wylie gives you some funny formulas to spice up your writing Thanks so much for stopping by WUL! D’oh, you say. Pull out the bag of tricks.

Blogging 86

Blogging Writing Facebook Twitter 86

Sword and the Script

SEPTEMBER 27, 2016

Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated to me a clear lack of situational awareness as to the current state of affairs. A small agency like this one provides access to creative senior talent at reasonable rates. We weren’t seeing a whole lot of results.

B2B 60

B2B Corporate Agency Creativity 60

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

SEPTEMBER 21, 2015

And as a tribute to PRAXIS, today’s roundup highlights some of the experts speaking at this year’s conference. That’s why it gets read,” writes Paul Mottram as he explains how to turn “content pollution into content marketing effectiveness.” Ekla Cholo Re if need be. ” 2.

Travel 40

Travel Content Marketing Corporate Writing 40

Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. In other words, something very unusual. Do you really need another reason? Wanna Subscribe?

Facebook 57

Facebook Measurement Twitter Social Media 57

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Media lists, writing, monitoring, coverage reports, brainstorms.

Tools 136

Tools Publicity Measurement SEO 136

Where the Fishermen Ain't

OCTOBER 27, 2015

” In August 2001, I started blogging and writing about these and other developments. Of course, a lot of innovation on the social web has happened since, to say nothing of the new and different ways companies continue to adapt, leverage, and at times struggle with it. Doing My Thinking In Public: As before, I’m writing.

Web 20

Web Government Technology Corporate 20

Where the Fishermen Ain't

OCTOBER 27, 2015

” In August 2001, I started blogging and writing about these and other developments. Of course, a lot of innovation on the social web has happened since, to say nothing of the new and different ways companies continue to adapt, leverage, and at times struggle with it. Doing My Thinking In Public: As before, I’m writing.

Web 20

Web Government Technology Corporate 20

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

OCTOBER 22, 2010

A 236% increase in media mentions in 2009 over the previous two years combined; A total of 37,316 My Wellness ScoreCard completes, which were a 130% increase over the previous year; and A 72% increase in web traffic over the previous year with 207,048 web visitors. It’s pretty good. Not that difficult, is it? Wanna Subscribe?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

AUGUST 22, 2010

Image: Zen Sutherland , Creative Commons I finally did get my laughs in before the clock struck midnight, thanks to Bill Murray’s exquisite performance in The Man Who Knew Too Little. Bloop Bloop: The Conference Call | Waxing UnLyrical says: August 28, 2010 at 10:38 am [.] Wafted straight into the sunset, did Evening.

Twitter 68

Twitter Facebook Measurement Blogging 68

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. 66% said conferences (including virtual). A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it.

B2B 118

B2B Marketing Survey Software 118

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Rather than the full-blown press conference of yore (where breaking news could derail plans and quash media attendance), it usually makes more sense to share news through an exclusive arrangement with a single digital journalist. This can mean digital video, creative Instagram posts, and inbound marketing techniques.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Flack's Revenge

JULY 11, 2018

They huddle around a conference room table. A Big Idea delivered in some agency conference room likely spawned these campaigns. In my previous role in enterprise software sales and consulting, we dealt with similar tech, and pitched it to prospects as software that turned your phone into a web browser. The lights go dark.

Insurance 204

Insurance Insurance Advertising Advertising 204

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. It helps cut through the clutter with creative targeting. Conference handles. Smart spending in this way can have outsized benefits.

B2B 79

B2B Facebook Advertising Advertising 79

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). He's also a world-leading web strategist, content marketer, author, and speaker. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

Waxing UnLyrical

DECEMBER 21, 2010

Image: Matthew Smith via Flickr, Creative Commons Can you say “love at first byte&# ? I’ve often thought about writing down why exactly it is that I love Amplify, but never got around to doing it. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Facebook 108

Facebook Twitter Blogging Social Media 108

Waxing UnLyrical

NOVEMBER 21, 2010

Beginners’ guide to web data and analytics: ten steps to love and success , from Avinash Kaushik’s Occam’s Razor. Beginners’ guide to web data and analytics: ten steps to love and success , from Avinash Kaushik’s Occam’s Razor. You don’t have to be Einstein to start measuring smartly.

Measurement 47

Measurement Analytics Conference Web 47

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago. “Writing makes me aware. Internet lifestyle junkie.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

DECEMBER 12, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Holly And The Ivy December 12th, 2010 Tweet As I write this, it is grey and damp outside. Christmas music is playing in my house. I just couldn’t see a theme to them all.

Writing 60

Writing Measurement Tourism Twitter 60

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. votes, comments, inbound links) and web analytics data (e.g.

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

DECEMBER 9, 2010

Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process. "Keep It Simple" On The Web! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Keep it as simple as possible. Invest in an HD video camera.

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

DECEMBER 7, 2010

And now, with social media, we’re extending that quest to the social Web. Image: Heart Industry via Flickr, Creative Commons Thanks so much for stopping by WUL! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Or with a person whose reputation is dodgy?

Reputation 73

Reputation Measurement Social Media Tourism 73

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. Look at conference speakers and you’ll find lots of male leaders. High Income Business Writing.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Conversations

FEBRUARY 5, 2015

In the second half of his guest post, Spear suggests 20 female speakers who specialize in “science communications” who he believes, individually or collectively, can help conference organizers to achieve at least some of the above. Nor should we think of experience, knowledge and creativity as being innate to one cohort group.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

In the second half of his guest post, Mike Spear suggests 20 female speakers who specialize in “science communications” and who he believes, individually or collectively, can help conference organizers to achieve at least some of the above. Think outside the conference tick-box of topics and speakers. By Mike Spear.

Communications 40

Communications Conference Government Policies 40

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Zoom : Zoom video conference allows you to have video conferences with anyone from around the world. Guest Post by Laura Petrolino.

Nonprofit 76

Nonprofit Tools Marketing Skype 76