Sword and the Script

JUNE 15, 2021

And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind. Don’t sit in the booth at conferences – go to the sessions. A few years back I was at a workshop at a conference for legal technology. The full report – State of Writing – is freely available on the web.

Survey 117

Survey B2B Marketing Interviews 117

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. It’s pretty good.

Measurement 60

Measurement Social Media Tourism Twitter 60

Communications Conversations

OCTOBER 10, 2019

Those are two huge needs in the year ahead–especially given the burgeoning needs of the storification of the social web. ” I’d be doubling down on finding resources that could help me measure, track and analyze every piece of data we had. But, I also see a few obvious areas where I would definitely add budget.

Brand 79

Brand Branding Survey Conference 79

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

ImPRessions - Crenshaw Communications

JULY 11, 2018

The main job of the PR person at this point is to control every aspect she can, from the client briefing down to the conference line chosen for the interview. PR measures up. Clearly it’s best to have metrics established in advance as well as access to data like a client’s web analytics.

Report 136

Report Interviews Pitching Construction 136

The Proactive Report

JUNE 18, 2021

It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences. Result: Web traffic increased time coincident with this campaign and they received more than 1600 downloads of the Guide. And they paid $500 a month for strategy and measurement. And we had fun.

Small Business 213

Small Business Fashion Groups Local 213

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. However, paid media has historically had a significant advantage over earned when it comes to measuring success. PR needs to track customer behavior, web traffic and revenue generated from communications programs. Data can also help communicators tell better stories.

Data 144

Data How To Storytelling Analytics 144

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Enter earned media management — the system we use to think about, track and measure earned media at Cision. Step 3: Measure. Are you looking to track your earned media in a way that’s easier and more efficient?

Media 101

Media Storytelling System Technology 101

Stuart Bruce

OCTOBER 6, 2016

Most in-house spend is invested in video-based content (62%) with paid social media at 55% along with web design and build also at 55% (down 24% over the past four years). In-house staff are more confident that they can measure the ROI of Digital PR (e.g. In addition, most (62%) expect their digital budgets to grow in the next year.

Training 119

Training Digital PR Media Training Education 119

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. Recently, I had a chance to view a web demonstration of the product and ask some questions. Measure is the dashboard and analytics.

Software 115

Software Tools Publicity System 115

Stephen Waddington

MARCH 31, 2019

© Copyright law backward step for sharing economy and measurement Well intentioned EU legislation aimed at empowering content creators is likely to have unintended consequences for digital services in Europe. Campaign landing page and web newsroom tools Access to the corporate website is a battleground in large enterprise organisations.

Survey 68

Survey Enterprise SEO Web 68

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Could just one metric measure PR? We are big fans of Katie here at CoverageBook. A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

PR 20/20

FEBRUARY 3, 2020

The platforms provides real-time, web-wide measurement of content engagement across all channels, including search, social, and mobile. There’s a conference for marketers who want to get started with AI: The Marketing Artificial Intelligence Conference , or MAICON. The result? More ROI from the content you create.

Blogging 73

Blogging How To Engineering Tools 73

Stephen Waddington

MAY 19, 2020

Planning and measurement If you work in media relations, COVID-19 could be an extinction event. No one wants to attend a two day conference via webinar. There’s been a reduction in audio and video production quality driven by broadband and web conferencing. They need to be planned and built from the ground up.

Crisis 151

Crisis Government Energy Community 151

Prohibition

MAY 9, 2018

For example, if you need to build influence as part of an upcoming conference – you need to be sure your influencer is in attendance. Or if your main objective is to drive web traffic, you need to be sure your influencer has visibility across relevant digital channels. Make it measurable.

B2B 48

B2B Marketing Strategy Corporate 48

Prohibition

MAY 9, 2018

For example, if you need to build influence as part of an upcoming conference – you need to be sure your influencer is in attendance. Or if your main objective is to drive web traffic, you need to be sure your influencer has visibility across relevant digital channels. Make it measurable.

B2B 48

B2B Marketing Strategy Corporate 48

Deirdre Breakenridge

JANUARY 7, 2016

We hosted a terrific session with Michael Brito, Rebekah Iliff and Lee Odden on the same topic during this year’s PRSA International Conference ( “You Can Be a #ContentMachine” ) and it was clear from the discussion that PR pros want to empower themselves using content , and not be overwhelmed by it. Last but certainly not least…measure!

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

NOVEMBER 11, 2017

Web visitors that bounce, maybe more valuable than businesses give them credit for, according to research by Parsely , and reviewed by Lucia Moses of Digiday for a piece titled, Turns out the flyby reader is more valuable than often thought : “Parsely looked at 1.6 Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success.

Study 64

Study Marketing B2B Apparel 64

Cision

SEPTEMBER 15, 2016

A study by Global Web Index found that 80 percent of Internet users own a smartphone. It is also important to keep things relevant; for example, if you run an annual conference or event, you can change the year at the end of your hashtag to make it easy for users to keep track of things. Track what works – and what doesn’t.

Social Media 120

Social Media Marketing Media Study 120

The Awards Blog

MAY 15, 2019

Make sure that every external link you place around the Web pointing to this award includes the same Campaign Name created in your Google Analytics UTM Tracking Code. You can measure how much time visitors to your website spend on the the award page, and count this towards attribution and by extension, the ROI of the award.

Analytics 57

Analytics Google Course Web 57

Polaris

JULY 31, 2014

You still need to meet people one on one, participate in networking events and attend industry conferences. Google Alerts will track mentions of your product on the web and on blogs. Social media is a way to establish and build new business relationships, but it’s not a substitute for actually getting together with people.

Social Media 103

Social Media Marketing Media Twitter 103

Waxing UnLyrical

JANUARY 20, 2012

What folks felt were their biggest measurement successes of 2011: and. Inside PR did an interview with me when I was at the PRSA International Conference last year, and it’s finally up, in case you’d like to have a listen. And till then, happy measuring! We talked about: 1. That’s pretty cool, isn’t it?!

Analytics 56

Analytics Google Measurement Web 56

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

Social Media 78

Social Media Web Media Measurement 78

ImPRessions - Crenshaw Communications

MAY 3, 2017

As there are advances in digital media, public relations measurement and other key areas, staying current can mean the difference between an average campaign and one that really ignites. Everything about a relationship changes when you get off the conference call and out of the office. Is it time for that web analytics session?

Writing 149

Writing Education Pinterest Creativity 149

Beyond PR

SEPTEMBER 29, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Sometimes, it feels like paid media budgets are invincible.

Media 57

Media Advertising Advertising Measurement 57

Cision

MAY 2, 2016

” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. Facebook Instant Articles let publishers distribute articles to the Facebook mobile app that load and display possibly 10 times faster than the mobile web. “Homepages are dead. But so is publishing in general.

Mobile 120

Mobile LinkedIn Facebook Google 120

MaccaPR

APRIL 2, 2015

It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host. Here are top five takeaways from last week''s Social Media Marketing World ( #SMMW15 ) conference: 1. Embrace data and deliver measurable ROI results. Use keywords (e.g.

Social Media 48

Social Media Pinterest Marketing Media 48

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. SocialChorus is an employee communications platform that announced several new products at its customer conference. AirPR has changed its name to Onclusive, which is “derived from the words ‘conclusive’ and ‘inclusive’”, according to a company press release.

Industry 87

Industry Media Technology Employee 87

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. This year’s Content Marketing World kicks off on September 6 in Cleveland, Ohio, The main conference takes place Wednesday, September 7 and Thursday, September 8, book-ended on Tuesday and Friday with workshops and industry labs.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR Conversations

OCTOBER 27, 2023

I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page.

Reputation 52

Reputation Social Media Internal International 52

PR 20/20

NOVEMBER 30, 2022

Tradeshow or conference. Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs. Measurable. To start, pull associated costs in areas like software (marketing automation, CRM system, web hosting), advertising, partners (agencies, designers), and events (tradeshows, webinars). Performance.

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them.

Community 82

Community Publicity Web Social Media 82

Stephen Waddington

JANUARY 17, 2019

Measure and benchmark the results of your campaign based on your goal. It's often used for special editions produced for a conference or event. We’ve all got a story of how an advert has seemingly followed us around the web or how an ad has serendipitously appeared in our newsfeed. Test and learn. That’s just not good practice.

Media 103

Media How To Advertising Advertising 103

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). PR Measurement and Evaluation – an interview with Richard Bagnall.

Education 40

Education Measurement Government Interviews 40

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. Generally, I’m pretty optimistic about these new tools for PR measurement.

Internal 64

Internal International Data Media 64

Waxing UnLyrical

NOVEMBER 9, 2016

I think of printed content (published, web, social, etc.) In PR we beat a concept so hard that it dies a quick and untimely death, only to remain in circulation until the very last PRSA chapter has held its professional development conference. So it seems 50% of PR pros are not measuring, but in all reality they should be.

Storytelling 87

Storytelling Measurement Ethics Web 87

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. To capitalize on this effect, each web page should have an attractive meta-description tag, and landing pages should be "sticky" with both content and user-interface.

Google 101

Google Nonprofit Engineering SEO 101