ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? Showcasing media on your profile is a great way to represent your expertise.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. But what about other assets that the media or customers are likely to see?

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Prepare in advance.

Social Media 117

Social Media Conference Media Corporate 117

Stern + Associates

NOVEMBER 13, 2023

Compounded by a 24/7 news cycle dominated by social media platforms (where nuance simply doesn’t exist and the demand to take a stand is instantaneous), political and social issues have grown even more front-and-center when it comes to executive communications. Make sure you’re not left behind in the new year.

Trends 116

Trends Communications Conference Leadership 116

PRSay

MARCH 9, 2017

Social media is your competition. It was five and a half hours before a news conference was held. Meanwhile, social media posts from the affected police agencies were weak and sporadic, as were any attempts to simply post statements to their official websites. Who is winning that competition? Take a quick test.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

But at least we’re not conference organizers! The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. For those registering for their first hybrid or virtual conference, it might be tempting to approach the event as a throwaway.

Conference 310

Conference Trade Shows Technology Video 310

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Executive Thought Leadership.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

OCTOBER 31, 2023

PR and marketing conferences offer a unique opportunity to learn, networking events , and gain insights into the ever-evolving landscape of these industries. Health Academy Conference: This event addresses PR and communication professionals in the healthcare industry, offering networking event opportunities and targeted programming.

Conference 78

Conference Nonprofit Education Healthcare 78

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. If we think for a moment that we are in ‘just” a technology and social revolution, make no mistake that public relations and news are in the midst of a similar evolution and revolution. Props to PRSA for a stellar conference.

Conference 109

Conference Internal International Storytelling 109

Mark My Words

JULY 25, 2022

Sunak’s social media strategy is masterminded by Cass Horowitz, son of best-selling novelist Anthony Horowitz. This is not a smart move, according to Anthony Ridge-Newman, associate professor of media and communication at Liverpool Hope University. There seems to be a lot of strategy and thinking behind it.”

Social Media 60

Social Media Media Film Leadership 60

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere. Adam Silver Press Conference.

Leadership 164

Leadership Blogging Storytelling SEO 164

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. Read below to learn about the all-star speaker line up and the top reasons to be excited about the conference: It has an incredibly relevant theme. We are excited about attending ourselves! The speakers.

Conference 66

Conference Crisis Management Survey Big Data 66

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Chris and Barbara met via AMA Chicago when Barbara moderated the Social Media 2022 trends panel at Morningstar. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

The Hoyt Organization

APRIL 23, 2024

Incorporate Thought Leadership As part of your non-profit PR strategy, it’s essential to position yourself as a thought leader in its field. Thought leadership involves showcasing your organization’s expertise and perspectives on relevant issues and current events.

Strategy 80

Strategy Nonprofit Social Media Leadership 80

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

APRIL 1, 2021

As the name implies, it launched as an invite-only social media app and was known as a hangout for venture capitalists, tech entrepreneurs and other Silicon Valley elite. It’s a bit like a conference where you can choose to attend lectures from among multiple tracks, but the commitment threshold is very low.

Leadership 321

Leadership Conference Sports Meeting 321

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. Digital and social media have created an experience that’s like “pumping static into a room. We are in the noisy ‘Disinformation Age,’” he said.

Conference 113

Conference Communications Storytelling Social Media 113

PRSay

JULY 23, 2019

20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. Given the continued proliferation of social media, how have you seen the role of journalists evolve in recent years? There is no doubt social media is reshaping the news media and the role of journalists.

Conference 97

Conference Internal International Travel 97

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Will TikTok REALLY take over everything?

Social Media 52

Social Media Trends B2C Media 52

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Here are some key tactics for PR pros to build executive visibility and thought leadership. Finding a voice in the media. A leadership campaign should include a robust bylined content program. Become a constant at conferences. Awards confer that invaluable third-party endorsement, especially for entrepreneurs.

Conference 160

Conference Leadership LinkedIn Social Media 160

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

Executives can use social platforms like LinkedIn to share thoughts and points of view on industry issues and workplace values. Most PR programs will supplement the social elements with content and other tactics that drive thought leadership.

Brand 156

Brand Branding How To Employee 156

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

Of course, with over 706 million global users , LinkedIn is the go-to social platform for B2B professionals, and it’s probably still the best way to build a network with colleagues, classmates and industry professionals. It’s also a great place to have conversations around hot topics in tech, leadership and current events. .

LinkedIn 310

LinkedIn Instagram Conference B2B 310

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

PRSay

APRIL 25, 2024

Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles. Develop a list of specific areas in which you want to improve, such as presentation skills, leadership abilities, technical expertise or project management.

Strategy 78

Strategy Brand Branding Leadership 78

Stern + Associates

MARCH 5, 2024

Whether for executive communications and visibility, social media, speaking engagements or internal communications, a “mini plan” for your various channels will help serve your story to your various audiences, accounting for their preferred method of communication.

How To 98

How To Corporate Storytelling Conference 98

Deirdre Breakenridge

MAY 8, 2018

The most recent one was focused on public relations disasters and social media. Our guest speaker, Bob Pickard, shared his thoughts regarding setbacks that companies face from his experience as a social media expert. The first is the annual national conference. Conclusion.

Education 232

Education Conference Meeting Crisis Management 232

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Karen Freberg

NOVEMBER 13, 2018

I have been doing a lot of conferences this semester, but I went to my first purely academic conference this past weekend. The other conferences (HubSpot, Adobe, and PRSA) had education elements to them, but these conferences were more industry focused. I didn’t present a research paper during the conference.

Leadership 47

Leadership Conference Sports Social Media 47

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

For example, a campaign might be evaluated based on a set number of brand mentions; social media engagement; positive sentiment analysis; or sheer reach. . On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling. Be Open With The PR Team.

Agency 310

Agency Measurement Meeting Reputation 310

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

Karen Freberg

MARCH 11, 2020

The best thing you can do is take a leadership role in the situation. Email, social media, etc are all good here. Since I am dealing with clients for my social media classes, I sent an email out to both Tony of the Louisville Bats and Dodie of the Kentucky Derby Festival. Let your clients know what is going on.

Social Media 92

Social Media How To Media Resources 92

wiredPRworks

MARCH 23, 2022

Looking for the future intersection of social media and podcasting? Get transported to the future today with Jennifer Navarrete, aka @epodcaster, and Barbara Rozgonyi, two Social Media Club chapter founders who met via Chris Heuer and Kristie Wells. About Growing Social Now. and web 3.0. will have on the world.

Web 119

Web Transportation Social Media Community 119

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. And why not get to know me a little better this weekend during my first ever free online mini-training, The Social PR Launchpad: Unleash Your Inner Social PR Superhero ? Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

Stern + Associates

JANUARY 4, 2023

Strong PR programs usually have a steady stream of content to share stemming from media placements, speaking engagements, conferences and networking opportunities, but many companies and their top executives don’t leverage this content across platforms. Enhanced audience engagement. Increased lead generation and sales.

Strategy 68

Strategy Marketing Leadership Print 68

Melissa Agnes

OCTOBER 24, 2014

Must attend: The Law Enforcement Social Media Online Conference. A three day event, The Law Enforcement Social Media Conference is the first ever online social media conference for law enforcement and the speaker list is sensational! Learn more and register here.

Crisis 218

Crisis Crisis Communications Conference Government 218

5W PR

MARCH 18, 2023

The most effective channels for doing so include press releases, social media, and investor relations. To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns. Communicating this mission and values is key.

Company 88

Company Corporate Product Launch Internal 88