Sword and the Script

MARCH 16, 2021

However, if the changes seem modest in comparison to the level of optimism, a separate section of the survey might offer an explanation: customer acquisition and retention are both up about 6% throughout the pandemic. As I write this, the Burger King initiative in support of International Women’s Day , is still fresh in the news.

Survey 150

Survey Marketing B2B Comparison 150

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

Katie Paine's Measurement Blog

MARCH 9, 2023

If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. If you do not have the full data set for the competition because their launch or activity exceeds the time frame of your data, it’s not a fair comparison.

Measurement 52

Measurement How To System Comparison 52

Burrelles Fresh Ideas

MAY 9, 2023

For background: AMEC (the International Association for the Measurement and Evaluation of Communications) is “the world’s largest media intelligence and insights professional organization, representing organizations and practitioners who provide media evaluation and communication research.”

Measurement 40

Measurement Comparison Advertising Advertising 40

Maxim Behar

NOVEMBER 22, 2023

However, I feel like it’s already becoming a predominant part of our work, especially when it comes to writing texts or doing graphic design. This is regulated by international conventions and laws. Making that comparison is a bit of figurative thinking. Maxim: I don’t know whether this increase is quick or slow.

Ethics 64

Ethics Guidelines Comparison Creativity 64

The Hoffman Agency

AUGUST 19, 2021

By Kendra Young, Intern. Writing has always been my biggest insecurity. It was her world and she excelled in it, whatever I did would lack in comparison. However, writing for PR reopened the door for me. Upon entering my college career, I thought I knew what I wanted to do with my life.

Industry 36

Industry Comparison Technology Creativity 36

Maxim Behar

SEPTEMBER 13, 2022

Just two comparisons. I frantically started looking for a telephone and ended up in the "aquarium" - the room of the International Department of the Lithuanian Parliament, completely surrounded by opaque glass. I waited for him, and when he returned, he told me: "Write about us, write about people, which will not be present tomorrow.

Radio 52

Radio Television Comparison Newspapers 52

Sword and the Script

NOVEMBER 12, 2016

He writes that social science suggests buyers are motivated by goals in the pursuit of choice: “In the world of traditional marketing and sales, much of the focus has been on attempting to understand the “buying process”, or of late, the “buyer’s journey.” A buyer persona needs to be based on what you learn in interviews with buyers.

B2B 114

B2B Marketing How To Survey 114

Mindful Marketing

JANUARY 10, 2017

Competitive comparisons can be meaningless without context. Agencies are often asked to include competitive comparisons in reports. Clients will appreciate your advice, especially when backed by data that can be used to get related initiatives approved by internal stakeholders. This is the first in a series from her.

Measurement 50

Measurement Comparison Analytics Agency 50

Ishmael's Corner

JUNE 16, 2015

When it came time for the Endicia blog team to draft the annual shipping carriers’ rates comparison blog post, it was critical for this post to land high on the SERP (search engine results page). Total Links (internal and external). For example, we support the blog for a B2B company called Endicia (online shipping software).

SEO 60

SEO Tools Comparison Google 60

Sword and the Script

JANUARY 28, 2020

Notified says some customers use this for internal communications too. Here’s an example of coverage over time: Here’s a look at some of the competitive reports, like share-of-voice, and a comparison of coverage over time: 7) Pricing and customers. Below is an example of an online newsroom. 8) History and backstory.

Software 113

Software Tools Publicity System 113

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. By comparison, users make an estimated two trillion searches on Google per year. 1) Marketing Audibles for Audio Search. So, what exactly is a visual search ad?

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Beyond PR

JUNE 3, 2016

It’s true that investor relations and public relations perform different functions, serve different internal and external audiences, and operate under their own sets of best practices or – in the case of IR – regulations. The PR team has experience pitching internal experts and getting media placements.

Comparison 40

Comparison Financial Internal International 40

PR 20/20

AUGUST 17, 2017

Comparison Matrix. Write the Guide to __ RFP and make sure your company has solid responses. Have your internal expert lead conversations and Q&A with industry peers on hot topics and issues. Implement the top three to five opportunities. Help your audience out. Then create marketing content around each question and answer.

Marketing 49

Marketing eBook Case Study Comparison 49

Maxim Behar

JULY 5, 2023

And it's not just social media, international exchange of goods, open borders, maybe 90% of the ingredients of the recipes that I've described in the book can be found in Bulgaria, and the other 10% can be ordered from a European online store, so they don't come from Africa or America or somewhere far away. Maxim: That's definitely.

Radio 52

Radio Hotels Course Social Media 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. As we often say, ‘everyone can write, but only a few people can write.’.

Marketing 187

Marketing Content Marketing Data Social Media 187

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries.

Digital PR 161

Digital PR Tools Pitching Film 161

ZudePR

MAY 22, 2018

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. I sincerely hope it will be useful to anyone who writes in British (as opposed to American) English. Believe in what you’re writing. When making routine comparisons. author’s voice. autopilot.

Writing 95

Writing Google Comparison Government 95

Maxim Behar

SEPTEMBER 4, 2023

They think that anything goes, that they can write and say whatever they want, tell bits of stories, even make them up, and in doing so have a frantic fight for more likes and shares. There you can write longer, share, and argue easier, illustrate with photos. We all need to learn how and what we speak, write, look like.

Social Media 52

Social Media Media Writing Web 52

Sword and the Script

OCTOBER 8, 2019

When you run content marketing like a professional publication and program – and not a campaign – it becomes a natural point of integrated marketing that supports not just external communications, but also internal communications, sales enablement and market education. None of this is fast or quick: these results evolve over time.

Content Marketing 79

Content Marketing Marketing Comparison Measurement 79

Stephen Waddington

AUGUST 19, 2019

The only way to be a better writer is to read and write more. International working, being always on, and a 24/7 economy are the drivers for employers. Do not get hung up by peer level comparisons. It’s a tough change to make but every review makes your work better. You also need to invest the time to learn your craft.

Comparison 102

Comparison Privacy Employee Construction 102

Maxim Behar

FEBRUARY 26, 2024

And as you, as you write at the beginning, you prepared with books, with films on the subject, with research. Host (Mihail) : There would be a nice comparison with Emine. Host (Mihail Dyuzev) : You have undertaken quite a challenging journey. Host (Ivo) : Why didn't you do the Kom-Emine trail first and then go?

Hotels 59

Hotels Travel Film Radio 59

Maxim Behar

APRIL 2, 2023

There is no room for comparison between the lifestyle we have in 2023 and the one we had 10 years ago. One of my books is called " The Global PR Revolution" and I really keep thinking about the term “revolution” as much now as when I was writing the book. But this is also largely due to the nature politics itself.

Comparison 52

Comparison Newspapers Course Policies 52

PR 20/20

DECEMBER 10, 2019

There is no wrong answer here so long as the system captures the information you need to write a complete report. Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”). Comparing the cleaned data against old data won’t offer accurate comparison.

Report 52

Report How To Marketing Analytics 52

Waxing UnLyrical

JANUARY 27, 2011

I write back, saying yes, I would like to do an interview with So-And-So. OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. Sometimes, they could be writing/managing completely different properties. Give with one hand and take with the other. And you know what?

Pitching 111

Pitching Facebook Interviews Twitter 111

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. However, this pales in comparison to the CPC on Google for top finserv keywords. Report Methodology.

Financial 83

Financial Industry Report Insurance 83

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Once you understand they need: Quotes from experts. Statistics. Case studies.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

JUNE 4, 2019

A PDF copy of the report runs nearly $5k, so I have not read the report, however, veteran reporter Richard Carufel did an informative piece for the Bulldog Reporter : Citing the study, he writes the industry grew to more than $4.1 At the time of this writing, the stock was trading at the low end of its 52-week range of $10.46 – $18.28

Software 100

Software Reddit Marketing Survey 100

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Internal Datasets. This piece, created by auto insurance comparison site The Zebra, analyzes the most dangerous roads in the U.S.

Digital PR 71

Digital PR Construction Case Study SEO 71

NewsWhip

AUGUST 18, 2020

For comparison, news about President Trump on the week of his acquittal in the Senate saw only around 230 million engagements. . There is, however, a certain level of gray area when it comes to misinformation in 2020, as this story by Kevin Roose , who writes about technology for the New York Times, shows. the numbers.

Web 78

Web Comparison Facebook Community 78

Ethical Voices

OCTOBER 17, 2022

I have an undergrad in creative writing and then a master’s degree from the New School for Social Research in Liberal Studies, where I got a chance to acquaint myself with some of the ethical models that I think we may even encounter today. ” So, I’d say that idea of creating shared belief is an ongoing ethical challenge.

Ethics 78

Ethics Employee Communications System 78

MaccaPR

OCTOBER 17, 2016

Write, Tell and Show Your Sustainability Story. Our agency client GNP Company (above) does an effective job of using infographics to provide an overview of the company, which beneficially, can then be leveraged in other internal and external communications pieces. It’s easy to cast too wide a net and lose focus.”. Leverage it!

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. This includes op-eds and talk radio Instruction : This comes in two forms.

Ethics 52

Ethics Communications Print Television 52