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The 8 Digital PR Tools You Need in 2021 (According to the Experts)

Buzzstream

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Once you understand they need: Quotes from experts. Statistics. Case studies.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. However, this pales in comparison to the CPC on Google for top finserv keywords. Report Methodology.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Internal Datasets. This piece, created by auto insurance comparison site The Zebra, analyzes the most dangerous roads in the U.S.

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The NewsWhip Pulse Episode 1 Recap

NewsWhip

For comparison, news about President Trump on the week of his acquittal in the Senate saw only around 230 million engagements. . There is, however, a certain level of gray area when it comes to misinformation in 2020, as this story by Kevin Roose , who writes about technology for the New York Times, shows. the numbers.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. This includes op-eds and talk radio Instruction : This comes in two forms.

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