Waxing UnLyrical

MARCH 1, 2011

You’ll probably find you’ve knocked up against a treasure trove of writing ideas, too. Learn to write for different readers and venues. If your own website is geared toward a technical readership level, try writing a news release for the general public. Draw physical and historical comparisons. Use pictures and humor.

Writing 76

Writing Comparison Web Resources 76

Critical Mention

FEBRUARY 18, 2021

Not only has Hulu received more mentions, but analytics from the platform demonstrates that the number of positive sentiments has increased substantially in comparison to the weekend before the release. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO.

Media 113

Media Comparison Radio Sports 113

Onclusive

OCTOBER 10, 2017

AirPR customers can now use Analyst to conduct cross-functional competitive comparisons all in one place. By popular request, users can now also group by syndication and publication. Developing story ideas and knowing the best ways to amplify those stories can frequently be a challenge.

Software 207

Software Analysis Comparison Trends 207

Garrett Public Relations

SEPTEMBER 12, 2019

Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. What were the new trends this year? And what hasn’t changed? The overarching […].

Content Marketing 119

Content Marketing Comparison How To Marketing 119

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

PR for Anyone

FEBRUARY 21, 2024

Despite understanding that social media presents curated images, individuals still internalize these visuals, leading to feelings of inadequacy and comparison. In the next 10 years, Dr. Saltz envisions herself continuing her work, including television appearances, podcasting, and writing.

Exercises 130

Exercises Social Media Television Comparison 130

NewsWhip

AUGUST 10, 2022

June 6th when publishers started writing about the success of the “pro-America” movie. The media did pick up the story, mostly writing about how the trend was causing issues for movie theater owners in the UK, and while some stories did see thousands of engagements, it wasn’t comparable to the #gentleminions popularity on TikTok. .

Comparison 78

Comparison Film Viral Trends 78

NewsWhip

APRIL 28, 2021

As a comparison, the 2020 awards ceremony garnered more than 22 million interactions and 2019 had more than 23 million engagements to Oscars content. The Wire had almost triple the engagements of any other publisher writing about the Academy Awards. NewsWhip users can access the dashboard here. million in 2020 to 2.9

Publicity 78

Publicity Comparison Pinterest Web 78

Bianchi Biz Blog

AUGUST 8, 2022

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I write a considerable number of cybersecurity stories as well, something I didn’t anticipate when I started working this beat. I’m the Technology Editor at IndustryWeek magazine.

Technology 92

Technology Meeting Media Analytics 92

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media.

Comparison 120

Comparison Television Print Social Media 120

The Resolution Blog

AUGUST 11, 2015

Your content by comparison may take some time to vault itself into these hallowed positions. And by comparison, your own content isn't likely to oust them soon. Getting a journalist to then write and publish something positive and "on message" remains as tough as it ever was. Do you quadruple your SEO budget?

SEO 120

SEO Comparison Handbook Google 120

Contently - Strategy

MARCH 22, 2022

SEO tools are part of the problem because they restrict you to writing only about things people already search for. SEO-driven content can and does work, but only when you don’t shed the human-ness while writing to meet a content grade on Clearscope. It’s crucial to write for your readers first, however.

SEO 118

SEO Strategy Brand Branding 118

Cision

SEPTEMBER 21, 2016

You can include informational articles, product comparisons, videos, special offers, et cetera. Writing Press Releases. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Write a few articles a week and schedule them in advance. Follow her on social media.

Marketing 120

Marketing Comparison eBook Energy 120

NewsWhip

JULY 29, 2020

We thought it unfair to include these in our overall analysis but include them here for comparison. . There is some debate over whether the London Evening Standard constitutes a truly local publisher, but we include it here for the purposes of comparison. publishers received.

Local 88

Local Comparison Trends Television 88

Burrelles Fresh Ideas

MAY 9, 2023

Even though I’m familiar with the framework and have been writing about it for nearly a decade, I found the tutorial extremely beneficial. Using prominence and quality rating scores (using your criteria), we can provide value to the coverage beyond volume comparisons and AVEs.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

MARCH 16, 2021

However, if the changes seem modest in comparison to the level of optimism, a separate section of the survey might offer an explanation: customer acquisition and retention are both up about 6% throughout the pandemic. As I write this, the Burger King initiative in support of International Women’s Day , is still fresh in the news.

Survey 150

Survey Marketing B2B Comparison 150

Mindful Marketing

MARCH 11, 2022

Of course, they pale in comparison to adult anxieties, like deciding who to marry or how to make the next mortgage payment. by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing What worried you as a child? For kids, those are real concerns.

Comparison 89

Comparison Corporate Company Employee 89

Sword and the Script

JANUARY 7, 2020

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. Below is a look that compares the volume of media coverage by company: Below is a comparison by share of voice: Below is a comparison by coverage type.

Tools 82

Tools Comparison Media System 82

The Hoffman Agency

NOVEMBER 28, 2022

Normally, I don’t dare entertain the self-comparison LinkedIn invites this late at night, but I’m in London, so it’s around 8 a.m. Public relations is writing-intensive and storytelling-driven, but it is also collaborative and team-driven. By Mariah Botkin, Intern. It started like this: I was scrolling through LinkedIn after midnight.

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

Maxim Behar

SEPTEMBER 13, 2022

Just two comparisons. I waited for him, and when he returned, he told me: "Write about us, write about people, which will not be present tomorrow. Although in those ten days in the "aquarium" I could write a book, everything, I think, has to be experienced. This is your unique chance. Because we really won't be here.

Radio 52

Radio Television Comparison Newspapers 52

Maxim Behar

NOVEMBER 22, 2023

However, I feel like it’s already becoming a predominant part of our work, especially when it comes to writing texts or doing graphic design. Making that comparison is a bit of figurative thinking. Maxim: I don’t know whether this increase is quick or slow. I would say it depends on how much trust my colleagues put into it.

Ethics 64

Ethics Guidelines Comparison Creativity 64

OnePitch

APRIL 26, 2022

She covers new products, product comparisons, deals, and how-tos. What She Writes About. [00:02:51] We do product comparisons. During the episode, Mia shares her pet peeves about pitches, how she’s connecting online and offline with sources, when it’s appropriate to follow up with her, and more. 00:02:51] BB: I love it.

Comparison 52

Comparison Pitching Meeting YouTube 52

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Share of voice – This can be a valuable metric in comparison to a key competitor. Another way to plan for the coming year is to prioritize certain PR-driven initiatives or tactics and write the budget around those key elements. Website traffic driven by earned media generated from the PR campaign. Review the mission statement. .

Exercises 136

Exercises Comparison Internal International 136

Critical Mention

DECEMBER 13, 2019

To be successful in monitoring your brand’s reputation, it’s paramount that your organization can track mentions individually and in groups of other related mentions for comparison analysis. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO.

Analysis 105

Analysis Comparison Reputation Radio 105

Sword and the Script

JUNE 7, 2022

As I write this post, the current asking price on OpenSea is $36,099.60. There’s no mention of salary comparisons, which is a long-standing issue in PR. Michael Bade, CTO and co-founder of Truescope writes “predictions” about capabilities he says PR software will include this year. See it here.”. PR tech mentions. earned $13.9

Software 85

Software Internal International Pitching 85

Contently - Strategy

MARCH 30, 2022

Competitor analysis and comparison. Keep it conversational: Write the cards in your brand’s style, tone, and voice so sales reps can read straight off the battlecard if they want. Write two-sentence success stories: Repurpose published case studies into short success stories that sales reps can retell.

Data 98

Data Comparison Case Study Marketing 98

The Hoffman Agency

AUGUST 19, 2021

Writing has always been my biggest insecurity. It was her world and she excelled in it, whatever I did would lack in comparison. However, writing for PR reopened the door for me. What I thought was going to be black-and-white research wove into a story I could build. This aspect of PR did, and frankly still does, frighten me.

Industry 36

Industry Comparison Technology Creativity 36

Katie Paine's Measurement Blog

MARCH 9, 2023

If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. If you do not have the full data set for the competition because their launch or activity exceeds the time frame of your data, it’s not a fair comparison.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

SEPTEMBER 1, 2020

For a size comparison, Cision reported $730 million in revenue with a net loss of $24.4 At the time of this writing, it wasn’t clear if Propel built broadcast monitoring tool itself or partnered with a mature provider to obtain it. Agility PR Solutions saw business up “4.9% from a year earlier in Q2 2020 and up 9.3% million (USD) up 9.5%

Internal 147

Internal International Tools Software 147

NewsWhip

JUNE 6, 2022

Of course, it’s not a direct comparison in this case, as here it’s at the post level rather than the url level, but it serves as a worthwhile proxy nonetheless. We hope you’ve found it as valuable as we have found it interesting to write, and we’ll be back with a new one next month. .

Reddit 78

Reddit Community Analysis Comparison 78

Ishmael's Corner

JUNE 16, 2015

When it came time for the Endicia blog team to draft the annual shipping carriers’ rates comparison blog post, it was critical for this post to land high on the SERP (search engine results page). For example, we support the blog for a B2B company called Endicia (online shipping software).

SEO 60

SEO Tools Comparison Google 60

Sword and the Script

AUGUST 29, 2020

For example, you can take a share of voice comparison to the CFO and illustrate where you are, where the competition is, and what it will take in budget and resources to make up the difference. If you use engagement as a metric, be careful to understand what is being counted as an engagement. About the study.

Media Relations 98

Media Relations Report Industry SEO 98

Sword and the Script

NOVEMBER 12, 2016

He writes that social science suggests buyers are motivated by goals in the pursuit of choice: “In the world of traditional marketing and sales, much of the focus has been on attempting to understand the “buying process”, or of late, the “buyer’s journey.”

B2B 114

B2B Marketing How To Survey 114

The Resolution Blog

JUNE 25, 2015

As more of our coverage is online in comparison to offline Google News Alerts becomes a serious contender to replace our clippings services. Stella is now a director at coveragebook.com and educates public relations teams on SEO-public relations through writing and training. Check out this this great campaign from Converse too.

Google 120

Google Analytics SEO Comparison 120

Practical Law Construction

MARCH 18, 2022

I acknowledge that the Ukraine crisis is at the forefront of our minds at the moment and I confess it feels somewhat strange to be writing a blog about a construction dispute, which pales into insignificance in comparison.

Comparison 52

Comparison Construction Blogging Examples 52

ReimaginePR

JUNE 13, 2016

So you’d take a side-by-side comparison of your closest competitor(s) and determine what makes your product worth buying. Like any story, you’ll want to write a beginning that builds upon a problem, a middle that peaks with frustration, and an ending that closes with your version of ‘happily ever after’ (aka your product or solution).

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

Cision

DECEMBER 22, 2016

When you are working with different cultures, different languages and different platforms, it’s essential to communicate with the appropriate tone and verbiage for each client and each target audience, whether you are captioning an Instagram post, crafting an email to a journalist, or writing press conference scripts for your client.

Tourism 120

Tourism Travel Conference Crisis 120