Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 149

Media Relations Media Print Software 149

Cision

SEPTEMBER 13, 2017

Whether you’re planning for a brand refresh or an entire overhaul, there are several critical steps that will ensure the successful alignment of company objectives with your audience’s preferences. What do you see for your company a year from now? Printed and digital materials: sales collateral. Who you’re trying to reach.

Corporate 270

Corporate Brand Branding Guidelines 270

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. For example, being included on Oprah Winfrey’s “favorite things” list can make a company. A case in point is the brand S’well. How Soulmates.ai

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Sword and the Script

SEPTEMBER 7, 2021

The company was acquired by the SEO tool SEMrush in late 2020. You can also see their SEO expertise at play because pricing is always an important search term for software companies. The company was publicly traded on the Australian Stock exchange and did $120 million in sales in 2020. Prowly starts at $189 (monthly).

Software 89

Software Print Tools SEO 89

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. The company might view the coverage as unfair, but it is still grounded in legitimate public concerns.

Communications 189

Communications Journalism Advertising Advertising 189

NewsWhip

OCTOBER 24, 2022

Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms.

Data 68

Data Trends Journalism Print 68

5W PR

FEBRUARY 22, 2023

Product launches can determine the success of a product, so it’s imperative that companies create a calculated product launch strategy. You can find templates for creating press releases on the web. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.

Strategy 88

Strategy Product Launch Brand Branding 88

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I was part of one of the first e-zines back in the 1990s, a trade mag for web developers, and was at the center of the Web boom and bust (moved on to travel writing before it boomed again).

Meeting 81

Meeting Media Travel Interviews 81

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. I find that most companies don’t know these basic facts. And the cost?

Marketing 239

Marketing Television Handbook Web 239

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

It also enlightens brands about specific community pain points that the company can address more actively. Nevertheless, effective community engagement won’t take the same shape for every company. That said, don’t be entirely driven by the company image alone. Tools are often built into the platforms you use.

Community 91

Community How To Marketing Data 91

5W PR

DECEMBER 18, 2019

You can find templates for creating press releases on the web. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In It’s often possible for new or smaller businesses to partner with more established companies to gain publicity for a new product. Live Events.

Strategy 133

Strategy Marketing Trade Shows Video 133

ImPRessions - Crenshaw Communications

MAY 8, 2017

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. But it’s often simply because the company is unprepared for the opportunity. Some of the best company stories involve a little benign risk-taking.

Media 199

Media Interviews YouTube Hotels 199

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Home to giants like ByteDance (TikTok’s parent company), Alibaba, Tencent, Flipkart and fueled by Amazon’s recent $1bn investment in India — APAC has long been a melting pot of digital technology innovation.

Mobile 156

Mobile Local Technology Trends 156

ImPRessions - Crenshaw Communications

JULY 11, 2018

If the reporter is unfamiliar with the interviewee or the company, the PR person will offer introductory information, naturally. The company and its PR partner will amplify the article on all owned media, starting with social channels. Always overprepare. PR leverage and amplification. Time to leverage the win. PR measures up.

Report 136

Report Interviews Pitching Construction 136

PR Fuel

DECEMBER 21, 2021

It’s a document provided by a company to give information about their business to the media. There are many different types of press releases and they include contact details for the available members of staff at the company who can help journalists with any further inquiries. To Let the Media Know About Your Company News.

Engineering 52

Engineering Writing Web Google 52

Presspage

FEBRUARY 27, 2018

In this 30 minute webinar, you will learn: As social networks restructure their content priority, it has become clear that brands need to pay closer attention to their owned web properties. Which successful print media tactics work best for your online newsroom.

Print 60

Print Web Corporate Analytics 60

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. Peter also sits on advisory boards of several companies, including DailyWorth and Namely. He is also an advisor to emerging companies and bestselling author of 10 novels, including “ The New Rules of Marketing & PR.” Sarah Evans.

Twitter 77

Twitter Radio Social Media Print 77

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). And if you’re pitching based off our editorial calendar, know that we’re working two to three months in advance on feature stories for the print magazine.

Engineering 77

Engineering Automotive Agriculture Media 77

Presspage

DECEMBER 26, 2017

With a vocational accounting certificate in my hand, I began working as an intern for the company CFO and loved both working and getting paid. I looked to the online communities again and found Web Tech University, where I took free web design and PaintShop Pro classes. I enjoyed my work there for five years.

Community 115

Community Software Education Web 115

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web and the internet have enabled communities to form around an organisation, topic or issue. What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

OCTOBER 25, 2022

Broader remit, more engagement across the company.”. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. Importance of companies having a voice on social justice and other policy issues.”. From print to digital.

Communications 122

Communications Crisis Internal International 122

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Underneath that, however, is the quieter and even bigger shift towards the semantic web. Sometimes people enter a web search to see a variety of results from deliberate sources, but other times, they’re just looking for an authoritative answer to a question.

Trends 120

Trends Mobile Web System 120

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism. Yet I look back on that time fondly. Follow him on Twitter @cglynch.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. The company calls this Cision Activation. click any image for higher resolution).

Publicity 90

Publicity Media Advertising Advertising 90

Presspage

JULY 25, 2018

“That way you keep the drumbeat going on your company or product—and your innovativeness,” she says. Include meaningful boilerplate The simplest points sometimes need restating: Write the boilerplate description of your company as if for somebody who has never heard of your business.

Wikipedia 103

Wikipedia Writing Video Report 103

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

JANUARY 31, 2023

Meltwater to become a private company upon completion of the transaction.” the ‘Offeror’) is a newly incorporated private limited company incorporated and registered under the laws of the Netherlands acting as special purpose acquisition vehicle in connection with the Offer and will be indirectly majority owned by Altor and Marlin.”

Software 78

Software Case Study Technology Tools 78

Stuart Bruce

SEPTEMBER 30, 2014

That includes face-to-face, print, radio, TV and today online including Twitter. The next important point was made by Stuart Jackson who spoke about who should ‘own’ social media as lots of people in a company or organisation want to claim ownership. A core competency of a good CEO is the ability to communicate effectively.

Social Media 150

Social Media Twitter Radio Sports 150

Mora Communications

OCTOBER 2, 2017

Although television, online and print ads can bring some new patients to your practice, the opportunities a well-planned public relations campaign can offer are organic and far reaching. Particularly when it comes to such a difficult and sensitive issue, patients want to see someone they can trust and have confidence in.

Television 40

Television Print Radio Newspapers 40

Sword and the Script

JANUARY 13, 2015

In a CMO round up, Wall Street Journal advertising reporter Steven Perlberg summed it up like this : …Twitter has made the case that there is a large audience of people who see its content around the Web, but who aren’t actually registered to use the social media service. It was time to invest a little more in that line item.

Twitter 60

Twitter Marketing Media Advertising 60

Shift Communications

JANUARY 4, 2016

We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day. Top-tier publications like the New York Times and Washington Post have changed from static infographics to dynamic, interactive infographics powered by complex web applications.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

ReimaginePR

AUGUST 15, 2016

This includes logo, web design, color schemes, tone and voice. Printed literature. Host a company-wide party for your employees. Just like you did with your internal launch, make it a festive event that celebrates this new phase of the company. Develop a strong brand identity. Other social media platforms you’re on.

Employee 120

Employee Social Media Education Brand 120

Sword and the Script

OCTOBER 15, 2016

To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. Until… I’m not sure if the web revived David Ogilvy, or if it merely gave his many admirers another shot at conveying his wisdom in a digital format.

Advertising 60

Advertising Advertising Print Interviews 60

Prohibition

JANUARY 6, 2023

inform audiences, promo film, personal connection, next company event. Paid advertising campaigns are a huge part of a brand’s strategy, creating extensive paid content to maximise everything from awareness, web traffic or sales directly from the company page. Better inform your audience.

Video 62

Video Strategy SEO Engineering 62

Cision

APRIL 5, 2016

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). We just bought a house!”

Advertising 120

Advertising Advertising Facebook B2C 120

David PR Group

OCTOBER 17, 2014

(Aside from writing his column, Carr is also featured in an interesting documentary called Page One , which chronicles the Times’s transition from print to digital media.). Do we charge for it? Part of it? Do we give it away?

Journalism 84

Journalism Print Newspapers Advertising 84

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. That may be changing.

Technology 66

Technology Advertising Advertising Community 66