Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. Pitch media upstream. Riff off the placement.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Today the company says it has offices in Israel, the U.S. They employ 20 employees.

Software 141

Software Pitching System Analytics 141

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I was part of one of the first e-zines back in the 1990s, a trade mag for web developers, and was at the center of the Web boom and bust (moved on to travel writing before it boomed again).

Meeting 81

Meeting Media Travel Interviews 81

Stephen Waddington

JULY 11, 2017

Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. Coping with the digital evolution and the social web is the most important issue for communication management in the next three years. 4 Channel shift from print to social exaggerated.

Communications 115

Communications Publicity Survey Newspapers 115

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

It also enlightens brands about specific community pain points that the company can address more actively. Nevertheless, effective community engagement won’t take the same shape for every company. It’s important to be driven by the business’s goals in relation to its needs and ambitions.

Community 91

Community How To Marketing Data 91

ImPRessions - Crenshaw Communications

JULY 11, 2018

To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story. If the reporter is unfamiliar with the interviewee or the company, the PR person will offer introductory information, naturally. What happens after the reporter says yes? Nail it down, fast.

Report 136

Report Interviews Pitching Construction 136

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Content optimization for the mobile and semantic web. Underneath that, however, is the quieter and even bigger shift towards the semantic web. Emerged Trends. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Sword and the Script

JANUARY 11, 2022

PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company. Merged companies under pressure are not given the runway necessary to invest in their product sufficiently for customers. Merging two companies is challenging enough.

Reputation 85

Reputation Technology Tools Data 85

Doctor Spin

DECEMBER 21, 2023

[link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. What is usually included in a media kit? Publish your media kit on the organisation’s website.

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. How can you tell if your media relations efforts are having an impact? Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach.

Publicity 90

Publicity Media Advertising Advertising 90

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 22, 2020

A poll of 1,000 marketers by digital asset management company Bynder asked about the top ways to distinguish a brand. Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ).

Survey 177

Survey Marketing B2B Study 177

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 78

Engineering Automotive Agriculture Media 78

Stuart Bruce

SEPTEMBER 30, 2014

Jon Sellors, RSA Group, UK head of media relations. Oliver Smith, technology, media and telecoms reporter, City AM. Alex Pearmain, former head of social media and PR at O2 and Telefonica, now director at Brands2Life. That includes face-to-face, print, radio, TV and today online including Twitter.

Social Media 150

Social Media Twitter Radio Sports 150

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. That may be changing.

Technology 66

Technology Advertising Advertising Community 66

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Some lean on purchasing media lists, while others prefer to hunt. Their tool is $50/mo per user. Free for four emails per day.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Some lean on purchasing media lists, while others prefer to hunt. Their tool is $50/mo per user. Free for four emails per day.

Digital PR 62

Digital PR Tools Google Pitching 62

David PR Group

OCTOBER 17, 2014

(Aside from writing his column, Carr is also featured in an interesting documentary called Page One , which chronicles the Times’s transition from print to digital media.). The post The Race Back to Actual News appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. Part of it?

Journalism 85

Journalism Print Newspapers Advertising 85

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. At least for social, though, companies can get away with making videos on their phone, but it still has to look good and tell the right story. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Beyond PR

JUNE 28, 2016

PR agencies have an incredible opportunity in today’s digital media landscape. New tools, integrated strategies, and results-driven tactics have evolved the agency’s role far beyond traditional media relations. Messages within ads are 100% controlled by the companies that create them, while news articles are not.

Measurement 73

Measurement Advertising Advertising Agency 73

Sword and the Script

AUGUST 9, 2016

This means it is more important than ever to get more value out of existing media relations efforts. The survey also highlights the cumulative nature of effective media relations. So while it’s true, nobody watches the media like the media, get started somewhere usually requires a lot of heavy lifting.

Study 60

Study Publicity Survey Engineering 60

Mora Communications

OCTOBER 2, 2017

Although television, online and print ads can bring some new patients to your practice, the opportunities a well-planned public relations campaign can offer are organic and far reaching. Particularly when it comes to such a difficult and sensitive issue, patients want to see someone they can trust and have confidence in.

Television 40

Television Print Radio Newspapers 40

Cision

JULY 2, 2015

According to The New York Times , “Nine media companies, including NBC News and The New York Times, have agreed to the deal.”. Click here for our free State of the Media Report now! Social media is self-selective in nature. Today, everyone can become a publisher adding their two cents into the bucket that is the web.

Journalism 120

Journalism Facebook Social Media Consumer 120

Waxing UnLyrical

JULY 3, 2013

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Marketing your start-up requires you to determine a very specific meaning for your company. Tech companies start calling themselves “idea incubators.” Then you ask them the same question.

Marketing 100

Marketing SEO Writing Engineering 100

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

DECEMBER 19, 2016

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final."

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Bad Pitch Blog

JULY 8, 2008

BPB: What single piece of advice do you have for PR people that want to improve their media relations skills overall? BM: Recognize that media organizations are shrinking while PR is growing. Right or wrong, companies are convinced they need layers of middlemen to a produce and protect a bland “message.”

Print 43

Print Pitching Twitter Advertising 43

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. 4) Brian Solis.

Social Media 120

Social Media Marketing Pinterest Media 120

Bad Pitch Blog

JUNE 8, 2006

Yes Virginia, bad media relations practices also take place client side. April 6: FOR IMMEDIATE RELEASE - Apartments.com Consumer Print Campaign This 493-word “news” release came all by itself. Apartments.com is Web savvy! So I am confident in stating they should know better than to commit this media relations sin!

Pitching 40

Pitching Print Web Media Relations 40

MaccaPR

FEBRUARY 10, 2015

Yet the marketing genius that fueled Taylor Swift’s rise to mad levels of worldwide-stardom goes far beyond her mastery of media relations. Fortune 1000 companies market as if being a thought leader means exuding Greek God-level certainty. it’s her skills in self-promotion and image management that put her a cut above.”.

Social Media 48

Social Media Marketing Media YouTube 48

Bad Pitch Blog

MAY 20, 2010

Retrevo uses artificial intelligence to scan the entire web, daily, bringing people the most up-to-date, comprehensive reviews and buying guides for consumer electronics. Our goals were to stay top of mind and play a more active role in educating people about all things gadget-related. Good Organic Stories Trump Re-Prints.

Pitching 49

Pitching Fashion Report Twitter 49

Frederik Vincx

DECEMBER 11, 2015

This guide is intended as your roadmap for real change in your company. An example media relations workflow is set out below. Value demands are the work clients pay companies to do. It is the reason that the company is in business. You will be surprised at how much waste your company creates. It takes time.

How To 60

How To Software System Employee 60