Cision

SEPTEMBER 13, 2017

Whether you’re planning for a brand refresh or an entire overhaul, there are several critical steps that will ensure the successful alignment of company objectives with your audience’s preferences. What do you see for your company a year from now? Printed and digital materials: sales collateral. Who you’re trying to reach.

Corporate 270

Corporate Brand Branding Guidelines 270

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Always overprepare. PR leverage and amplification.

Report 136

Report Interviews Pitching Construction 136

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I was part of one of the first e-zines back in the 1990s, a trade mag for web developers, and was at the center of the Web boom and bust (moved on to travel writing before it boomed again).

Meeting 81

Meeting Media Travel Interviews 81

5W PR

FEBRUARY 22, 2023

Product launches can determine the success of a product, so it’s imperative that companies create a calculated product launch strategy. You can find templates for creating press releases on the web. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.

Strategy 88

Strategy Product Launch Brand Branding 88

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the same time, we’re working more closely with marketing, branding, digital and web teams. The colors you use on the web are not the same colors you use for print.

Creativity 150

Creativity Web Social Media Data 150

Cision

AUGUST 9, 2017

Your public relations and communications programs should be the most vital part of your company’s media strategy. Most companies have a large unrealized opportunity available to them from their communications programs because they have under invested in earned media. The PR Industry can Finally Realize its Full Potential.

Communications 185

Communications How To Media Measurement 185

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

Engineering 78

Engineering Automotive Agriculture Media 78

Sword and the Script

OCTOBER 25, 2022

Broader remit, more engagement across the company.”. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. Importance of companies having a voice on social justice and other policy issues.”. From print to digital.

Communications 124

Communications Crisis Internal International 124

5W PR

DECEMBER 18, 2019

You can find templates for creating press releases on the web. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In It’s often possible for new or smaller businesses to partner with more established companies to gain publicity for a new product. Live Events.

Strategy 133

Strategy Marketing Trade Shows Video 133

Sword and the Script

JANUARY 11, 2022

PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company. Merged companies under pressure are not given the runway necessary to invest in their product sufficiently for customers. Merging two companies is challenging enough.

Reputation 86

Reputation Technology Tools Data 86

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

It also enlightens brands about specific community pain points that the company can address more actively. Nevertheless, effective community engagement won’t take the same shape for every company. That said, don’t be entirely driven by the company image alone. Tools are often built into the platforms you use.

Community 91

Community How To Marketing Data 91

Sword and the Script

JANUARY 31, 2023

Meltwater to become a private company upon completion of the transaction.” the ‘Offeror’) is a newly incorporated private limited company incorporated and registered under the laws of the Netherlands acting as special purpose acquisition vehicle in connection with the Offer and will be indirectly majority owned by Altor and Marlin.”

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

MARCH 15, 2022

Based in Sydney, Australia, Truescope was founded as a SaaS company by Mr. Croll and Michael Bade who is the CTO. They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. The company just raised $6.2 For now, the company is exclusively focused on monitoring.

Tools 160

Tools Media Software Analysis 160

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism. Yet I look back on that time fondly. Follow him on Twitter @cglynch.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

DECEMBER 22, 2020

A poll of 1,000 marketers by digital asset management company Bynder asked about the top ways to distinguish a brand. The deluge of PR pitches. Pitch proof points with claims. The company estimates an annual subscription prices range between $4,750 – $10,925. Source: 3 Studies Branding and Marketing ). SimilarWeb) (48%).

Survey 178

Survey Marketing B2B Study 178

Presspage

JULY 25, 2018

Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. “That way you keep the drumbeat going on your company or product—and your innovativeness,” she says. Unlike email, web pages are indexable on search engines, driving traffic to your site. How to stand out?

Wikipedia 103

Wikipedia Writing Video Report 103

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Today, are many more options both on the television – and on the web.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. The company calls this Cision Activation. click any image for higher resolution).

Publicity 90

Publicity Media Advertising Advertising 90

Buzzstream

FEBRUARY 15, 2024

However, quality might mean many different things to different people at a company. Could you see this content in a printed magazine, encyclopedia, or book? Building and Pitching New Content New, fresh content is one of the best ways to get quality links. Here are some ways to build new content for pitching.

How To 71

How To SEO Google Examples 71

Sword and the Script

APRIL 19, 2016

That was the outcome good media relations pitching earned. Yet today, with millions of “channels” on the web, it’s just the beginning. A 20-minute call with a print reporter still might yield just one or two quotes in the final story. The Soft and Subtle PR Pitch of Content Marketing. Pitch media upstream.

Media Relations 60

Media Relations Media Interviews Pitching 60

Shift Communications

JANUARY 4, 2016

We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day. Top-tier publications like the New York Times and Washington Post have changed from static infographics to dynamic, interactive infographics powered by complex web applications.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Send More Multimedia in PR Pitches. At least for social, though, companies can get away with making videos on their phone, but it still has to look good and tell the right story.

Infographics 54

Infographics Print Video Real Estate 54

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

Prohibition

JANUARY 6, 2023

inform audiences, promo film, personal connection, next company event. Paid advertising campaigns are a huge part of a brand’s strategy, creating extensive paid content to maximise everything from awareness, web traffic or sales directly from the company page. Better inform your audience.

Video 62

Video Strategy SEO Engineering 62

PRSay

MAY 5, 2016

The changing media landscape has certainly created more distribution channels through the expansion of digital technologies, but at the same time, the challenges of print media circulation has significantly reduced the effective reach that media once held. Second, only pitch good stories. You know what makes for a good story.

Sports 60

Sports Pitching Print Local 60

Waxing UnLyrical

JULY 3, 2013

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Marketing your start-up requires you to determine a very specific meaning for your company. Tech companies start calling themselves “idea incubators.” Then you ask them the same question.

Marketing 100

Marketing SEO Writing Engineering 100

Sword and the Script

AUGUST 9, 2016

When CMOs and VPs of marketing have seen their company secure top-tier feature coverage, nearly all of them (94 percent) see an increase in brand awareness,” wrote Curtis Sparrer about the survey. The search engine was followed by 2) pitches (from known sources), 3) breaking news, 4) social media and 5) press releases.

Study 60

Study Publicity Survey Engineering 60

PR 20/20

AUGUST 22, 2017

For instance: Legal fears the company blog will violate copyright laws. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Then you'll create content that isn't all about pitching or landing the sale.”. A company Facebook page might get hijacked by critics. This is no small challenge.

Marketing 87

Marketing Resources Technology Internal 87

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Rock the Status Quo

MARCH 30, 2015

.” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.” Then, it shows up in the print issue the next morning? ” Okay. Social Media'

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Sword and the Script

JANUARY 3, 2017

As it is on the web, our paths have crisscrossed occasionally over the years. In reality, it’s far more expensive because companies are throwing money away. . But how many executives are really in place long enough to learn their company, customers, and industry before they take off? Want to be part of the Off Script series?

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Bad Pitch Blog

JANUARY 25, 2006

Our next bad pitch plays off Richard’s example below and will be known as the UNVITATION , thanks to Seinfeld. Remember, ALL CAPS words in BOLD reflect our edits. -- SUBJECT: PR News Item we welcome u to attend or post this BODY: COMPANY NAME is a public firm in Manhattan specializing in beauty, health fitness and fashion clients worldwide.

Pitching 40

Pitching Fashion Print Web 40

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. Help Humanize Marketing?

Tools 60

Tools Pinterest Marketing Media 60