Critical Mention

MAY 12, 2021

However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO. Priscilla Osorio.

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Radio Sports Journalism Analytics 174

Sword and the Script

MARCH 3, 2020

For reference, here’s a list of PR technology companies I’m watching. Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. The company says the new code will allow it to address several public relations challenges. Quick plug: Do you work in PR and comms?

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Bianchi Biz Blog

JUNE 21, 2022

There’s no shortage of material to cover here, but I try to maintain coverage of the fundamentals: the how-to stories, coverage of regulatory issues, and coverage of successful people and companies in this space. I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing.

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Meeting Media Chemicals Radio 87

PR Fuel

MARCH 22, 2022

Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. For example, you can also look at social media influencers, radio programs, magazines, and blogs. Don’t assume every company lists the same guidelines.

How To 90

How To Guidelines Writing Pitching 90

MaccaPR

AUGUST 18, 2020

Has anything changed with how PR pros and corporate communicators should approach TV and radio producers during this COVID-19 pandemic and economic meltdown? Roshini Rajkumar, WCCO Radio. Do your research before you pitch. Know the show you’re pitching,” says Runck. “We Instead, says Rajkumar, customize your pitch to her.

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Interviews Skype Radio Pitching 71

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Better Writing Blogs.

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Blogging Writing Creativity Storytelling 170

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. Don’t overlook the people that work in your organisation: they could be the key to your next magazine piece, newspaper profile or 30-minute radio conversation. What’s their history with the company? That person may have: faced and overcome some challenges or problems.

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Newspapers Radio Construction Fashion 122

PR Fuel

JANUARY 17, 2022

A solid marketing campaign is essential to business success, with experts recommending that companies set aside at least 10% of their annual gross income for marketing. Use a Professional to Write and Distribute Press Releases. Consider using the services of a professional press release writing service. Use the Right Outlets.

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Radio Local Writing Newspapers 97

Flack's Revenge

OCTOBER 4, 2017

I was in a Seinfeld state of mind, having just watched (and loved) his new Netflix special Jerry before Seinfeld ; and was thrilled to hear him being interviewed by Howard Stern on Sirius radio. Stern is another uniquely NY comic personality who I’ve loved to listen to over the years, since his days on NBC talk radio in the 80s).

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Radio Interviews Writing Pitching 120

Solo PR Pro

MAY 10, 2022

As long as it's coming from a genuine place, you can land some solid pitches. Journalists are now covering more verticals than before, companies are changing the ways they share information for the better, and social media influencers are becoming more credible than CEOs and company PR reps. Optimize company-owned assets.

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Pitching Media Journalism Data 58

Remote PR Jobs

SEPTEMBER 25, 2023

Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Pitching PR In this podcast, host Lesley Luce “cuts through the jargon and puts a new spin on the PR industry.” Throughline “The past is never past. Business 24.

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Pitching Interviews Trends Journalism 100

Critical Mention

JULY 2, 2020

Companies have increasingly combined the two because of the successes other businesses have enjoyed by having both departments work together. One of the most important goals a company should always maintain is to have a strong brand presence. Elevate your Pitch Game. Builds a Strong Brand Presence. Integrates your Business .

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Marketing eBook Pitching Radio 89

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Our clients and companies are still expecting media coverage. Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad.

Media Relations 100

Media Relations Pitching Media Report 100

PR Fuel

JULY 24, 2018

Determine the chronology of your business story before writing it. The language, idioms, and examples you use in your business story will likely vary depending on whether you’re writing for million dollar home buyers or Kindergarten teachers. Simple Advice: Write Like You Speak, Reporters Will Listen. Just write like you speak.

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Pitching Media Small Business Writing 40

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.

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PR Fuel

JANUARY 24, 2022

You can use the market research data to improve your company’s communication. The data may also inspire you to develop a creative campaign that paints your company in the best light. The success of your PR campaign largely depends on your press release writing talents. Find Creative Angles.

Creativity 101

Creativity Data Measurement Product Launch 101

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. company website, blogs). The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. sponsored posts).

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Viral Crisis Communications SEO Reputation 52

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Enter digital PR. Product Creation.

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Digital PR Construction Case Study SEO 71

PR Fuel

JULY 1, 2021

Start by looking at different news outlets, including: Radios. If you’re struggling to build your media list, consider finding a press release distribution company. Learning how to properly write and format a press release can take time and practice. An experienced team can write your press release for you.

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Guidelines Pitching Analytics Social Media 63

Critical Mention

SEPTEMBER 27, 2019

If you’re not sure which cracks to fill in when promoting your company, read on and see our top ways you can easily promote your brand. Budget sizes vary from company to company, so having a set range of your yearly, quarterly and monthly budgets must come first. . Advertise Strategically. Until next time! Critical Mention.

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Brand Branding Advertising Advertising 100

Bianchi Biz Blog

SEPTEMBER 7, 2021

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. Companies are made of people, and those people have to decide how their new products will not only help customers, but how they will impact the future. I used the G.I.

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Meeting Transportation Media Journalism 91

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

It also enlightens brands about specific community pain points that the company can address more actively. Nevertheless, effective community engagement won’t take the same shape for every company. That said, don’t be entirely driven by the company image alone. Contact us to discuss your specific needs.

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Community How To Marketing Data 92

Burrelles Fresh Ideas

JULY 25, 2023

Even the best company with the best products and the happiest employees will flounder if the public doesn’t know about it. One poorly received PR campaign can utterly and completely undercut even some of the most profitable companies. The streamlining ERPs provide can have many very real benefits for companies.

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Tools System How To Software 75

Critical Mention

DECEMBER 20, 2019

Share company announcements and changes to your business’ platform or products. Proactively pitch to journalists who cover your industry or area. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Doing so will help turn earned coverage into endorsements.

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How To Brand Branding Media 103

Sword and the Script

FEBRUARY 4, 2020

According to ZDNet, the TVEyes monitoring system was down for at least two days and Mr. Ives said the company was working on recovery and had no plans to pay the ransom. Mr. Ives also told Alfred Ng , a reporter for CNET , “that it had just restored its servers using company backups.” 2) Will the shuttering of Jumpshot affect PR tech?

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Software Analysis Data Tools 104

Sword and the Script

JUNE 4, 2019

Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” The company said it expects revenue in the range of $190 million to $192 million for the fiscal second quarter,” according to the Associated Press.

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Software Reddit Marketing Survey 106

Critical Mention

FEBRUARY 27, 2020

In the past brands/companies controlled the message and that message could be strategically placed in the media. The use of “hyper-focused” pitches will be helpful as well – finding the appropriate media connections and pitch one or two producer/editors at the most you with which you connect. SCHEDULE A DEMO.

Journalism 78

Journalism Social Media Radio Fashion 78

Critical Mention

OCTOBER 9, 2019

You can also use social media monitoring tools to track what other brands and influencers are saying about your company and leverage that earned media for greater exposure. Once you’ve established how to best communicate with each audience, start A/B testing different writing styles, images and video content in each post.

Social Media 75

Social Media Marketing Media Instagram 75

PR Fuel

MAY 13, 2021

Before you start writing, it’s important to know how to submit a press release. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. Consider working with a professional press release company , too. About 80% of people prefer learning about a company through custom content.

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How To Pitching Writing Social Media 65

PRSay

APRIL 19, 2016

Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. Commercial radio + Instagram – Commercial radio loves this social network. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.

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Media Relations Media Print Newspapers 115

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

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Pitching Fashion Report Twitter 49

Bad Pitch Blog

APRIL 23, 2009

We’re old enough to remember the first video played on MTV (it killed a radio star in fact) and I’m hometown proud of Taking the Stage , so we were more than happy to help them shine some light on some poor pitching. Uh, IRONIC, no, to send out a pitch about wasting resources when you''re TOTALLY WASTING RESOURCES?

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Pitching Radio Fashion Resources 45

Flatiron Communications

APRIL 13, 2021

He writes: “Substack has captivated an anxious industry because it embodies larger forces and contradictions. While the number of outlets (to pitch) has exploded, long gone are the days when a single news story in a legacy outlet can drive the national news agenda and conversation. Sadly, most of us do not.

Media 41

Media Journalism Reddit Local 41

Flack's Revenge

JUNE 2, 2015

It was great info, and relevant for companies seeking to improve their standing and results with analysts and enterprise IT decision-makers. So, I decided to write this post and share what I learned. So I drafted and sent it to him… and was met with radio silence, despite several phone call and email follow-ups.

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Enterprise Trade Shows Radio Writing 120

The Resolution Blog

OCTOBER 7, 2015

But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. “Do you realise the SEO juice that gives our company Dave?” Ditto the number of PR companies that have SEO specialists on their books.

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SEO Engineering Content Marketing Agency 120

Beyond PR

MAY 17, 2018

While some still struggle with multimedia, there are people who would rather just write or take photos, there’s no question that journalism will become an even more visual industry in the future, especially when print eventually disappears, he says. I can write three articles in the amount of time I can shoot a video.”.

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Infographics Print Video Real Estate 54