Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Jake Mazanke. Communications Manager, Livongo.

Measurement 356

Measurement SEO Web Social Media 356

Communications Conversations

SEPTEMBER 10, 2020

Let’s go back to the beginning–how did you get your start in the media world? I was a radio news reporter for three years in St. I really appreciated my time in radio and print journalism. What drew you to that company, in particular? I spend a good chunk of my time on media relations and pitching.

Radio 167

Radio Journalism Interviews Energy 167

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Get media training before you go live on radio or video. Barbara Rozgonyi , CEO CoryWest Media. Giveback stories are good. How about you?

Pitching 52

Pitching Training Radio Media Training 52

Sword and the Script

FEBRUARY 14, 2023

As always, nothing I say here should be considered an endorsement, grade or order of merit of any of the products or companies mentioned. Agility and Burrelles are partners “for our media delivery platform and media relations tools,” said Tressa Robbins , vice president of Client Onboarding with Burrelles.

Software 140

Software Pitching Analysis Community 140

Solo PR Pro

MAY 10, 2022

Media relations remain an important part of the PR world. As long as it's coming from a genuine place, you can land some solid pitches. Whether you're just getting into the world of solo PR or are already a seasoned pro, we're giving you in-depth tips on working with the media in 2022. 5 tips for working with the media.

Pitching 58

Pitching Media Journalism Data 58

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. A lot rests on the shoulders of your media tour’s spokesperson. Your Your Pitch Team. Your Spokesperson.

Media 120

Media Television Pharmaceuticals Radio 120

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. What’s their history with the company?

Newspapers 122

Newspapers Radio Construction Fashion 122

Critical Mention

MAY 12, 2021

In an ever-growing digital news industry, it’s critical for media professionals to have the ability to track media mentions from top online news sources. However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content.

Radio 174

Radio Sports Journalism Analytics 174

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., company website, blogs).

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

MARCH 17, 2016

Anchor , which generated buzz at SXSW this year, calls itself “radio by the people,” and lets you respond to social media posts in your own voice. Slack quickly became a media darling and is rumored to have raised another $200 million in funding to continue expanding its empire. Virtual Reality.

Trends 120

Trends Radio Retail Technology 120

Bianchi Biz Blog

JUNE 21, 2022

There’s no shortage of material to cover here, but I try to maintain coverage of the fundamentals: the how-to stories, coverage of regulatory issues, and coverage of successful people and companies in this space. What advice do you have for PR people that want to pitch you? Please keep the pitches understandable to the untrained eye.

Meeting 87

Meeting Media Chemicals Radio 87

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. The timely inclusion of topical news hooks maximizes a brand’s media coverage.

Media 68

Media Travel Radio Interviews 68

Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Companies have increasingly combined the two because of the successes other businesses have enjoyed by having both departments work together. Elevate your Pitch Game. Builds a Strong Brand Presence.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Sword and the Script

FEBRUARY 4, 2020

According to ZDNet, the TVEyes monitoring system was down for at least two days and Mr. Ives said the company was working on recovery and had no plans to pay the ransom. Mr. Ives also told Alfred Ng , a reporter for CNET , “that it had just restored its servers using company backups.” 2) Will the shuttering of Jumpshot affect PR tech?

Software 104

Software Analysis Data Tools 104

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

It also enlightens brands about specific community pain points that the company can address more actively. Nevertheless, effective community engagement won’t take the same shape for every company. It’s important to be driven by the business’s goals in relation to its needs and ambitions.

Community 92

Community How To Marketing Data 92

Bianchi Biz Blog

OCTOBER 3, 2022

CES was created more than 50 years ago as the Consumer Electronics Show and hosted only 250 exhibitors (including companies like Motorola, Phillips and LG) who were focused on consumer electronic products like TVs and radios. CES remains a great venue for vehicle technology companies to show their stuff.

Automotive 128

Automotive Mobile Technology Hotels 128

Bianchi Biz Blog

OCTOBER 19, 2023

7-12 if you include CES Media Days), in Las Vegas, will confirm that status. So, if your company is working on vehicle technology that will help bring a smarter, safer, cleaner or comfortable driving experience, CES 2024 may be the right place to shine. And the 2024 version of the event, scheduled for Jan. 9-12, 2023 (Jan.

Automotive 88

Automotive Mobile Software Technology 88

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. And, how can companies better work with the media in the years ahead?

Media 112

Media Journalism Report Video 112

Critical Mention

FEBRUARY 27, 2020

In the past brands/companies controlled the message and that message could be strategically placed in the media. The use of “hyper-focused” pitches will be helpful as well – finding the appropriate media connections and pitch one or two producer/editors at the most you with which you connect.

Journalism 78

Journalism Social Media Radio Fashion 78

Critical Mention

DECEMBER 20, 2019

Share company announcements and changes to your business’ platform or products. Proactively pitch to journalists who cover your industry or area. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Doing so will help turn earned coverage into endorsements.

How To 103

How To Brand Branding Media 103

Bianchi Biz Blog

SEPTEMBER 30, 2021

Over 175 automotive companies, a 12% increase over the 2020 number, have already committed to exhibit by the end of May – more than seven months before the show. CES is a great venue for vehicle technology companies to show their wares. continues to open up post COVID19. Way more than consumer electronics.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Bianchi Biz Blog

SEPTEMBER 7, 2021

Companies are made of people, and those people have to decide how their new products will not only help customers, but how they will impact the future. What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news. Any pet peeves with PR people?

Meeting 91

Meeting Transportation Media Journalism 91

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Radio Interviews 100

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

Mora Communications

JANUARY 3, 2018

Media begets media. A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Work with your PR representatives to define your stories and pitches. Develop stories for the various types of media.

How To 40

How To Newspapers Print Interviews 40

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. You can utilize the crew during breaks to capture additional footage and/or soundbites to be used for social media, client websites and other channels.

Strategy 40

Strategy Media Radio How To 40

Mora Communications

OCTOBER 17, 2017

No other form of marketing is like PR or media relations. Media coverage showcases you and your company, product or service and offers the validation and credibility of being featured as a news story. There you define your stories, your media pitches and what separates you from the others in your field.

Publicity 45

Publicity Construction Television Radio 45

MaccaPR

JULY 8, 2015

Oh, and formerly a WCCO Radio talk show host and KFAN-AM Radio news director. That kind of PR pitching reveals a shot-gun approach. I will discover what story interests me about the companies they represent. Those PR people who worked in radio, TV, print – they get it. Star Tribune ’s. That was a major faux pas.

Interviews 48

Interviews Radio Journalism Newspapers 48

The Resolution Blog

OCTOBER 7, 2015

Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. “Do you realise the SEO juice that gives our company Dave?”

SEO 120

SEO Engineering Content Marketing Agency 120

Beyond PR

MAY 17, 2018

Cision’s 2018 State of the Media report surveyed 1,355 journalists around the world about various media-related issues and one of the takeaways is that reporters and editors do believe multimedia, especially video, will become a bigger part of their jobs. Send More Multimedia in PR Pitches.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Performance marketing companies will work to build out their creative capabilities.

Social Media 96

Social Media Marketing Media Creativity 96

Communications Conversations

FEBRUARY 3, 2016

When you hear her talking on the radio, she’s raving about our great state. I have a lot of media contacts who follow, or friend me on my professional and personal social channels, so regularly showing off my #OnlyinMN experiences is a simple and effective media relations tactic. I see you visiting frequently.

Tourism 60

Tourism Travel Instagram Pitching 60

Flatiron Communications

NOVEMBER 14, 2014

And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. It drives up to 20 percent of traffic to news sites, according to figures from the analytics company SimpleReach. billion people — logging on at least monthly. billion people — logging on at least monthly.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. It drives up to 20 percent of traffic to news sites, according to figures from the analytics company SimpleReach. billion people — logging on at least monthly. billion people — logging on at least monthly.

Media 28

Media Mobile Pinterest Journalism 28

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility.

Sports 0

Sports Leadership Internal International 0