Communications Conversations

SEPTEMBER 10, 2020

I was a radio news reporter for three years in St. I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

5W PR

JANUARY 3, 2024

Pitching story ideas to journalists to secure media coverage. Objectives The primary goal of marketing is to contribute to the company’s financial success by driving sales and increasing revenue. Creating paid promotional campaigns through various mediums like TV, radio, print, and digital platforms.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. This has made it more challenging to pitch stories successfully.

Media 98

Media Nonprofit Pitching Analytics 98

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. Brief tweets, media alerts, and phone pitches should do the job of convincing the editorial decision-makers.

Media 68

Media Travel Radio Interviews 68

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. There’s no shortage of material to cover here, but I try to maintain coverage of the fundamentals: the how-to stories, coverage of regulatory issues, and coverage of successful people and companies in this space. Describe the craziest or most fun story you have written.

Meeting 87

Meeting Media Chemicals Radio 87

PR Fuel

JANUARY 17, 2022

A solid marketing campaign is essential to business success, with experts recommending that companies set aside at least 10% of their annual gross income for marketing. Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses.

Radio 97

Radio Local Writing Newspapers 97

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. company website, blogs). PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. How Do You Pitch the Media ? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

It also enlightens brands about specific community pain points that the company can address more actively. Nevertheless, effective community engagement won’t take the same shape for every company. That said, don’t be entirely driven by the company image alone. Contact us to discuss your specific needs.

Community 92

Community How To Marketing Data 92

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. For instance, here at Victorious PR, we pitch you to over 100 different publications because of the great relationships that we have formed. The shelf life of an article is infinite, which plays a significant role when someone Googles you, because you are going to pop up!

Real Estate 52

Real Estate Publicity Television Radio 52

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Our clients and companies are still expecting media coverage. My pro tip: Write 10 subject lines for each pitch. Pitch early–literally! Much, much tougher.

Media Relations 100

Media Relations Pitching Media Report 100

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

PR Fuel

JULY 24, 2018

And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? I promise you a press release that sounds like an actual human being will get better results than one that reads like the fine print on your home loan papers. Every Pitch is a Learning Experience. Social media?

Pitching 40

Pitching Media Small Business Writing 40

Critical Mention

FEBRUARY 27, 2020

In the past brands/companies controlled the message and that message could be strategically placed in the media. The use of “hyper-focused” pitches will be helpful as well – finding the appropriate media connections and pitch one or two producer/editors at the most you with which you connect. Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

Bianchi Biz Blog

SEPTEMBER 7, 2021

We are in the early stages of humans evolving from physical to digital creatures and no one knows how it will play out, but the spectrum of outcomes ranges from Skynet (from The Terminator ) taking over to Star Trek , where AI and 3D printing usher in a flourishing utopia. What advice do you have for PR people that want to pitch you?

Meeting 91

Meeting Transportation Media Journalism 91

Barokas

DECEMBER 4, 2018

While it’s true the window for PR gets smaller and smaller as the season marches on, there are some simple things tech companies can do make the most of opportunities that come with the holidays. Your company blog and social media platforms should also be getting a lot of love during this time.

Survey 60

Survey Enterprise Radio Print 60

Cision

MARCH 24, 2017

He began as a radio reporter before transitioning to PR in 1999. Since then, he has provided guidance to a variety of clients from Fortune 500 companies, to tourist attractions, to private individuals. If you find the compelling human story in what you’re pitching, you’ll be successful.

Enterprise 227

Enterprise Agency Radio Fashion 227

Katie Paine's Measurement Blog

MAY 25, 2023

Later, when we got around to talking about tools, they mentioned that they had just signed an $80K contract with a well-known media measurement company. Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. They wondered if that would measure the goals and metrics we had just defined.

Measurement 52

Measurement Communications Survey System 52

Mora Communications

JANUARY 3, 2018

A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . When working with a PR firm, communication is key, but it needs to be free-flowing, effective communication. Work with your PR representatives to define your stories and pitches.

How To 40

How To Newspapers Print Interviews 40

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. I mean, how many companies offer this? Both appeared in print, on the front page of USA Today’s Money section. The story was begging to be told.

Strategy 60

Strategy Print Insurance Insurance 60

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Send More Multimedia in PR Pitches. At least for social, though, companies can get away with making videos on their phone, but it still has to look good and tell the right story.

Infographics 54

Infographics Print Video Real Estate 54

Polaris

NOVEMBER 17, 2015

However, unless your company is publicly traded, and the announcement is material, the release is not required. If you dig deep enough, you often find your company has countless stories to tell. Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2

Agency 100

Agency Newspapers Radio Interviews 100

MaccaPR

JULY 8, 2015

Oh, and formerly a WCCO Radio talk show host and KFAN-AM Radio news director. That kind of PR pitching reveals a shot-gun approach. I will discover what story interests me about the companies they represent. Those PR people who worked in radio, TV, print – they get it. Star Tribune ’s.

Interviews 48

Interviews Radio Journalism Newspapers 48

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

Sword and the Script

MAY 9, 2017

3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. So, in the wee hours in the morning, we drove from downtown DC to the area radio stations in Gaithersburg, Md. for drive time morning radio. 7) A Company Steeped in History.

Publicity 89

Publicity Radio Crisis Crisis Communications 89

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. If multiple employees from one company attend an event, we can aggregate data to discover what the company X contingent did collectively. His first client came in 2002. d) Facial recognition check-in.

Industry 74

Industry Marketing Enterprise Mobile 74

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Some clients even like to have their celebrity talent record a ‘shout out’ to their employees to distribute within the company.”. Needless to say, it’s all a bit overwhelming. “A

Strategy 40

Strategy Media Radio How To 40

Bad Pitch Blog

FEBRUARY 20, 2009

The point is this: When something comes along in the media that relates to what you do or what you’re about as a company, don’t sit around. Today’s TV, radio, and print news is already 24/7. Then, TV headlines translate into drive-time radio babble, the morning shows beget the noon news, and so on. twitter @laermer.

Print 40

Print Radio Web Report 40

Waxing UnLyrical

SEPTEMBER 23, 2015

With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio). A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases. Twitter chats.

Google 40

Google Trends Community Twitter 40