Sword and the Script

MARCH 3, 2020

For reference, here’s a list of PR technology companies I’m watching. Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. The company says the new code will allow it to address several public relations challenges. Quick plug: Do you work in PR and comms?

Pitching 78

Pitching Instagram Survey Data 78

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. This has made it more challenging to pitch stories successfully.

Media 98

Media Nonprofit Pitching Analytics 98

Bianchi Biz Blog

JUNE 21, 2022

There’s no shortage of material to cover here, but I try to maintain coverage of the fundamentals: the how-to stories, coverage of regulatory issues, and coverage of successful people and companies in this space. Wilson award for business journalism. How long have you been in journalism and how did you get started?

Meeting 87

Meeting Media Chemicals Radio 87

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. The Cision Blog. Media Shift.

Blogging 170

Blogging Writing Creativity Storytelling 170

Bianchi Biz Blog

SEPTEMBER 7, 2021

Companies are made of people, and those people have to decide how their new products will not only help customers, but how they will impact the future. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? My pathway was very typical. I used the G.I.

Meeting 91

Meeting Transportation Media Journalism 91

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. Don’t overlook the people that work in your organisation: they could be the key to your next magazine piece, newspaper profile or 30-minute radio conversation. What’s their history with the company? That person may have: faced and overcome some challenges or problems.

Newspapers 122

Newspapers Radio Construction Fashion 122

Critical Mention

FEBRUARY 27, 2020

Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. In the past brands/companies controlled the message and that message could be strategically placed in the media. How is PR different than it was 5 years ago? Share Tweet Share. Until next time!

Journalism 78

Journalism Social Media Radio Fashion 78

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Our clients and companies are still expecting media coverage. My pro tip: Write 10 subject lines for each pitch. Pitch early–literally! Much, much tougher.

Media Relations 100

Media Relations Pitching Media Report 100

PR Fuel

JULY 24, 2018

And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Every Pitch is a Learning Experience. With today’s journalist shouldering more responsibility than ever before, it’s essential that you master the art of pitching stories. When did you send the pitch?

Pitching 40

Pitching Media Small Business Writing 40

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. And, how can companies better work with the media in the years ahead? It was a tough journey.

Media 112

Media Journalism Report Video 112

Barokas

DECEMBER 4, 2018

While it’s true the window for PR gets smaller and smaller as the season marches on, there are some simple things tech companies can do make the most of opportunities that come with the holidays. Your company blog and social media platforms should also be getting a lot of love during this time.

Survey 60

Survey Enterprise Radio Print 60

PRSay

MAY 23, 2018

Whether the pressure is coming directly from your client or from your client’s boss, the sad truth remains: Company leaders are blinded by readership numbers when they should be thinking about their particular audience. Similar to trade journals, podcasts cover an array of niche subjects. Embrace the niche appeal of podcasts.

Media Relations 136

Media Relations Publicity Media Blogging 136

MaccaPR

JULY 8, 2015

Paul Business Journal and, increasingly of late, Minnesota Business magazine. Paul Business Journal, and news director for SPNN-TV Neighborhood News. Oh, and formerly a WCCO Radio talk show host and KFAN-AM Radio news director. That kind of PR pitching reveals a shot-gun approach. really care about - the monthly.

Interviews 48

Interviews Radio Journalism Newspapers 48

Flatiron Communications

APRIL 13, 2021

” Such prominent breakaway journalists include Casey Newton, Jessica Lessin, and Graydon Carter who respectively left The Verge , The Wall Street Journal, and Vanity Fair to start their own subscription-based newsletters. It’s clearly not from a random pitch crossing an email inbox, no matter how provocative the subject line.

Media 41

Media Journalism Reddit Local 41

Solo PR Pro

DECEMBER 6, 2022

Larger companies with multiple levels of approvals and several rounds of edits often merit a higher fee to cover the extra time and effort required to meet their needs. So you’ve pitched a bylined article and the publication has accepted it — congrats! Michelle says she would prefer almost any reply over radio silence.

Radio 52

Radio Social Media Journalism Corporate 52

Katie Paine's Measurement Blog

MAY 25, 2023

Later, when we got around to talking about tools, they mentioned that they had just signed an $80K contract with a well-known media measurement company. Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. They wondered if that would measure the goals and metrics we had just defined.

Measurement 52

Measurement Communications Survey System 52

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. I mean, how many companies offer this? These are the giants that so often demand the attention and set the agendas of business press. Sarah Babbit.

Strategy 60

Strategy Print Insurance Insurance 60

Sword and the Script

MAY 9, 2017

I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. 3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. for drive time morning radio.

Publicity 89

Publicity Radio Crisis Crisis Communications 89

Beyond PR

MAY 17, 2018

While some still struggle with multimedia, there are people who would rather just write or take photos, there’s no question that journalism will become an even more visual industry in the future, especially when print eventually disappears, he says. Send More Multimedia in PR Pitches. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. 2) You’ve got a lot of big company CPG experience. That’s true but here is the growth challenge for a company like Frito-Lay. Today he’s on his own. Instead of Hubspot vs. Marketo v.s

Technology 61

Technology Marketing Retail Interviews 61

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. If multiple employees from one company attend an event, we can aggregate data to discover what the company X contingent did collectively. PR, marketing, sales and journalism. How impactful is that?

Industry 74

Industry Marketing Enterprise Mobile 74

Flatiron Communications

NOVEMBER 14, 2014

And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. billion people — logging on at least monthly.

Media 34

Media Mobile Pinterest Journalism 34

Waxing UnLyrical

JULY 2, 2018

A5: It was when I worked remotely for a publishing company. My degree is in mass comm and I went to school for a career in radio. A3 I studied journalism in grad school. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. A3: Hard to say.

Measurement 40

Measurement Nonprofit Education Social Media 40

Flatiron Communications

NOVEMBER 14, 2014

And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. billion people — logging on at least monthly.

Media 28

Media Mobile Pinterest Journalism 28

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Karie Mooney, @karies_korner.

Sports 0

Sports Leadership Internal International 0

Maxim Behar

MAY 31, 2021

But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. One day, I remembered the words of Winston Churchill “You can achieve a lot of things with journalism, but you must know when to quit”. It has around 5 thousand PR companies from each continent.

Newspapers 52

Newspapers Social Media Ethics Travel 52

NewsWhip

MAY 27, 2021

We transitioned into a health innovation company. So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. And, probably for the first time, we’re now seeing pharma companies are becoming pop culture history. Paul: Brilliant.

Healthcare 78

Healthcare Storytelling Communications Local 78