Sword and the Script

MARCH 3, 2020

For reference, here’s a list of PR technology companies I’m watching. Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. The company says the new code will allow it to address several public relations challenges. Quick plug: Do you work in PR and comms?

Pitching 78

Pitching Instagram Survey Data 78

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help.  Your spokesperson could be an executive at your company. Your Pitch Team. Your Spokesperson.

Media 120

Media Television Pharmaceuticals Radio 120

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. Even if your event is on the small side, hiring a good audiovisual company is worth it. 4 – Hire a Specialist.

Engineering 383

Engineering System Hotels Television 383

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. Brief tweets, media alerts, and phone pitches should do the job of convincing the editorial decision-makers.

Media 68

Media Travel Radio Interviews 68

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. For instance, here at Victorious PR, we pitch you to over 100 different publications because of the great relationships that we have formed. The shelf life of an article is infinite, which plays a significant role when someone Googles you, because you are going to pop up!

Real Estate 52

Real Estate Publicity Television Radio 52

Bianchi Biz Blog

SEPTEMBER 7, 2021

Back then, they were underdog choices for the job, known mostly for their quirky comedic work in television, and the big question was if they had the chops to pull off a monstrous blockbuster. Companies are made of people, and those people have to decide how their new products will not only help customers, but how they will impact the future.

Meeting 91

Meeting Transportation Media Journalism 91

PRSay

MAY 23, 2018

Whether the pressure is coming directly from your client or from your client’s boss, the sad truth remains: Company leaders are blinded by readership numbers when they should be thinking about their particular audience. Even better, audiences are typically more targeted and engaged than in television and radio markets.

Media Relations 136

Media Relations Publicity Media Blogging 136

Critical Mention

FEBRUARY 27, 2020

In the past brands/companies controlled the message and that message could be strategically placed in the media. The use of “hyper-focused” pitches will be helpful as well – finding the appropriate media connections and pitch one or two producer/editors at the most you with which you connect. Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Transatlantic television became possible. The best way to understand how to pitch a story to a publication is buy a copy and read it or check it out online.

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Some clients even like to have their celebrity talent record a ‘shout out’ to their employees to distribute within the company.”. Needless to say, it’s all a bit overwhelming. “A

Strategy 40

Strategy Media Radio How To 40

Mora Communications

OCTOBER 17, 2017

Media coverage showcases you and your company, product or service and offers the validation and credibility of being featured as a news story. Your being featured in a magazine, newspaper, television, or radio positions you as a professional in your field. Try and come up with a number of different pitch and story ideas. .

Publicity 45

Publicity Construction Television Radio 45

Katie Paine's Measurement Blog

MAY 25, 2023

Later, when we got around to talking about tools, they mentioned that they had just signed an $80K contract with a well-known media measurement company. Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. They wondered if that would measure the goals and metrics we had just defined.

Measurement 52

Measurement Communications Survey System 52

Beyond PR

JANUARY 9, 2017

PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. Usually, it is effective and leads to greater things for the company, person or nonprofit involved. “No” is sometimes good.

Nonprofit 40

Nonprofit Television Radio Newspapers 40

Beyond PR

MAY 17, 2018

It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. “It Send More Multimedia in PR Pitches. At least for social, though, companies can get away with making videos on their phone, but it still has to look good and tell the right story.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Performance marketing companies will work to build out their creative capabilities.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. 2) You’ve got a lot of big company CPG experience. That’s true but here is the growth challenge for a company like Frito-Lay. Today he’s on his own. Every dollar mattered!

Technology 61

Technology Marketing Retail Interviews 61

PR Fuel

MARCH 17, 2020

Used with other approaches, it can make the difference between a company that thrives and one that withers away. Television and radio’s quick ads made it fall from favor for a few decades. That’s why you see so many successful companies involved in content marketing and public relations, as well as advertising.

Publicity 62

Publicity Small Business Advertising Advertising 62

Flatiron Communications

NOVEMBER 14, 2014

And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. It drives up to 20 percent of traffic to news sites, according to figures from the analytics company SimpleReach. billion people — logging on at least monthly. billion people — logging on at least monthly.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. It drives up to 20 percent of traffic to news sites, according to figures from the analytics company SimpleReach. billion people — logging on at least monthly. billion people — logging on at least monthly.

Media 28

Media Mobile Pinterest Journalism 28