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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

However, media pitching and media relations to secure earned media still dominate the industry. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. This has made it more challenging to pitch stories successfully.

Media 98
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Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers

Bianchi Biz Blog

And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. An auto show within a consumer electronics show. Looking at the numbers. million square feet of exhibit space.

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Top 9 CES2022 PR Lessons for Automotive & Mobility Suppliers

Bianchi Biz Blog

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

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How To Write Press Releases That Attracts Media Attention: A Guide

PR Fuel

It can also help you communicate your company values. In fact, 94% of consumers show loyalty to brands that over complete transparency. For example, you might want to announce an upcoming trade show or conference. Radio shows. Your company’s logo. Develop Your Pitch. Consider: Newspapers.

Writing 72
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Cracking the Quadrant – Confessions of a former Gartner Analyst

Flack's Revenge

It was great info, and relevant for companies seeking to improve their standing and results with analysts and enterprise IT decision-makers. Note: if you are interested in the back story, the former analyst replied very enthusiastically when I pitched him the idea for this post right after the talk.