Newsfile

JUNE 28, 2023

Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms.

Media 52

Media Analytics Radio Google 52

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Our plan is to think outside the box for earned media. AirPR: You started your career in journalism.

Interviews 284

Interviews Radio Small Business Pitching 284

5W PR

APRIL 11, 2023

The market is competitive, with many companies vying for the attention of consumers. Companies also highlight attention to detail, like Rolex and Omega showcasing their watches’ intricate details and quality materials. They don’t rely on mass-market channels like TV and radio ads.

Marketing 78

Marketing Radio Print Consumer 78

Critical Mention

JANUARY 24, 2020

Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates. Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on.

Radio 101

Radio Media Television Social Media 101

Deirdre Breakenridge

MARCH 8, 2017

Nicole is the host of PRfect Pitch, a PR-focused radio show that’s geared towards helping PR, marketing, and media professionals step up their game by incorporating best practices and developing better relationships. , Dolby, Sony Pictures Entertainment, Sony PlayStation, Hulu, M-GO, Toon Hero, Demand Media, MobiTV, and the Oakland Raiders.

Radio 170

Radio How To Community Storytelling 170

NewsWhip

JUNE 2, 2020

Company Size. NewsWhip client Bauer Media, one of the UK’s influential media brand networks, had a strategic problem to solve at the start of 2015 in its Radio division. Bauer ran a five day test to see what would happen if their regional radio stations put new forms of content at the heart of what they did on social media.

Case Study 78

Case Study Study Radio Analytics 78

Polaris

DECEMBER 5, 2014

billion company that manages several retail brands, including Musician’s Friend and Guitar Center. The winner is awarded studio time to have a single produced by Aoki, plus $10,000 in cash, gear, the chance to perform as an opening act at one of Aoki’s shows, an editorial feature in Electronic Musician Magazine. Celebrating the music.

Content Marketing 242

Content Marketing Storytelling Marketing YouTube 242

PR Fuel

JANUARY 17, 2022

A solid marketing campaign is essential to business success, with experts recommending that companies set aside at least 10% of their annual gross income for marketing. Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses.

Radio 105

Radio Local Writing Newspapers 105

wiredPRworks

MAY 25, 2022

She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Her photographs and personal story have been seen in many international women’s magazines and home & garden magazines. Visit [link] for more info and to subscribe to Shawna’s newsletter.

Television 52

Television YouTube Pinterest Radio 52

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. The show airs on the C-Suite Network and all the popular podcasting platforms including Apple, Spotify, and iHeart Radio.

Strategy 52

Strategy Training Insurance Insurance 52

Critical Mention

DECEMBER 3, 2019

The rise in online news readers has given online newspaper, magazine and publishing companies more opportunities to monetize digital readership. Because the content is highly valued, several companies and organizations have put together free trials for users. Fortunately, there’s a solution. Share Tweet Share. Until next time!

How To 90

How To Journalism Radio Newspapers 90

Axia PR

AUGUST 15, 2018

Earned media coverage comes from media relations when an outlet includes your company, product, service, expert, opinion, or ideas in a news story (online, print, radio, TV, podcast, etc.). It’s when a newspaper or industry trade publication (blog, magazine, or website) features your brand or quotes your expert.

Media 48

Media Radio Newspapers Print 48

Deirdre Breakenridge

APRIL 13, 2015

Newspapers, magazines and radio stations never had those resources to start with. 22% of the Fortune 100 companies in the US include video with their news releases. 22% of the Fortune 100 companies in the US include video with their news releases. Now every news website needs video.

Video 150

Video Trends Radio Newspapers 150

The Proactive Report

APRIL 5, 2015

76% of producers and journalists affiliated with digital outlets of television and radio stations, newspapers, magazines, media sites reported using outside produced video. However, the PRESSfeed study of 300 company newsrooms showed that brands are not taking advantage of this opportunity.

Media 100

Media Video Television Radio 100

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 8) “Consult, coach, teach.”.

Employee 148

Employee Print Writing Survey 148

PR Fuel

MARCH 22, 2022

For example, you can also look at social media influencers, radio programs, magazines, and blogs. Then, look for any information about the company’s press release specifications. If you’re not sure how to build a list of media contacts, look for a press distribution company. Start Writing. Create the Pitch.

How To 101

How To Guidelines Writing Pitching 101

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It all started my freshman year of high school drawing third-rate Far Side knockoffs for the school magazine in the mid-‘90s.

Meeting 90

Meeting Transportation Media Journalism 90

Bianchi Biz Blog

JUNE 21, 2022

There’s no shortage of material to cover here, but I try to maintain coverage of the fundamentals: the how-to stories, coverage of regulatory issues, and coverage of successful people and companies in this space. Describe the craziest or most fun story you have written. How long have you been in journalism and how did you get started?

Meeting 86

Meeting Media Chemicals Radio 86

Sword and the Script

FEBRUARY 22, 2022

The article reports: “You might have seen those stats in Time magazine , the Telegraph , the Guardian , USA Today , the New York Times or the National Post. Maybe you heard a Harvard academic citing them on US radio. For most technology companies, it’s the opposite: selling software that automates repetitive tasks.

Biotechnology 85

Biotechnology Study Survey Radio 85

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tech companies have made huge financial bets on all of these innovations. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

Cision

MAY 16, 2017

Historically, most of the value we’ve derived from our devices has been the result of direct physical interaction: turning a key in a door lock, paging through an in-flight magazine, tracing our finger along the lines of a map. billion connected devices in use worldwide. Furthermore, a study by Tata Consultancy Services reported 71.9

Hotels 198

Hotels Mobile Travel Automotive 198

PR Fuel

JANUARY 24, 2022

You can use the market research data to improve your company’s communication. The data may also inspire you to develop a creative campaign that paints your company in the best light. A captivating press release can feature on websites, news publications, and magazines. Find Creative Angles.

Creativity 110

Creativity Data Measurement Product Launch 110

5W PR

AUGUST 19, 2019

Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week. In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television.

Digital PR 76

Digital PR Print Construction Television 76

Critical Mention

AUGUST 27, 2019

As your organization starts to grow, more companies will not only start to include it in word-of-mouth conversations, but online ones too. The most popular including online newspapers, magazines, blogs, trade publications and forums. . These conversations can form on a variety of mediums. Until next time! Critical Mention.

Media 60

Media Sports Radio Newspapers 60

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Does your company have a stake in the current opioid crisis? Company blogs are no longer a luxury, and this site can be a terrific resource for teams looking to start a new blog or improve an existing one.

Blogging 170

Blogging Writing Creativity Storytelling 170

Stuart Bruce

JANUARY 7, 2016

That’s the shocking finding of new research by accountancy and business advisory firm BDO and independent membership organisation the Quoted Companies Alliance. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Ethical Voices

SEPTEMBER 19, 2022

I was working for a digital marketing agency, and then I moved over to an events company, until the pandemic. But I would like to focus on our company story. The junta, the military, have a lot of affiliations with lots of companies in Myanmar and they always have, and all the agencies would work with these companies.

Ethics 83

Ethics Radio Sports Facebook 83

Cision

OCTOBER 2, 2015

Launchpad: A bevy of new apps, digital services and media launched this week, including Verizon ‘s mobile video service go90 ( TechCrunch ); Comcast ‘s video service, Watchable ( Variety ); Yahoo ‘s new niche verticals, Yahoo Real Estate and Yahoo Celebrity ( FishbowlNY ); Lena Dunham ‘s lifestyle newsletter, Lenny ( Chicago (..)

Real Estate 120

Real Estate Media Mobile Radio 120

PR Fuel

DECEMBER 29, 2020

This way, your press release writer will be able to understand your company better and be able to know the factors affecting your industry more deeply. It will include all the information on your company, so they don’t have to go searching around for all relevant data. You can also hire a writer on a retainer basis.

Radio 60

Radio Local Writing Newspapers 60

Communications Conversations

NOVEMBER 17, 2016

For many companies, targeting and talking about Millennials has become a full-blown obsession. And sure, Millennials represent a sizable audience for almost any company to consider. And, there are ethical boundaries many companies would prefer not to cross. Gen Z is not reading newspapers or magazines or listening to the radio.

Communications 60

Communications Mobile Radio YouTube 60

Landis PR

JULY 18, 2022

I come from a broadcast news background and started my career right out of San Francisco State as a reporter for KCBS Radio and KPIX TV. A key part of that is interviewing various stakeholders to understand their company, product, or vision. Liza during her Chopper 5 days in the 1990s. Can you tell us about your background?

Radio 52

Radio Sports Report Travel 52

ImPRessions - Crenshaw Communications

APRIL 21, 2017

All you have to do is google it to get an idea of the massive hit this quirky, universally praised radio story has become since its release in March. After bungling the initial apology by being legalistic and defensive, the company promised to review policies and never to repeat its mistake.

Airlines 136

Airlines Comparison Facebook Video 136

Bad Pitch Blog

MAY 25, 2014

I told him that if he did the one interview, I’d promise him one with a major magazine. After the blog meeting, this problem child was so happy with the experience and subsequent result that he completely forgot about my disappearing magazine piece. (He This was, he said, lower than terrestrial radio--as if radio was evil.

Radio 83

Radio Interviews Meeting Report 83

Critical Mention

FEBRUARY 27, 2020

In the past brands/companies controlled the message and that message could be strategically placed in the media. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. How is PR different than it was 5 years ago? Share Tweet Share. Until next time!

Journalism 78

Journalism Social Media Radio Fashion 78

Polaris

NOVEMBER 17, 2015

However, unless your company is publicly traded, and the announcement is material, the release is not required. If you dig deep enough, you often find your company has countless stories to tell. Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2

Agency 100

Agency Newspapers Interviews Radio 100

Mindful Marketing

MAY 22, 2021

” Slipping commercial messages into media content is nothing new, but digital media have exploded that potential with more and more companies trying to make their ads look like they're something else. ” Think of the approach as camouflage for commercials. Why don’t sponsors of native ads seek the same recognition?

Advertising 115

Advertising Advertising Agriculture Ethics 115

Beyond PR

FEBRUARY 13, 2018

The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. These statistics paint a picture of an educated and economically vibrant community that has earned the respect and attention of companies and communications professionals.

Television 72

Television Education Groups Community 72