Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 12) “Write for businesses.”.

Employee 150

Employee Print Writing Survey 150

Critical Mention

JANUARY 24, 2020

Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates. Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on.

Radio 101

Radio Media Television Social Media 101

Bianchi Biz Blog

JUNE 21, 2022

There’s no shortage of material to cover here, but I try to maintain coverage of the fundamentals: the how-to stories, coverage of regulatory issues, and coverage of successful people and companies in this space. I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing.

Meeting 87

Meeting Media Chemicals Radio 87

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Does your company have a stake in the current opioid crisis? Better Writing Blogs. Not strictly PR, but that’s one of the reasons we like it. And, one of the best things about The Muse?

Blogging 170

Blogging Writing Creativity Storytelling 170

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It all started my freshman year of high school drawing third-rate Far Side knockoffs for the school magazine in the mid-‘90s.

Meeting 90

Meeting Transportation Media Journalism 90

PR Fuel

JANUARY 24, 2022

You can use the market research data to improve your company’s communication. The data may also inspire you to develop a creative campaign that paints your company in the best light. The success of your PR campaign largely depends on your press release writing talents. Find Creative Angles.

Creativity 110

Creativity Data Measurement Product Launch 110

Critical Mention

DECEMBER 3, 2019

The rise in online news readers has given online newspaper, magazine and publishing companies more opportunities to monetize digital readership. Because the content is highly valued, several companies and organizations have put together free trials for users. Fortunately, there’s a solution. Share Tweet Share. SCHEDULE A DEMO.

How To 90

How To Journalism Radio Newspapers 90

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tech companies have made huge financial bets on all of these innovations. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

PR Fuel

DECEMBER 29, 2020

This way, your press release writer will be able to understand your company better and be able to know the factors affecting your industry more deeply. This will ensure that they end up writing press releases that truly represents you. Of course, you could do it on your own and write a press release yourself.

Radio 60

Radio Local Writing Newspapers 60

5W PR

AUGUST 19, 2019

Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week. In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television.

Digital PR 76

Digital PR Print Construction Television 76

Critical Mention

AUGUST 27, 2019

As your organization starts to grow, more companies will not only start to include it in word-of-mouth conversations, but online ones too. The most popular including online newspapers, magazines, blogs, trade publications and forums. . These conversations can form on a variety of mediums. Until next time! Critical Mention.

Media 60

Media Sports Radio Newspapers 60

Ethical Voices

SEPTEMBER 19, 2022

I was working for a digital marketing agency, and then I moved over to an events company, until the pandemic. But I would like to focus on our company story. The junta, the military, have a lot of affiliations with lots of companies in Myanmar and they always have, and all the agencies would work with these companies.

Ethics 83

Ethics Radio Sports Facebook 83

ImPRessions - Crenshaw Communications

APRIL 21, 2017

In public relations , sometimes the stars align and a story just writes itself. All you have to do is google it to get an idea of the massive hit this quirky, universally praised radio story has become since its release in March. S-Town Podcast. “ Serial” is back! It’s a debate that won’t end any time soon.

Airlines 136

Airlines Comparison Facebook Video 136

Critical Mention

FEBRUARY 27, 2020

In the past brands/companies controlled the message and that message could be strategically placed in the media. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. How is PR different than it was 5 years ago? SCHEDULE A DEMO. Priscilla Osorio.

Journalism 78

Journalism Social Media Radio Fashion 78

PR Fuel

JULY 1, 2021

Start by looking at different news outlets, including: Radios. If you’re struggling to build your media list, consider finding a press release distribution company. Learning how to properly write and format a press release can take time and practice. An experienced team can write your press release for you.

Guidelines 68

Guidelines Pitching Analytics Social Media 68

Beyond PR

FEBRUARY 13, 2018

The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. These statistics paint a picture of an educated and economically vibrant community that has earned the respect and attention of companies and communications professionals.

Television 72

Television Education Groups Community 72

Mora Communications

DECEMBER 15, 2017

Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. Unlike ads or commercial, you don’t pay for the stories to run, and unlike digital marketing or social media, you can’t simply write something and then post it.

Marketing 40

Marketing Radio Newspapers Print 40

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Enter digital PR. Product Creation.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Birthday coming up?

Energy 120

Energy Viral Storytelling Community 120

Beyond PR

MAY 17, 2018

While some still struggle with multimedia, there are people who would rather just write or take photos, there’s no question that journalism will become an even more visual industry in the future, especially when print eventually disappears, he says. I can write three articles in the amount of time I can shoot a video.”.

Infographics 54

Infographics Print Video Real Estate 54

ReimaginePR

MAY 30, 2015

When we take a company on, we assess what materials they have. Even radio. Get a variety of angles that will look good on Amazon and in the pages of a magazine. Boy, I could write a book on what makes a great media release (now THERE’S an idea) but for now, here are a few things to keep in mind: 1. Backgrounder: .

Media 120

Media Television Video Print 120

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. The Wonderful Company (Fiji’s owner) couldn’t immediately be reached for comment,” reported USA Today. There’s tons of photographers everywhere,” marveled Cuthbert to People magazine after the Globes. “It

Marketing 78

Marketing Viral Consumer Agency 78

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Journalists want to write stories that will engage their readers. The value of earned media lies in independent editorial published at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement.

Sports 0

Sports Leadership Internal International 0

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. Hosted by Chris Brogan and the rest of Owner Magazine’s staff. Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. The Wonderful Company (Fiji’s owner) couldn’t immediately be reached for comment,” reported USA Today. There’s tons of photographers everywhere,” marveled Cuthbert to People magazine after the Globes. “It

Marketing 48

Marketing Viral Consumer Agency 48

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Press and radio publicity. Radio, direct mail and personal letters are considered as part of advertising.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Press and radio publicity. Radio, direct mail and personal letters are considered as part of advertising.

Retail 40

Retail Radio Advertising Advertising 40

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. One day, a big American petroleum company came, and they invited me for a pitch in public relations. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Bad Pitch Blog

APRIL 23, 2009

We’re old enough to remember the first video played on MTV (it killed a radio star in fact) and I’m hometown proud of Taking the Stage , so we were more than happy to help them shine some light on some poor pitching. Uh, IRONIC, no, to send out a pitch about wasting resources when you''re TOTALLY WASTING RESOURCES? Thought I''d let you know.

Pitching 45

Pitching Radio Fashion Resources 45

PR Conversations

SEPTEMBER 10, 2014

Holcombe Parkes begins with the statement: “ Whatever may have been said in the preceding chapters regarding use of the tools of public relations at the company level applies in a general way to pubic relations at the association level – only more so – and in a fashion which invites a reappraisal of these tools.”

Publicity 67

Publicity Advertising Advertising Community 67

Flatiron Communications

NOVEMBER 14, 2014

And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. It drives up to 20 percent of traffic to news sites, according to figures from the analytics company SimpleReach. billion people — logging on at least monthly. billion people — logging on at least monthly.

Media 34

Media Mobile Pinterest Journalism 34

PR Fuel

MARCH 17, 2020

Used with other approaches, it can make the difference between a company that thrives and one that withers away. Television and radio’s quick ads made it fall from favor for a few decades. Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche.

Publicity 67

Publicity Small Business Advertising Advertising 67

Flatiron Communications

NOVEMBER 14, 2014

And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. It drives up to 20 percent of traffic to news sites, according to figures from the analytics company SimpleReach. billion people — logging on at least monthly. billion people — logging on at least monthly.

Media 28

Media Mobile Pinterest Journalism 28

Bad Pitch Blog

MAY 20, 2010

She does not ask me to write about Retrevo, she merely asks me to credit them for the content. We knew whatever Retrevo did on the PR front had to compete in the crowded space of tech-related news pitches, ideas, and stories, which are often dominated by companies like Apple, Google, Facebook, Twitter, YouTube and Amazon.

Pitching 49

Pitching Fashion Report Twitter 49

MaccaPR

MAY 28, 2015

Hyundai’s PR bonanza for the audacious stunt included coverage from Time magazine to ABC-TV News. space agency, NASA, was shot by a South Korean marketing team with a French production designer for a Korean car brand with music by the Austrian Radio Symphony Orchestra. AdWeek praised the spot as “a sweet and pretty otherworldly stunt.”

Film 48

Film Marketing YouTube Advertising 48