NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world.

Reddit 158

Reddit Viral Analytics Social Media 158

ImPRessions - Crenshaw Communications

JUNE 8, 2022

But what drove me to PR was the idea of positioning companies or products in campaigns and saying that I had a hand in making them successful. We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. These aren’t commercials; they’re news or features. .

Publicity 334

Publicity Advertising Advertising Leadership 334

NewsWhip

DECEMBER 7, 2023

While one day a company might receive coverage that frames it in a positive light, on the very next it can find itself facing an eruption of negative coverage. Earned media is unpredictable. That’s what happened to Target last month as the holiday shopping season had the retailer making headlines for its good and not so good actions.

Brand 78

Brand Branding Retail Viral 78

The Stalwart Blog

DECEMBER 20, 2017

Companies and their PR teams will need to prepare for these activities as more women feel empowered and emboldened to reveal instances of sexual harassment against their employers. Doing so successfully will require an expert touch from professionals who understand the anatomy of a story that gives it the best chance of going viral.

Company 114

Company Viral Travel Corporate 114

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. million worth of media coverage.

Viral 88

Viral Marketing Guidelines Local 88

NewsWhip

SEPTEMBER 14, 2023

Interestingly, as this is based on a search for Fortune 100 companies, which Mattel is not, the article only made it into our analysis due to the fact it was compared to some Disney properties, but that doesn’t make it any less striking. It’s worth stepping back and looking at just how much of a cultural event the movie has been.

Brand 78

Brand Branding Viral Apparel 78

NewsWhip

JANUARY 11, 2023

In mid-December a TikTok creator’s video of an 82-year-old Walmart employee went viral, resulting in almost $100k being raised through GoFundMe, allowing the man to retire. This story has continued into early January following the TikTok that went viral on Dec 17th.

Brand 78

Brand Branding Viral Employee 78

5W PR

JANUARY 23, 2023

Most companies already understand that TikTok is hugely popular with a younger generation and is growing in popularity across all age ranges, and it’s time for businesses that haven’t gotten on board to start doing so if they’re looking to reach their audiences where they are.

Marketing 88

Marketing Advertising Advertising Viral 88

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. The company is active in their community. Though happiness and surprise are your best bet, anger and fear can work too.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This post needs to start with a word of caution for all PR strategists – effective newsjacking of such a rarefied event is only going to work for those brands or companies who truly have a fit. neglected to mention the mattress company sponsoring the tour. Leverage the local angle. The viral videos!

Hotels 200

Hotels Local Interviews Viral 200

ImPRessions - Crenshaw Communications

MAY 3, 2016

If your company falls into a creative category, a DIY design tip could do the trick, such as this article’s practical tips on how to create your own flower bouquet (yes even from the grocery store flower section). Tap into local pride. Consider any and all local angels that could play to these types of opportunities.

Local 120

Local Viral Survey Consumer 120

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Companies have begun to understand that PR is not just an expense - it’s an investment with potential returns. In today's dynamic digital landscape, the value of a positive online presence cannot be overstated.

Analytics 78

Analytics Digital PR Storytelling Local 78

PRSay

MARCH 7, 2024

This goal aimed not only to redefine the positioning of the Barbie brand as a valuable intellectual property but also to chart a new trajectory for Mattel in the realm of integrated movie campaigns, underscoring the company’s intent to be a contender in pre-awareness IP. But shared media was where Barbie shone brightest. He’s just Ken.”

Film 127

Film Marketing Sports Hotels 127

Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. This video quickly went viral and has more than 40 million views on YouTube.

Film 131

Film Viral YouTube eBook 131

NewsWhip

DECEMBER 21, 2022

If there’s one takeaway from this year it’s that Elon Musk drives headlines, with his two most high-profile companies Twitter and Tesla comfortably at the top of the charts in terms of public interest — each having more than double the level of engagement of even the other most engaging brands. Twitter dominated attention.

Brand 78

Brand Branding Policies Local 78

ImPRessions - Crenshaw Communications

JUNE 7, 2017

But the point here is that a company doesn’t need to be huge to be noticed. Even a tiny company can challenge competitors for customers, employee talent, and visibility. Smaller companies can seize sudden PR opportunities. Smaller companies can be niche players. Smaller businesses have more interesting stories.

Small Business 168

Small Business SMB Local Viral 168

Communications Conversations

MAY 12, 2023

My customers are largely PR, marketing or social folks with midsized to large companies in Minnesota. The people searching for me on LinkedIn work at these companies: Almost perfect. Notably: NPR leaving Twitter (my top post in terms of reach) and a wonderful Red Wing Shoes campaign with a local non-profit.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing. SoFi is spared major scandal.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. ” But it’s easier than ever for something that would once have been a local incident or a minor issue to blow up in a big way.

Crisis 180

Crisis Airlines Brand Branding 180

Beyond PR

JUNE 13, 2017

The relationship between companies and their customers has undergone a tremendous shift toward the personal. We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos.

Blogging 77

Blogging Company Engineering Airlines 77

Business Wire

OCTOBER 30, 2017

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. Utilize the data Business Wire provides including metrics on volume, sentiment, influencers, geographic location, and virality. Business Wire takes holidays seriously.

Infographics 153

Infographics Travel Product Launch Video 153

Barokas

FEBRUARY 3, 2020

These annual occasions give companies the opportunity to reinforce key brand attributes, show their personality, create viral buzz—and hopefully have a little fun along the way. The instigator of chuckles, deep belly laughs and viral buzz. It is also perfectly aligned with the company’s tagline of “more than a car company.”

Viral 78

Viral Transportation Hotels Travel 78

MaccaPR

FEBRUARY 19, 2018

To explore what your company can learn from the CrossFit crisis, I checked in with Paul Omodt, a former VP of Crisis and Critical Issues with the PR agency Padilla and ex-director of communications for the Air Line Pilots Association, who now operates his own consulting firm , Omodt & Associates Critical Communications.

Instagram 98

Instagram Crisis Local Privacy 98

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. There are four additional reasons why your company should have a crisis management plan. enhance the safety, health, and well-being of all those who work for and do business with your firm. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

If you doubted that the spot attempts to parody the current sensitivity about sexual harassment in the workplace, there’s even a company lawyer who butts in and warns that they can’t say “bowls” in that context. To its credit, the company did not issue an empty “ fauxpology.” Bodega’s botched branding.

Corporate 149

Corporate Viral Community Crisis 149

Stephen Waddington

DECEMBER 24, 2019

The only condition attached was no swearing or abusive language as the company was live on TV. Boris, visible in your local area We should not underestimate the power of local media. The visits combined ultra-local messages with the big national message, the local ones were often missed by national commentators.

Newspapers 78

Newspapers Film Local Policies 78

Mark My Words

APRIL 26, 2022

To this day, Mason makes sure that he gets every print copy of the local Craven Herald and Pioneer newspaper posted down to his south-east London home, where he now lives with his primary schoolteacher wife and their two sons. . ‘So, where are we in this Brexit process?

Radio 60

Radio Local Meeting Journalism 60

Sword and the Script

NOVEMBER 11, 2014

The party room rivals any I’ve seen in the local area. I can personally attest to the fact the pricing is very competitive with other options for hosting parties in the local area. When I inquired, the driver noted the program is managed by a third party media company, which takes a cut of whatever ad space is sold.

Marketing 114

Marketing System Viral Insurance 114

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. We transitioned into a health innovation company. So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. Paul: Brilliant.

Healthcare 78

Healthcare Storytelling Communications Local 78

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Polaris

NOVEMBER 20, 2014

On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. The video quickly went viral, racking up over 1 million views the first day alone. Forbe s and Fast Company both wrote about Caine’s determination and creativity.

Storytelling 199

Storytelling Reddit Video Creativity 199

Shift Communications

NOVEMBER 3, 2014

In taking full advantage of local ghost tours and haunted houses during the Halloween season, I was reminded of how much the holiday involves playing on people’s fears. I have to imagine the same is true for companies that have engaged in prankvertising. The two videos have combined for more than 60 million YouTube views.

Advertising 92

Advertising Advertising Viral YouTube 92

Cision

JULY 20, 2015

For decades a company called Curtis Designs created a handmade packraft called the “Curtis Raft.” ” It was revered, and when the company stopped production there wasn’t a comparable raft on the market to replace it. You may have never heard about Flyweight Designs unless you spend a lot of time outdoors.

Energy 120

Energy Viral Storytelling Community 120

NewsWhip

APRIL 7, 2021

Viral photos and videos surfaced and spread across the internet, which showed glaring differences between the men’s and women’s facilities at the venue. . Other companies, like digital smart gym Tonal and high intensity interval training chain Orangetheory Fitness , also offered their services to the players. . The tweet reached 38.1k

Sports 148

Sports Comparison Viral Crisis 148

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Look at companies that disrupt. A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. Implement viral marketing tactics.

How To 198

How To Real Estate Web Case Study 198

NewsWhip

AUGUST 11, 2021

These groups, factions, or narratives can be researched through analyzing viral narratives (the stories being shared), looking at where these spread (social accounts), and then discerning wider stories and beliefs. It’s critical for us to have all of the fact-based information there about what we’re doing as a company.” .

Brand 78

Brand Branding Groups Data 78